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17 – 19 February 2014 •

The Address Hotel | Dubai Mall | Dubai | UAE

Increasing Market Penetration Through Sustainable Partnerships,
Greater Efficiencies And Customer Centric Strategies
FEATURING LEADERS IN BANCASSURANCE INCLUDING:
H.E. Ebrahim Obaid Al
Zaabi
Director General
Insurance Authority
UAE

Ahmad Ali Al Mamari
Director, Financial &
Technical Regulations
Capital Market Authority
Oman

George Beatty
GM for Consumer & Elite
Banking
National Bank Of
Abu Dhabi
UAE

Gautam Duggal
Regional Head, Wealth
Management, Priority
& International Banking
- Africa, Standard
Chartered Bank, UAE

Syed Adil Rehman
Head Wealth
Management
Dubai Islamic Bank
UAE

Colin Harrison
Regional Insurance,
Retail Banking & Wealth
Management
HSBC Bank Middle
East, UAE

D.J. Sengupta
Regional Head Insurance,
Europe, Middle East &
Africa,
Citibank
UAE

Emad Louis
Vice President, Head of
Barclays Direct Business
Barclays
Egypt

GAIN INSIGHT INTO INTERNATIONAL BEST PRACTICE IN:
Establishing a robust
Progressing bancassurance in
Developing bancatakaful
distribution channel
corporate banking channel
Nur Ain Ramli
Vice President & Head of Wealth
Management Department
Bank Muamalat Malaysia Berhad
Malaysia

Jitender (Kumar) Nangia
Vice President & Cluster Head
HDFC Bank
India

sed

Key Themes To Be Discus

MACRO-ECONOMIC OUTLOOK: REGIONAL
REGULATIONS AND TRENDS

BUILDING SUCCESSFUL BUSINESS
MODELS AND PARTNERSHIPS
•	 Successful partnership creation and execution
•	 Aligning bancassurance with corporate strategy
•	 Ensuring bancassurance is a major revenue source

FUTURE OPPORTUNITIES
•	
•	
•	
•	
	

Opportunities and trends in Bancatakaful
Bancassurance for businesses
Need and scope for private pension plans
Next steps for affinity distribution channels 		
Hospitality, retail, health, NBF and others

Headline Sponsor

JG Shields
Head, Bancassurance
Absa Business Banking
South Africa

•	
•	
•	
	

Regional trends in insurance and bancassurance
Regulatory considerations to improve penetration
Attractiveness of bancassurance in the Middle Eastern 		
economic and regulatory environment

IT’S ALL ABOUT THE CUSTOMERS
•	
	
•	
	

Maintaining customer centricity in 			
bancassurance schemes and needs-based selling
Creating innovative products to remain 		
competitive and attract new customers

CREATING SEAMLESS OPERATIONS AND
COMMUNICATIONS
•	 Manpower planning to ensure talented personnel
•	 Leveraging technology as a key driver profitable growth
•	 Achieving efficiencies throughout the bancassurance chain
Media Partners

www.iirme.com/bancassurance

Organised By
Successfully leverage bancassurance to increase
profitability, market density and customer satisfaction
With insurance penetration at a mere 3-4% across the region compared to 30% in
developed economies and often exceeding 50% in Scandinavian economies, “Bancassurance
has the potential to produce a quantum jump in the penetration of long term insurance
markets in all MENA countries.”*
Bancassurance MENA brings together leading regulators, insurers, banks, consultants and IT
providers, to identify market growth strategies as well as models to improve the returns
and profitability of this growing channel.

Why BANKERS should
attend.

Why INSURERS should
attend.

