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World’s Biggest Project for
Immunisation of Backyard Animals
A GALVmed – Hester initiative

Objective
Facilitating mass access to quality vaccines and health
products in rural areas through sustainable supply chain
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Project Deliverables
Product Development
Thermo-tolerant ND Vaccine
Technology Transfer - GALVmed
Funded by BMGF
Customised Small Dose Packs
Demand Generation
Awareness Creation
Partnerships
Orientation meetings
Supply Chain Establishment
Easy Access
Cold Chain Maintenance
Service Delivery
Vaccination
Deworming
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Business Model
Area Coverage
• Chattisgarh – 16 Districts
• Jharkhand – 16 Districts
• Odisha – 10 Districts
• Hire and train over 2000 Service Providers
• Invest in infrastructure
• Create a sustainable distribution network
Chhattisgarh
Odisha
Jharkhand
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Thermo-tolerant Newcastle Disease Live Vaccine
Potency
Each dose contains not less than 1x106 EID50 of Ranikhet disease virus
Lasota strain
Dose Size
50, 100 & 200
Storage
To be stored between 2°C to 8°C
Stability
18 months at 2°C to 8°C
10 days at 37°C
7 days at 40°C

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Product Range
Poultry
Dewormer
Thermo-tolerant Newcastle
Disease Vaccine
Cattle
Dewormer
Sheep & Goat
Dewormer
PPR Vaccine
Goatpox Vaccine

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Measurable Outcome
Vaccine & Product Doses
Doses
71,426,104
1,758,500
102,100
1,045,600
1,125,188
Ranikhet
(Newcastle Disease)
Goat Pox
PPR
3PD Dewormer
Fowl Pox
Vaccines

Distributor
Vaccinator
End User
RetailerHester
Warehouse
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Super
Distributor Hester Warehouse - 1
Number of Super Distributors - 3
Number of Distributors - 30
Number of Retailers - 147
Number of Vaccinators - 1991
Number of End Users - 877,246 households
Sales Team
Project Head - 1
Area Sales Managers - 3
Veterinary Sales Executives - 21
Distribution & Delivery Network
Pioneered sustainable supply chain for small holders livestock keepers

Distribution Challenges
• Distributors reluctant to add new product range
• Low demand and volumes
• Late payment cycle
• High drop out of Service Providers
• High transportation costs

Steps Taken
• Increased product range
• Increased margins for channel partners
• More awareness creation activities
• Incentivised the service providers
• Utilized existing rural government channels
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Success Stories
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Livestock Keeper
Mariam Karketa
Hulundu, Jharkhand
Service Provider
Krushn Chamdra Mohanta
Saharpada, Keonjhar
Retailer
Maa Durga Medicine Store
Swampatna, Odisha

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Appreciations
Mr. Bill Gates Acknowledges Hester’s efforts to make ND Vaccine available at less than
3 cents in Rural India
“Hester Biosciences is redifining the definition of smallholder farmer with new sales stratergy”

Better health
protection for animals
Higher disposable
household incomes
Empowerment
to women
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Achieved socio-economic impact
Positively impacted life of 877,246 households

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Way Forward
• Inclusion of more animal species and products
• Promote backyard livestock as a livelihood tool
• Forward market linkages
• Entrepreneurship development
• Policy to legalise the service providers

Hester Biosciences Limited
Better health for human beings through healthier animals
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