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Improving incomes of pig value chain actors through marketing arrangements and sustainable integrated technology packages (2019-2021)

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Presented by Ben Lukuyu, Emily Ouma, Jane Poole, Alice Njehu, Michel Dione, Karen Marshall, Christoph Weber, Birthe Paul, Isabelle, Baltenweck, Iddo Dror, Chris Jones, Michael Peters and Ulf Magnusson at the 3rd Meeting of the Independent Steering Committee, held online 23rd October 2019

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Improving incomes of pig value chain actors through marketing arrangements and sustainable integrated technology packages (2019-2021)

  1. 1. Improving incomes of pig value chain actors through marketing arrangements and sustainable integrated technology packages (2019-2021) Ben Lukuyu, Emily Ouma, Jane Poole, Alice Njehu, Michel Dione, Karen Marshall, Christoph Weber, Birthe Paul, Isabelle, Baltenweck, Iddo Dror, Chris Jones, Michael Peters, Ulf Magnusson 3rd Meeting of the Independent Steering Committee, held online 23rd October 2019
  2. 2. Integrated technology and best practices innovations basket Input and service providers Producers Pig collectors, traders, wholesalers Pork joints Consumers PigSmartPlatform Aggregators Aggregators Market arrangements - pricing terms - supply quantities - supply quality - timing Institutional innovation in the form of market arrangements to improve market linkages and relationships to support the VC system Market pull Integrated technological and institutional innovations
  3. 3. Project objectives  Pilot and evaluate the market arrangements at the level of pig aggregators to strengthen market linkages  Implement and evaluate an integrated package for improving pig productivity, through a PigSmart digital extension platform – which includes several elements  Develop, test and evaluate best-bet interventions for reducing the environmental footprint primarily through waste (manure) management and adaption to heat stress
  4. 4. Motivation/Setting  Best-bet interventions pilot tested singly since 2012  Low uptake due to financial constraints and market inefficiencies o Dione et al (forthcoming) – Training of smallholder pig farmers on biosecurity: impact on KAP o Asindu et al (2019) – Farmer demand and willingness to pay for sweet potato silage-based diets as pig feed (60:40 ration) o Ouma et al (2018) – ASF control and market integration and ex-ante impact assessment
  5. 5. Motivation/Setting  New project focusses on supporting stronger and more profitable market linkages between pig market aggregators (buyers) and pig producers through market arrangements; o to incentivise uptake of an integrated package of productivity and climate-smart options  Heavy focus on private sector involvement  Utilisation of digital extension to disseminate knowledge and information on pig production (health, feed, improved genetics, environmental management)
  6. 6. Market arrangements
  7. 7. Project objectives  Pilot and evaluate innovative market arrangements at the level of pig aggregators to strengthen market linkages between them and pig farmers and link the farmers to input and service providers  Implement and evaluate an integrated package for improving pig productivity and performance, through a PigSmart digital extension platform for farmers participating in the market arrangements. Elements include o pig herd health practices, reproductive management, improved genetics, and better feeding  Strengthen the national and regional pig MSPS and catalyze lower level MSPs to facilitate learning of project elements, raise visibility and advocate for the sector  Develop, test and evaluate best-bet interventions for reducing the environmental footprint primarily through waste (manure) management and adaption to heat stress
  8. 8. Outputs and outcomes  Outputs o New and gender inclusive market arrangements that support market linkages tested, between pig aggregators, and men and women pig farmers, coupled with training on productivity- enhancing package of technologies, using innovative ICT based capacity development approaches (PigSmart). o Integrated best bet technologies tested and analysed - including an analysis of the synergies between the technologies/practices o Digital agriculture ecosystem better designed for applications in the pig value chain
  9. 9. Outputs and outcomes  Outcomes o Pig aggregators have reliable and consistent supply of healthy and quality pigs and producers are well compensated through better market prices of pigs o Increased market opportunities and growth in business for value chain actors (pig aggregators/ input & service providers/producers) through market arrangements o Increased income for all actors in the value chain
  10. 10. Impact  Improved livelihoods of the value chain actors i.e. producers, input & service providers and pig aggregators through: o Strengthened and sustainable market arrangements between the pig producers and the aggregators and o Integrated technology packages
  11. 11. Entry Point Short–medium term changes Medium-long term changes Longer term changes Adoption of technology packages and best practices by farmers Access to quality inputs and services Input & service providers have the information and are able to provide integrated packages of quality feeds, animal health, AI, and better husbandry practices, including manure management Better market organization and linkages with aggregators and inputs and service providers Better coordination among aggregators on slaughtering & pricing Increased value of investment through consistent business relationship with the farmer (process towards building trust) Producers Input & Service providers Aggregat ors Business growth (volumes and income) for value chain actors Vision: Improving incomes of pig value chain actors through marketing arrangements and sustainable integrated technology packages Increased business orientation of the input & service providers Better management of aggregators through District level associations and/or cooperative Allegiances of farmers, brokers, & extension services to the aggregators Standardization of weight estimation of the live pigs; carcass quality etc "Professionalization" of aggregators (capacity development) Pig aggregators are aware and (equitably) adopt new market arrangements with farmers and input/service providers Improved transparency and efficiency in the value chain Input & service providers(incl. extension) are integrated within the market arrangements Pig aggregators establish (equitable) marketing arrangements with farmers and are more supportive of producers in order to get better quality and quantities Farmers (and/or aggregators/middlemen) have access to MFI for piggery Aggregators have increased market opportunities & income through the marketing arrangements Farmers consistently supply better quality pigs to aggregators for better prices Improved pig productivity Farmers access extension messaging on integrated package through digital platforms. Other VC actors also access targeted messaging Increased use of digitally available solutions to pig production & marketing by the VC actors
  12. 12. Research questions  To what extent do the marketing arrangements that enhance pig market linkages for farmers and aligned to business interests of pig aggregators and input and service providers result in improved performance of the pig value chain?  To what extent do the marketing arrangements influence adoption of the farm-level integrated productivity enhancing package (technologies and management practices) by farmers? What elements of the package are adopted by the farmers and why?  To what extent do the integrated packages of farm level interventions (feed + health + genetics + environment) translate into higher productivity and reduced environmental externalities?  To what extent are learning sharing platforms such as the pig multi- stakeholder platforms (MSPs) effective in influencing learning outcomes and contributing to improved pig value chain performance?
  13. 13. Research design  Mixed approaches – theory and evidence based to evaluate outcomes from piloting market arrangements/integrated technology and best practices interventions  Target population: o Aggregators, input and service providers in Kampala city, Mukono and Wakiso districts and Masaka municipality o Farmers from the same districts and linked to the aggregators  Before - after, quasi-experimental design coupled with econometric analysis to assess the impact and effectiveness of the interventions in delivering the expected outcomes  Baseline and end line data at the levels of farmers, aggregators and input and service providers for before-after assessments  Assessments to be supplemented with causal pathway analysis for triangulation and to support any evidence of causality from the quantitative data  Qualitative and quantitative research approaches o Participatory approaches with aggregators and input ad service providers and farmers on the various forms of market arrangements
  14. 14. Market system facilitation process (led by Ultimate Business Strategies)  An initial aggregator identification in project sites, profiling and characterization - expected variation in their current marketing arrangements  Full list of aggregators identified in the project sites will be invited to an initial meeting and aggregators interested to partner in the project will self-select into the project  2nd facilitated meeting : o at the project sites (district level) aggregators, input and service providers and selected farmers and farmer groups will discuss the marketing arrangements that may work for them o integrated packages and their components, including PigSmart for improving pig productivity will be introduced to get aggregator buy-in to support farmers to access the packages through linkages with input and service providers o market arrangements may take the form of formal or informal agreements o farmers involved in the market arrangements will receive advisory services through PigSmart platform  Coaching ad mentoring of the agreements in subsequent meetings
  15. 15. Integrated technology and best practices innovations basket Input and service providers Producers Pig collectors, traders, wholesalers Pork joints Consumers PigSmartPlatform Aggregators Aggregators Market arrangements - pricing terms - supply quantities - supply quality - timing Institutional innovation in the form of market arrangements to improve market linkages and relationships to support the VC system Market pull Integrated technologies and best practices package
  16. 16. Multichannel Digitalisation (PigSmart) of the Pig Value chain in Uganda • PigSmart. Bundled Digital platform (extension, disease surveillance, feed app, etc) that links the small holder pig farmer to quality controlled value chain actors and products. A Two-way flow of information. • Objectives. (1) Strengthen digital extension channels (sms, IVR, video ) and; (2) develop PigSmart use cases in the pig value chain • Aim. Farmers increase productivity and income because of better access to timely, relevant, and actionable information.
  17. 17. PigSmart Use Cases 1. Extension facing. Multimedia supported extension sessions 2. Farmer facing. Relevant multimedia solutions targeting the farmer 3. Inputs suppliers facing. Input suppliers such as drug stockists, commercial feed sellers will be linked to the platform to get information/knowledge on biosecurity, nutrition, husbandry and drug management, etc….
  18. 18. Sustainability of PigSmart • Who will continue after the project? Leveraging existing platforms currently operational. Partner vis-à- vis contractor • Costly to build? Partner will not build PigSmart. An existing platform will be optimised to realise the PigSmart vision • Is the ICT solution one system or different solutions contributing to an integrated package? The dream is to have one various solutions that together provide the PigSmart Ecosystem.
  19. 19. Animal Health Interventions • Support capacities at different levels – Strengthen advisory services in best practices in diseases control and husbandry using PigSmart for farmers and input suppliers – Training veterinarians on application of herd health services at farm level – Setting up disease reporting platform for enabling farmers send messages or pictures of sick animal • PigSmart activities: – Disseminate existing IVR pig biosecurity audio messages to scale – Biosecurity and anti-microbial use reduction needs more awareness at scale using animated clips – Mobile disease surveillance tool
  20. 20. Feed and Forages interventions • Selecting and testing superior and heat tolerant forages (Urochloa and Megathyrsus grasses) and food/feed crop cultivars for pig feeding. • Making balanced, least-cost rations (using Feed Calculator) based on local feed resources for pig feeding. PigSmart activities: – Developing a mobile phone based Feed Calculator to compound least-cost rations based on local feeds for pig feeding – Farmer and extension guide tool/cards for feeding pigs – Facilitate forage use awareness through animated series accessible on multimedia channels
  21. 21. Commercial feed producers: Training and certification scheme Caterylize formation of Feed Manufacturers Association Feed analysis facilities
  22. 22. Livestock and the Environment interventions • Assess the environmental impacts of different pig production systems, and changes introduced by integrated technology packages • Estimate and map potential future heat stress of pigs in Uganda. • Smallholder manure management. PigSmart activities: • Develop pig heat stress awareness tools/job aids– elevated pen, water ad lib, mixing feed with water ,pig swimming/wallowing, pouring water on the skin etc.
  23. 23. Genetics Interventions • Pilot testing of a community-based AI model. • Capacity building of farmers on AI. • Capacity building of AI service providers. • Strengthening linkages between AI service providers and semen suppliers
  24. 24. • Stakeholder mapping and engagement process
  25. 25. National stakeholder engagement strategy – Uganda Power Stakeholder name and contact What is your general engagement strategy? What specific activities will you do? Who will do them and when? What materials or products are needed? HIGH MAAIF – Department of Animal Health Co-design and implementation of the pig value chain project  Sensitisation meeting on the pig value chain project – present to the MAAIF Directors  Invite them to participate in project meetings and workshops  Involve them in quality assurance activities  Training veterinary extension staff in good animal health practices Ben Lukuyu + Uganda CRP team and Department Heads. Involvement in project events - Ongoing Sensitisation - Q4 2019 Other activities - 2020 One page project brief (Mireille to help)MEDIUM- HIGH MAAIF – Directorate of Extension Services MEDIUM- HIGH National Drug and Food Authority Resolve issues of veterinary drug quality and use, with both stockists and farmers  Hold a meeting to understand their policies and practices and introduce the pig project  Agree on future involvement in project activities Michel Dione Q4 2019 MEDIUM- LOW Uganda National Bureau of Standards Understand their activities better and the alignment with the pig project  Request for a meeting with them to share the proposal and then define how we can work together on feed certification Ben Lukuyu Q1 2020 One page project brief
  26. 26. CGIAR Research Program on Livestock livestock.cgiar.org The CGIAR Research Program on Livestock aims to increase the productivity and profitability of livestock agri-food systems in sustainable ways, making meat, milk and eggs more available and affordable across the developing world. This presentation is licensed for use under the Creative Commons Attribution 4.0 International Licence. The program thanks all donors and organizations which globally support its work through their contributions to the CGIAR system

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