1.	 Learn proven strategies for
maximising growth and profitability in
bancassurance from the region’s largest
banks
2.	 Overcome challenges in growing
market density to ensure increased
effectiveness including manpower
training, product innovation, leveraging
technology and developing a strong
distribution strategy
3.	Understand insurers’ perspectives on
how to develop a successful strategic
partnership and establish clear
guidance on goals, expectations and
processes
4.	 Discover how to evaluate and access
profitable opportunities through
regional and international case studies,
with focus on: Bancatakaful, Pensions
and Corporate Bancassurance
5.	 Examine current and future
Government policies and their impact
on bancassurance structures, alliances
and models

1.	 Discover how to fully harness
bancassurance to increase market
density and profitability by
understanding bankers’ requirements
and constraints
2.	Learn how to develop strategic long
term alliances with banks and establish
effective working relationships to
become the preferred partner

WHO WILL YOU MEET?

45%
Banks

7%
IT/Solutions
Providers

5%
Reinsurers

4%

30%
Life and General
Insurers

5%
Professional
Service Providers

4%
Brokers

Regulators

GEOGRAPHICAL BREAKDOWN

3.	 Understand how to add value to
your proposition for bankers by
understanding what services they value
most to ensure growth in market share
4.	 Identify how banks can help foster
profitable opportunities with new
products and segments, with focus on:
Bancatakaful, Pensions and Corporate
Bancassurance
5.	 Examine current and future
Government policies and its impact on
bancassurance structures, alliances and
models

UAE
Bahrain
Qatar
Oman
KSA
Kuwait
Rest of MENA

38
24
13
13
4
2
6

WHAT’S HAPPENING AT THE BANCASSURANCE MENA SUMMIT?
INTERACTIVE FORMAT
An ideal forum to meet and exchange views
with leading figures from the banking and
insurance sectors through dynamic roundtable
discussions, panel debates and workshops.
THE IMPACT OF BANCASSURANCE ON
GROWTH
Business critical updates from the region’s
top bankers on the strategic importance of
bancasurance to the banking community,
including current provisions for bancassurance,
its growth trajectory and the measures that
need to be addressed to improve its profitability.
FOCUS ON MAXIMISING PROFITS
Spend an afternoon dedicated to evaluating
the viable models to increase the profitability
of bancassurance with focus on developing
strategic partnerships, customer centricity and
sustainable bancassurance models. Gain in-depth
knowledge of how the major players in the
region are ensuring that bancassurance is a
major source of revenue and understand how
to evaluate strategies for market growth.

PRACTICAL TOOLS FOR OVERCOMING
CHALLENGES IN GROWTH
Hear regional and international best practices to
ensure effectiveness and growth with an emphasis
on the region’s most prominent challenges,
including establishing a robust distribution
strategy, developing product innovation, training
manpower, leveraging technology and creating
effective working relations to create a seamless
customer experience.
FOCUS ON CUSTOMER CENTRICITY
Appreciate how to make bancassurance
successful and increase market density by
supporting customer needs, developing
products and processes with the customer
in mind, as well as training bancassurance
personnel on needs-based selling.
EXAMINATION OF OPPORTUNITIES IN
BANCASSURANCE
Consider other real opportunities in
bancassurance including bancatakaful, pensions
and corporate bancassurance through regional
and international case studies.

HOSTED NETWORKING
This exclusive opportunity will enable you to
gain valuable face-to-face time with leading
regulators, bankers and insurers. This is a quick
and effective way to expand your business
network and generate key contacts in the
industry.
REGULATORY PARTICIPATION
Understand current and future bancassurance
policies from regional regulators on
bancassurance and examine how they will
impact your growth strategies.
BANKERS’ PARTICIPATION
Recognise how the most influential bankers are
penetrating the market to help strategise your
own business model.
INSURERS’ PARTICIPATION
Get critical updates from MENA’s biggest
insurers on current and forecasted trends and
opportunities that you can profit from.

* World Bank, The Insurance Sector in the Middle East and North Africa: Challenges and Development Agenda, November 2010
PLUS!

