Strategies for increasing women's participation in agricultural value chains were explored based on lessons from the IPMS project in Ethiopia. Key approaches included introducing technologies and commodities that women have more involvement in, like poultry and dairy; targeting women for commodity development even in male-dominated sectors; promoting labor-saving technologies; and ensuring at least 36% of participants in training and other activities were women. Recommendations focused on changing mindsets, rewarding increased women's participation, using a stepwise approach, and tailoring training and services to better meet women's needs.

1. Strategies for increasing women’s participation in agricultural value chain development : Lesson from IPMS Experiences Lemlem Aregu and Ranjitha Puskur Gender and Market Oriented Agriculture (AgriGender 2011) Workshop Addis Ababa, Ethiopia 31st January–2nd February 2011

14. Thank you!