Food safety: why the game has changed
Delia Grace,
Program Leader, International Livestock Research Institute
L-R: N.Palmer/CIAT, S.Mann/ILRI,
A.Sanabria/Photoshare
Causes of Food Borne Disease
World Health
Organisation, 2016
(worms)
Livestock, blue and produce revolution
Increase in per capita consumption of perishables and pulses in developing
countries with 1963 as index year (FAO, 2009)
%
Growing concern about food safety
• Many/most reported concern
over food safety (40-97%)
• Willing to pay 5-10% premium
for food safety
• Buy 20-40% less during animal
health scares
• Younger, wealthier, town-
residing, supermarket-shoppers
willing to pay more for safety
Jabbar et al., 2010
Dairy value chain in Assam
Concerns about milk quality in Assam
Training to promote knowledge and
hygiene amongst producers and traders
7
2009
2012
2009-2011
Capacity-building, awareness,
incentives
Training on hygienic milk production and handling
Along the dairy value chain: producer, trader
Media and information campaigns
Peer to peer monitoring & evaluation
Incentive: good publicity & membership dairy platform
8
• Better knowledge & practices.
• Less mastitis
• Higher revenues
• Greater consumeer trust in milk
• 70% of traders in Assam are
currently registered
• It benefited the economy by $6
million a year in Assam
• 1.5 million consumers benefiting
from safer milk
Two-thirds of human pathogens are zoonotic – many of these transmitted via animal source food (salmonellosis, EHEC, cryptosporidium)
Animal source food single most important cause of food-borne disease
Many food-borne diseases cause few symptoms in animal host (chicken and S. enteritidis, calf and E. coli O157:H7, oysters and V. vulnificus)
Many zoonotic diseases controlled most effectively in animal host/reservoir
Recent studies shown pre- ‘harvest’ stage most important for controlling food-borne pathogens
Two-thirds of human pathogens are zoonotic – many of these transmitted via animal source food (salmonellosis, EHEC, cryptosporidium)
Animal source food single most important cause of food-borne disease
Many food-borne diseases cause few symptoms in animal host (chicken and S. enteritidis, calf and E. coli O157:H7, oysters and V. vulnificus)
Many zoonotic diseases controlled most effectively in animal host/reservoir
Recent studies shown pre- ‘harvest’ stage most important for controlling food-borne pathogens
s/h participation in markets
Risk rather than regulatory
We spent a lot of time developing the message. Participatory and KAP were used to establish what farmers knew, didn’t know and needed to know.
A lot of time was spent on developing the medium. We used preference and panel tests to find out which farmers preferred and understood. The information pamphlet went through 5 revisions.
And then we tested it