An
exploratory
analysis
of
effec2veness
of
milk
market
in
Odisha,
India
Braja
Bandhu
Swain
and
Nils
Teufel
Introduc:on
v Livestock
sector
in
Odisha
is
highly
livelihood
intensive
and
over
80%
of
livestock
popula:on
holds
by
small
and
marginal
farmers
(Odisha
Livestock
Policy,
2002).
v Dairy
is
the
important
product
in
livestock
sector
whose
share
has
increased
from
less
than
50%
to
65%
in
the
2000s.
v However,
due
to
dominance
of
smallholder
and
failure
of
ins:tu:ons,
this
sector
could
not
achieve
high
produc:vity
and
growth.
v Low
percentage
(8%
of
total
milk
produc:on)
of
milk
sold
in
formal
market
compared
to
other
states.
v To
bring
the
growth
in
this
sector,
there
is
need
to
strengthen
milk
market
and
link
the
farmers
into
market.
v This
study
would
like
to
examine
the
milk
market
channel
and
the
prices
in
different
market
zone.
Materials
and
methods
v Two
districts
(Puri
and
Bhadrak)
were
selected
based
on
milk
produc:on
and
marke:ng
from
coastal
Odisha,
India:
Bhadrak
=Low
market
site
and
Puri
=
high
market
site
v Randomly
130
villages
were
selected,
65
villages
from
each
district
v Data
were
collected
through
focus
group
discussions
with
different
categories
of
dairy
farmers
(small,
medium
and
large)
and
also
milk
trader
v Descrip:ve
sta:s:cal
analysis
was
used
to
analyse
the
survey
data
Fig
2:
Milk
buying
share
of
different
channels
and
price
Pictures
Results
100
90
80
70
60
50
40
30
20
10
0
Fig-­‐1:
Dairy
products
and
sold
in
high
and
low
market
site
High
Low
High
Low
High
Low
avg
share
%
product
sold
%
hh
selling
share
product
70
60
50
40
30
20
10
High
%wmnSelin
100
80
60
40
20
Low
%wmnRPym
nt
v Farmers
in
low
market
site
use
higher
propor:on
of
milk
for
processing
at
home
compared
to
high
market
site
v High
percentage
of
milk
sold
in
high
market
site
compared
to
low
market
site
v Middlemen
buy
higher
propor:on
of
milk
followed
by
milk
co-­‐opera:ve
in
high
market
site
while
it
is
the
household
consumer
followed
by
middlemen
in
low
site
v Farmers
in
high
market
site
get
beOer
price
of
their
milk
compared
its
counterpart
v Women
play
an
important
role
in
delivering
and
buying
milk
in
low
market
site
compared
to
high
v Need
to
increase
the
share
of
formal
market
in
buying
milk
tends
to
increase
the
milk
produc:on
in
the
economy
Braja
Bandhu
Swain
Interna:onal
Livestock
Research
Ins:tute
(ILRI)
Aggarwal
Corporate
Tower,
9th
Floor,
Rajendra
Place
New
Delhi-­‐110012,
India
Email:
brajacds@gmail.com
and
B.Swain@cgair.org
Acknowledgements:
Cereal
System
Ini:a:ve
for
South
Asia
(CSISA)
and
the
Interna:onal
Livestock
Research
Ins:tute
(ILRI)
This
document
is
licensed
for
use
under
a
Crea:ve
Commons
AOribu:on
–Non
commercial-­‐Share
Alike
3.0
Unported
License
September
2014
September
2014
v The
survey
results
indicated
that
high
percent
of
milk
sold
in
the
market
in
high
market
site
compared
to
other
while
milk
society
plays
a
major
role
(Fig
1
&
Fig
2).
Women
play
a
major
role
in
delivering
milk
and
receiving
payment
in
low
market
site
(Fig
3).
Conclusion
Milk
Curd
Ghee
Cheese
0
govt
milk-­‐
cop:ve
pvt
milk-­‐
cop:ve
middle
man
tea/swt
shop
hh
consumer
share
channels
High
Share
High
Price
Low
Share
Low
Price
0
g
High
%wmnBying
High
%wmnRPym
nt
Low
%wmnSelin
g
Low
%wmnBying
Fig
3:
Women
and
Milk
Market
middle
man
pvt
milk-­‐cop:ve
hh
consumer
tea/swt
shop
govt
milk-­‐cop:ve