Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
ILRI Comms project insight 2014:
Media engagement in the BecA-ILRI
Hub
Ethel Makila
CKM Team Meeting
Addis Ababa, 2-4 Febr...
About the BecA-ILRI Hub
Access and Capacity
Capacity to use their assets to solve
their own problems
Increased awareness o...
Our activities
In 2014
• Engaged with journalists
• Got coverage
• Initiated new connections
In 2015
• Engage more proacti...
What we learned
Strategy - Have a good story
• Clear objective
• Definite audience
• Specific message
• Be prepared for th...
The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given ...
Upcoming SlideShare
Loading in …5
×

ILRI Comms project insight 2014: Media engagement in the BecA-ILRI Hub

294 views

Published on

Presented by Ethel Makila at the ILRI CKM Team Meeting, Addis Ababa, 2-4 February 2015

Published in: Science
  • Be the first to comment

ILRI Comms project insight 2014: Media engagement in the BecA-ILRI Hub

  1. 1. ILRI Comms project insight 2014: Media engagement in the BecA-ILRI Hub Ethel Makila CKM Team Meeting Addis Ababa, 2-4 February 2015
  2. 2. About the BecA-ILRI Hub Access and Capacity Capacity to use their assets to solve their own problems Increased awareness of this initiative
  3. 3. Our activities In 2014 • Engaged with journalists • Got coverage • Initiated new connections In 2015 • Engage more proactively with journalists • Get wider coverage
  4. 4. What we learned Strategy - Have a good story • Clear objective • Definite audience • Specific message • Be prepared for the encounter Partner – Journalists are not tools • Match • Work with them • Be available
  5. 5. The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI. better lives through livestock ilri.org

×