Top Benefits Of Attending:
�	 Understand how to maximise growth and profitability from the
region’s most successful banks and insurance companies
�	 Develop a rigorous plan for market penetration, growth and
success by developing a customer centric approach and
ensuring service quality
�	 Get critical updates on insurance and bancassurance in the
region including products, volumes, rates and other trends to
identify new market opportunities
�	 Examine the impact of current and future policy on your
bancassurance partnerships, structures and models

TWO Post-Event Seminars
Dedicated To Improving
Bancassurance Market
Penetration In MENA:
Wednesday, 19 February 2014

A
B

�	 Discover the key elements to the success of strategic and
sustainable alliances between banks and insurance companies

Building competencies to
increase service quality, customer
satisfaction and growth
Conducting segmentation and
assessing consumer behavior to
drive customer satisfaction and
product innovation ventures

BOOK BEFORE
14 NOVEMBER 2013

�	Gain valuable face-to-face time with leading regulators, bankers
and insurers to expand your business network and generate key
contacts in the industry

AND SAVE UPTO US$1,398

WWW.IIRME.COM/BANCASSURANCE

SPONSORSHIP OPPORTUNITIES
The Bancassurance MENA Summit is a unique opportunity to raise your company’s profile in the
largest gathering of decision makers in the banking and insurance communities. With the increasing popularity
of bancassurance along with limited customer penetration, bankers are keen to create preferred partners
in the region and learn about proven strategies and technologies that will enable them to capitalise on this
growing channel.
How can you get involved and what is in it for you?
99 Chairing the summit to increase your visibility
99 Hosting closed door by-invitation-only meetings with VIP speakers and guests
99 Presenting specific content-driven sessions based on primary market research with
bankers, insurers and regulators
99 Hosting panel sessions such as the regional regulators’ keynote panel, bankers’ market
opportunity session or the head to head session between bankers and insurers
99 Leading in-depth workshops gives you the opportunity to spend an extended amount
of time on solving critical problems and becoming the preferred thought leader in these
areas
99 Moderating think tanks and round table discussions gives you the ability to gain firsthand market intelligence from your potential clients and to answer their most pressing
questions

Increase your visibility in the market through:
99 Tailored speed networking: Ensure that you have plenty of time to meet and identify
the right people from the start of the event
99 Hosted daytime and evening receptions: An informal setting is a great way to meet and
interact with your target market
99 Launching reports and tailored research: Position yourself as a market intelligence and
strategy consultant by pre- at- and post-event
99 Focused branding pre- at- and post-event through established media partners as well as
branding on event collateral

+971 4 335 2437

+971 4 335 2438

register@iirme.com

To find out more please contact
Claire Ledward
on +971 (0)4 407 2792
or sponsorship@iirme.com

www.iirme.com/bancassurance
CONFERENCE DAY ONE

Monday | 17 February 2014
10:50	 Speed-Networking: Expand your business network and
create a competitive edge
	
This exclusive opportunity is a quick and effective way to expand
your business network, generate key contacts and win new deals in
this critical sector.

08:30	 Registration and morning refreshments
08:50	 Chairman’s opening remarks
Evaluating The Business Case For Bancassurance

11:20	 Morning refreshments and networking break

09:00	 Regulatory Update: Developing robust regulatory
frameworks to improve bancassurance penetration and
customer protection across the Middle East

Maximising Profit: Strategic Models And Partnerships

•	 Understanding how regulators are developing a framework that will
support the sustainable growth of bancassurance
•	 Assessing the differences in regulations across the GCC countries
including legislation on market entry, pricing models, commissions,
licensing, qualification and training, customer protection, transparency as
well as process mapping
•	 Evaluating future policy development in the region
	
	

H.E. Ebrahim Obaid Al Zaabi, Director General, Insurance
Authority, UAE
Ahmad Ali Al Mamari, Director, Financial & Technical Regulations,
Capital Market Authority, Oman

09:40	 Market Analysis: Reviewing products, volumes, rates,
density and other trends in the insurance sector
and distribution channels to identify new market
opportunities
•	 How is the insurance sector in the Middle East faring when compared to
international markets?
•	 What volumes are being insured and how is the market set to grow?
•	 Evaluating product movements in the region for life, non-life and
corporate insurance
•	 Assessing key developing trends in insurance distribution: Are some
channels progressing better than others for certain products?
•	 Focus on bancassurance: Market share, premium volumes, takaful,
insurance density and insurance penetration
10:05	 The Bancassurance Opportunity: Creating the business
case for bancassurance in the Middle Eastern economic
and regulatory environment
	

