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Public Education Collaboration


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Public education collaboration: USLA and NOAA (National Oceanic & Atmospheric Administration) and the National Weather Service, the Sea Grant Foundation.

Author: Peter Davis

Published in: Education, Health & Medicine
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Public Education Collaboration

  1. 1. Break the Grip of the Rip Beach Safety Awareness Campaign ILS World Water Safety Conference Porto, Portugal September 28, 2007 Peter Davis Amy Painter USLA NOAA/Sea Grant
  2. 2. Amy Painter <ul><li>Communications Director, NOAA, National Sea Grant College Program </li></ul><ul><li>Collaborate with a network of 30 state Sea Grant programs throughout U.S. </li></ul><ul><li>Provide leadership to (and manage projects of interest for) the Sea Grant universities and their 70+ communications professionals </li></ul><ul><li>Initiate and oversee strategic communications initiatives and projects to promote Sea Grant’s research, outreach and education </li></ul><ul><li>BA University of Richmond, MA American University </li></ul>
  3. 3. Peter Davis <ul><li>Chief- Galveston Island Beach Patrol </li></ul><ul><li>Board of Directors USLA- Liaison Officer </li></ul><ul><li>Acting Chair of Development- International Lifesaving Federation </li></ul><ul><li>USLA Lifeguard/Instructor, EMT-B, Peace Officer, Public Safety Diver, PWC Rescue Instructor, ARC instructor, Swift Water Rescue Technician </li></ul><ul><li>BA Trinity University, MFA UC Davis </li></ul><ul><li>27 years lifeguarding, 25 beach </li></ul>
  4. 4. Overview <ul><li>The Threat </li></ul><ul><li>Task Force </li></ul><ul><li>Educational Working Group Projects </li></ul><ul><li>Future Directions </li></ul><ul><li>The Message </li></ul>
  5. 5. The Threat <ul><li>Rip Currents – Channeled currents of water flowing away from shore at surf beaches (marine and Great Lake). Greatest surf zone hazard. </li></ul><ul><li>What causes drownings? </li></ul><ul><li>People are pulled offshore & are unable to stay afloat and swim to shore. </li></ul>
  6. 6. The Threat
  7. 7. The Threat <ul><li>Approximately 100 drownings reported each year in U.S. are a direct result of rip currents </li></ul><ul><li>80% of surf beach water rescues occur annually because of rip currents </li></ul><ul><li>Teens and young adults highest risk group </li></ul><ul><li>Preventable if victims had basic understanding of rips </li></ul>
  8. 8. Task Force <ul><li>Sea Grant, NWS, USLA launch </li></ul><ul><li>Break the Grip of the Rip campaign - 2004 </li></ul>Brochure Graphic for Beach Signs Sign, South Bethany, DE
  9. 9. Task Force Projects <ul><li>Signage/posters </li></ul><ul><li>Stickers </li></ul><ul><li>DVDs of various lengths </li></ul><ul><li>Fact sheet and talking points for a standardized presentation </li></ul><ul><li>Online games </li></ul><ul><li>Traveling banner display </li></ul><ul><li>Web-based approach </li></ul>
  10. 10. Task Force Projects <ul><li>Sticker, talking points & banner </li></ul>
  11. 11. Rip Current Education <ul><li>Education Working Group </li></ul><ul><li>Focus </li></ul><ul><li>Enhancing rip current/beach safety awareness among teenagers </li></ul><ul><li>Composition </li></ul><ul><li>Sea Grant, NWS, USLA </li></ul><ul><li>Current Projects </li></ul><ul><li>WPI communications plan implementation </li></ul><ul><li>Information packets for schools </li></ul><ul><li>Preparation for Rip Current Safety Week (June) </li></ul>
  12. 12. WPI Communications Project <ul><li>Top Recommendations </li></ul><ul><li>Chat Bots – WeatherBug rip current forecasts to be included with existing NWS beach weather information </li></ul><ul><li>Educational Enhancement/School Assemblies – Lifeguards in schools </li></ul><ul><li>Public Service Announcements </li></ul>
  13. 13. Information Packets <ul><li>Complement WPI “Educational Enhancement” </li></ul><ul><li>Lifeguard, NWS and Sea Grant staff presentations to schools (assemblies) </li></ul><ul><li>Include: </li></ul><ul><ul><li>Fact Sheet </li></ul></ul><ul><ul><li>Talking Points </li></ul></ul><ul><ul><li>Brochure </li></ul></ul><ul><ul><li>Stickers (for distribution to teens) </li></ul></ul><ul><ul><li>Tips for engaging teens (rip current simulations) </li></ul></ul><ul><ul><li>DVDs of various lengths </li></ul></ul><ul><ul><li>Posters </li></ul></ul>
  14. 14. Future Directions <ul><li>Chat Bot (WeatherBug) Partnership – rip forecasts (NOAA) </li></ul><ul><li>YMCA and Red Cross Partnership –information packets to swim instructors and health officials </li></ul><ul><li>Beach Safety Awareness – expansion of campaign to include additional beach safety issues (e.g. UV/Heat Emergencies, Lightning, etc ) </li></ul><ul><li>Other – NOAA, federal, NGO partnerships; grants opportunities? </li></ul>
  15. 15. The Message <ul><li>Swim Near a Lifeguard (if possible) </li></ul><ul><li>Understand and Avoid Rip Currents </li></ul><ul><li>If Caught in a Rip- relax, float or swim parallel to shore to escape </li></ul><ul><li>Don’t Go in After Someone Caught in a Rip </li></ul><ul><li>For more information: </li></ul>
  16. 16. Thank You Rip Current materials and information: