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Using social media to communicate research:
Experiences of the International Livestock Research Institute
Tezira Lore
Comm...
“ILRI is creating and integrating knowledge to enable
diverse partners to find innovative solutions to make
livestock a su...
Licence to publish… licence to share
Creative commons licence
“Some rights reserved”
http://cgspace.cgiar.org
ILRI’s institutional repository
Wordpress blog for project news
http://aghealth.wordpress.com/news
• Write blog post to
publicize new report
• Ensure title is ‘tweetable’
(this one: 85 characters
with spaces)
• Add catego...
Use Delicious to aggregate, RSS to republish…
Facebook Twitter
Posters and presentations on Slideshare
Embed presentation
in a blog post
http://www.slideshare.net/ILRI/healthy-people-an...
Photos on Flickr
Videos on YouTube
http://www.ifpri.org/sites/default/files/
publications/focus20.pdf
http://www.slideshare.net/ILRI/aflatoxin-a-fungal-
toxin-infecting-the-food-chain
Some lessons on best practice
• Publish content under creative commons licensing
• Capture once, re-use often
• Tagging: t...
The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given ...
Using social media to communicate research: Experiences of the International Livestock Research Institute
Using social media to communicate research: Experiences of the International Livestock Research Institute
Using social media to communicate research: Experiences of the International Livestock Research Institute
Using social media to communicate research: Experiences of the International Livestock Research Institute
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Using social media to communicate research: Experiences of the International Livestock Research Institute

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Presented by Tezira Lore at the Agri-biotechnology and Biosafety Communications Conference (ABBC 2015), Nairobi, Kenya, 13-14 April 2015.

Published in: Science
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Using social media to communicate research: Experiences of the International Livestock Research Institute

  1. 1. Using social media to communicate research: Experiences of the International Livestock Research Institute Tezira Lore Communications Specialist Agri-biotechnology and Biosafety Communications Conference (ABBC 2015) Nairobi, Kenya 13-14 April 2015
  2. 2. “ILRI is creating and integrating knowledge to enable diverse partners to find innovative solutions to make livestock a sustainable pathway out of poverty” ILRI’s value proposition
  3. 3. Licence to publish… licence to share Creative commons licence “Some rights reserved”
  4. 4. http://cgspace.cgiar.org
  5. 5. ILRI’s institutional repository
  6. 6. Wordpress blog for project news http://aghealth.wordpress.com/news
  7. 7. • Write blog post to publicize new report • Ensure title is ‘tweetable’ (this one: 85 characters with spaces) • Add categories and tags • Embed photo from Flickr • Include ‘download’ link to the item in the repository • Include an excerpt https://aghealth.wordpress.com/2015/03/26/new -ilri-report-reviews-the-use-of-a-rift-valley-fever- decision-support-tool-in-kenya
  8. 8. Use Delicious to aggregate, RSS to republish… Facebook Twitter
  9. 9. Posters and presentations on Slideshare Embed presentation in a blog post http://www.slideshare.net/ILRI/healthy-people-animals-and-ecosystems
  10. 10. Photos on Flickr
  11. 11. Videos on YouTube
  12. 12. http://www.ifpri.org/sites/default/files/ publications/focus20.pdf
  13. 13. http://www.slideshare.net/ILRI/aflatoxin-a-fungal- toxin-infecting-the-food-chain
  14. 14. Some lessons on best practice • Publish content under creative commons licensing • Capture once, re-use often • Tagging: the secret behind re-use across systems • Develop usage guidelines to help ensure consistency • Package messages to suit usage across different media • Monitor feedback, respond, engage… social media
  15. 15. The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI. better lives through livestock ilri.org Unless indicated otherwise, all photos by ILRI http://www.flickr.com/photos/ilri

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