The financial crisis and more stringent regulations have driven many
banks to refocus their strategy away from credit-based products to
other incremental growth areas such as insurance. Bancassurance
has therefore become of more strategic importance to the banking
community globally. This session will examine current provisions for
bancassurance, the potential growth trajectory of the channel, and
the measures that need to be addressed to improve its profitability,
directly from the region’s biggest players.
•	 Evaluating the impact of the financial crisis and increasing global financial
regulations on bancassurance worldwide
•	 Is bancassurance an attractive a revenue stream for the region’s biggest
players?
•	 Calculating the price of bancasurance: Potential revenue gains vs.
resources deployed
•	 What regulatory, strategic and operational improvements are required
to improve the financial performance of bancassurance in the region?

	
	
	
	

George Beatty, GM for Consumer & Elite Banking, National Bank
Of Abu Dhabi, UAE
Gautam Duggal, Regional Head, Wealth Management, Priority &
International Banking - Africa, Standard Chartered Bank, UAE
Ashish Sood, Deputy CEO, Retail & Private Banking, Ahli Bank,
Oman
Syed Adil Rehman, Head Wealth Management, Dubai Islamic Bank,
UAE

+971 4 335 2437

+971 4 335 2438

11:50	 Arm’s-Length Vs. Strategic Alliances: Is there a need to
evolve from simple cross-selling agreements to strategic
alliances in order to successfully work together and
increase profitability?
	
Bankers and insurers go ‘head to head’ outlining their key criteria for
successful partnerships.
•	 Understanding the key success factors in creating a strong bancassurance
partnership
•	 Evaluating banks’ criteria for a good venture and partnership
•	 Examining the vision and distribution strategies of insurers and
benchmarks for a beneficial collaboration
•	 Creating a mutually beneficial relationship: Establishing effective
governance strategies to provide clear guidance on goals, expectations
and responsibilities
•	 Optimising the execution of the bancassurance partnership
	
D.J. Sengupta, Regional Head Insurance, Europe, Middle East &
Africa, Citibank, UAE
	
Colin Harrison, Regional Insurance, Retail Banking & Wealth
Management, HSBC Bank Middle East, UAE
12:30	 Corporate Strategy: Aligning bancassurance with
overall corporate strategy and creating a sustainable
bancassurance structure to harness growth
•	 Identifying key building blocks required for successful bancassurance
growth: People, products and processes
•	 Key factors in creating a sustainable model for bancassurance in a bank
in an under regulated market: Customer centricity, segmentation, product
innovation, training, transparency, checks and relationships
•	 Not just a stand-alone department: Strategies for ensuring complete
integration of bancassurance with the wider banking team
•	 Building efficiencies in product innovations, sales, processes and
communications to ensure a seamless experience for customers
	
Colin Harrison, Regional Insurance, Retail Banking & Wealth
Management, HSBC Bank Middle East, UAE
13:10	 Lunch and networking break
14:10	 Paradigm Shift: Developing a customer centric ethos to
increase competitiveness, market share and penetration
	
Is it preferable to act as a simple distributor of insurance products
and gain commissions, or to take on the role of an advisor and
support consumer needs?
•	 Building the business case: Evaluating the potential gains of shifting to a
customer centric approach
•	 Gaining competitiveness in the market through customer centric
strategies in the Middle East
•	 Building long term value: Understanding your customers’ needs and
creating customer-centric approaches
•	 Creating a holistic value proposition and optimising the bank/insurance
partnership by putting the client at the centre
CASE STUDY

•	 How has bancassurance regulation changed over the last few years and
how do these changes impact bankers and insurers?

	
	
	
	

STANDARD CHARTERED CASE STUDY
Vimalendra Singh, Director, Priority Banking, Standard Chartered
Bank, Bahrain
CITIBANK CASE STUDY
D.J. Sengupta, Regional Head Insurance, Europe, Middle East &
Africa, Citibank, UAE

register@iirme.com

www.iirme.com/bancassurance
15:10	 Through interactive discussions these roundtables will enable you
to gain in-depth knowledge of creating sustainable business models
and partnerships for bancassurance in the region. This will enable
bankers and insurers to share partnership criteria, align business
models to ensure integration, and create strategies to increase
market share and penetration in bancassurance.
	

16:50	 Developing bancatakaful into a dynamic distribution
channel to gain competitive advantage
	

Learn how to eliminate challenges in bancatakaful to establish it
as a profitable and sustainable programme from a global leader in
bancatakaful.
•	 Comparing and contrasting conventional and takaful bancassurance
models, as well as where synergies can be created

Choose ONE of the following roundtables:
1.	
2.	

Creating sustainable bancassurance models

3.	

•	 Understanding how the Malaysian regulatory frameworks have impacted
the growth of Bancatakaful in Malaysia and what the international
community can learn from their example

Developing long-term strategic partnerships
Optimising customer centricity

•	 Assessing the volumes and critical mass required in creating profitable
bankatakaful channels

15:40	 Afternoon refreshments and networking break

•	 Which business lines are doing well and why? Which lines will perform
best in the future?

Evaluating The Potential For Bancatakaful In
The Middle East

•	 Improving product innovation through customer segmentation as well as
ensuring proper training for effective service quality

16:10	 Bancatakaful: Analysing the trends, acceptance and
potential of bancatakaful in the region

Nur Ain Ramli, Vice President & Head of Wealth Management
Department, Bank Muamalat Malaysia Berhad, Malaysia

	

•	 Evaluating the evolution and performance of bancatakaful in the region
•	 Why does bancatakaful remain a comparatively modest segment and
what can be done to increase customer uptake?

17:30	 Closing remarks and end of day one

BOOK BEFORE

•	 Identifying and overcoming the biggest challenges in bancatakaful: Lack of
knowledge, customer acceptance, product innovation, differentiation and
distribution capabilities

1 4 NOVEMBER 2 013

•	 Which segments, geographies, channels and business lines have and will
deliver the greatest success?

AND SAVE UPTO US$1,398

WWW.IIRME.COM/BANCASSURANCE

CONFERENCE DAY TWO

Tuesday | 18 February 2014

Practical Tools In Overcoming Challenges To Growth
09:00	 Working Together: Developing efficient and effective working
relationships between bankers and insurers to ensure profitable
growth
	

This panel will highlight how insurers and banks can co-operate
more actively by aligning their business strategies and day-to-day
workings to make bancassurance more efficient, effective and
successful.	
•	 Uncovering how banks and insurance companies are different in their
vision and operating processes, as well as how they can create mutually
beneficial relationships
•	 Developing robust training programmes to empower personnel and
improve working relationships
•	 Ensuring a customer first focus across all aspects of the banker-insurer
relationship
•	 Developing winning strategies for bancassurance schemes, determining
product ranges as well as creating successful sales and marketing
approaches
•	 Delivering a seamless experience for customers: Leveraging technology,
improving turnaround times as well as refining communications and
servicing in bacassurance processes

	
	
	

Frederic de Melker, Head of Retail Banking Egypt, Emirates NBD,
UAE
Sreenath Manghat, Head, Bancassurance Products & Services Consumer Banking, Bank Muscat, Oman
Amol Shah, Business Head Bancassurance, First Gulf Bank, UAE

+971 4 335 2437

+971 4 335 2438

INTERNATIONAL
CASE STUDY

08:50	 Chairman’s opening remarks

09:50	 Profit Improvement: Establishing a robust distribution channel
to ensure that bancassurance is a major revenue source
•	 Examining the key elements for building a strong distribution framework:
People, product and channels
•	 Aligning sales channels to bring in increased returns
•	 Distribution mix: Targeting the right segments through the right channels
with the right products
•	 Developing needs-based selling and distribution in India
•	 Reinforcing quality rather than volumes: Incorporating governance and
checks to ensure that there is no mis-selling of products
	
