Five messages in scaling out and reaching out to the grassroots
Purvi Mehta
Global Learning and Evidence Exchange, USAID, 8 January 2014

There is No One Method…
 Multiple methods: Conventional as well as new
 No ‘cut and paste’

Linkages between Research & Extension
 Not sequential but parallel effort
 A two way arrow, there are beneficiaries on both
sides!
 Role of education institutes
 Training of Trainers- a better investment proposition

Involvement of Women…
 Not as an after thought
 Women in extension/as trainers
 Exclusive projects for women farmers?

Working With the People, Not For them..
 Involvement in design, implementation, training
 Private Sector (producers, input dealers, rural
entrepreneurs)
 Incentives

Monitoring, Evaluating the Impact:…
 Impact assessment through out and after the
project
 Quality control of training material, methods
and trainers
 Need for methods to quantify behaviour
changes

The point something is about changing attitude…
Changing attitudes and present way of working,
not just of the farmers but also of scientists

Better lives through livestock
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