Update on communication, advocacy,
data and knowledge management
Peter Ballantyne (ILRI)
CGIAR Research Program on Livestock and Fish
Planning Meeting
ILRI Nairobi
27 September 2011

5 Areas of Intervention
Comms 4 VCD Comms tools, methodologies and approaches reinforce efforts of key actors within
the 9 target value chains to identify and address innovation needs and to access and
use appropriate technologies, institutional strategies and knowledge.
Comms for Tech The results/evidence of technology development activities are published as
international public goods and adapted/tranformed as required for optimal re-use by
Dev VCD partners
Programme comms Partners in the Programme are supported by and using a range of tailored
communication and knowledge sharing tools, methodologies and approaches to
and learning deliver effective learning and communication within and across the Programme
Comms 4 wider Targeted stakeholders beyond the Programme are aware of its focus, emerging
results and insights, and they are encouraged and influenced by the evidence
impact presented to take up, as necessary adapt and put the Programme's results into use.
Data Data collected and produced by the Programme components is properly
documented, archived and published to maximize its wide accessibility and re-use by
others

Comms 4 Tech
Improved Technologies
Animal genetics
Animal feeds
Animal health
Comms 4 VCD
Value Chain Development
Sectorial and policy analysis
Data Value chain assessment
Value chain innovation
Comms 4 learning Targeting, Gender and Impact
Systems analysis and targeting
Gender and equity
Comms 4 impact M&E and impact assessment

Activities
Comms 4 VCD 1. Develop communication strategy
2. Communications support to VCD actors to document, share and communicate
their learning, knowledge and evidence.
3. Workflows and systems to organise and channel information and knowledge
4. Expose, train and support key actors in each value chain to devise and
implement appropriate communication and knowledge sharing.
5. Recruit in-country comms and knowledge sharing partners to support VCD.
6. Organise regular/annual 'learning and communication' forum/platform
organized around each VC to capitalize on experiences and evidence generated.
7. Test innovative ICT apps
Comms for Tech Dev 1. Develop communication strategy
2. Communications support to translate and present the evidence
3. Workflows and systems to organise and channel information and knowledge
4. Test innovative ICT apps
Programme comms 1. Develop communication strategy
and learning 2. Workflows, systems, processes to support internal communication/learning
3. Workflows and systems to organise and channel learnng ‘products’
Comms 4 wider impact 1. Develop communication strategy
2. Communications support to collate and present the evidence, to influence
3. Workflows and systems to organise and communicate information and
knowledge
Data 1. Data curation strategy that sets standards for collection, documentation, and
accessibility.
2. Workflows, systems, processes to support data collection and sharing.
3. ?

Priority Research Outputs
Comms 4 VCD 1. Analytical framework and approached to knowledge sharing and
communication to support value chains
2. Relevant, targeted knowledge, learning and communication outputs
produced and shared from each VCD process
3. Rapid feasibility assessment of the use of novel ICT applications (eg
mobiles), to reinforce and extend Programme outcomes in VCD.
Comms for Tech Dev 1. Technology development results tailored for VC actors
2. Technology development results published through international
channels
3. Appropriate information, communication and knowledge sharing
platforms established to ensure maximum uptake of technology
development results
4. Rapid feasibility assessment of the use of novel ICT applications (eg
crowdsourcing), to reinforce and extend outcomes in technology
development.
Programme comms 1. Effective, efficient, well-informed coordination, implementation
and learning 2. More informed and more engaged partners
3. Learning products about the approaches and processes used across
the Programme
Comms 4 wider impact 1. Communication products and services to inform, influence, and
share evidence
Data 1. Data index and repository
2. Tools to maximise sharing and re-use

Building Blocks
• News … updates from all [blog]
• Multi-media awareness/disseination products to inform, influence, communicate
• Outputs openly online [various types, various places]
• Outputs indexed [dspace]
• CRP web ‘pages’ on cgiar.org + partners [re-using and re-mixing above]
• Collaboration/sharing tools and processes and spaces for CRPeople [global / by
VCD process]
• In-VCD tools and processes for knowledge and outcomes to be documented and
shared and communicated and used
• Processes, events, activities well facilitated / participatory / rich documentation
• Open data ??

Digital Content - Architecture
relay, outreach,
CRP in partner CRP in ILRI
CGIAR web amplification
webs web
partners
Communication, Re-use,
And Publishing
slides and
publications multimedia data news
posters
CRP outputs from ciat; Ilri; Icarda; wordfish; other partners