Jitender (Kumar) Nangia, Vice President & Cluster Head, HDFC
Bank, India
10:30	 Morning refreshments and networking break
11:00	 Product Innovation: Creating innovative bancassurance
products to maintain competitiveness, attract new customers
and build customer loyalty
	
Non-traditional distribution approaches require special products
and servicing
•	 Understanding how banks can help insurers to detect customer needs
and gain their trust
•	 Assessing how customer requirements and criteria differ from the
products already on offer
•	 Evaluating which models can be used for customising and streamlining
products to suit customer requirements and increase penetration
•	 Ensuring further development to increase volumes and availability of
suitable and timely products
•	 Implementing and modifying global experiences in product development
and delivery to suit the Middle East
	
BANK MUSCAT CASE STUDY
	
Sreenath Manghat, Head, Bancassurance Products & Services Consumer Banking, Bank Muscat, Oman
	
FIRST GULF BANK CASE STUDY
	
Amol Shah, Business Head Bancassurance, First Gulf Bank, UAE
CASE STUDY

08:30	 Registration and morning refreshments

register@iirme.com

www.iirme.com/bancassurance
CONFERENCE DAY TWO

Tuesday | 18 February 2014

12:10	 Leveraging Technology: Utilising technology as a key enabler for
driving profitable growth in bancassurance
	

This session will examine how ICT can drive up efficiencies in
processes, create seamless communications between banks, insurers
and customers as well as increase product innovation and support.

15:10	 Corporate Bancassurance: Assessing the advantage of
developing bancassurance in the corporate banking arena for
strategic growth
•	 Understanding the difference in the value proposition of corporate and
personal bancassurance

•	 Integrating bancassurance to processes and operations within banks and
insurance companies to increase profitability

•	 Assessing the advantages of offering corporate bancassurance for the
growth of a bank by increasing the value proposition being offered

•	 Creating a seamless flow of information between existing banking and
insurance technologies such as CRM, internet banking, financial planning
as well as other applications and bancassurance channels

•	 Evaluating key elements in developing a successful business
bancassurance: Processes, products and people
•	 Assessing why bancassurace for corporate clients is yet to become
commonly available in the market and what will make regional banks
offer this in the future

•	 Building reconciliation between banks and insurers and generating
transparency
•	 Achieving multichannel support and analysis including customer
intelligence, analysis and segmentation, product development speed,
along with information security

	

JG Shields, Head, Bancassurance, Absa Business Banking, South
Africa

15:50	 Afternoon refreshments and networking break

Do you provide technology solutions that can
improve bancassurance processes?
If so, contact Claire Ledward on
sponsorship@irrme.com
12:50	 Lunch and networking break
13:50	 Manpower Planning: Building competency and effectively
managing your talent to increase bancassurance activities
	

With the lack of regulations on qualifications and training, it is
extremely important to build competency within bancassurance
professionals to ensure service quality, customer satisfaction and
profitability.
•	 Building competency: Developing a training programme to address
technical topics, product specific knowledge, segmentation and sales
techniques
•	 Incorporating knowledge management models including providing
periodic updates on global advancement in bancassurance

16:20	 Thinking Ahead: Evaluating the scope and opportunities across
bancassurance and other alternative distribution channels
	

These roundtables are a critical chance for bankers to discuss future
opportunities to increase growth through bancassurance, and for
insurers to discuss how to create more affinity channels to increase
insurance penetration in MENA.

	

Choose ONE of the following roundtables:
1.	

A View To The Future Of Bancassurance: What works,
what doesn’t, what can be changed and where are the
opportunities?

2.	

The World Of Alternative Distribution Beyond
Bancassurance: What is the scope of hospitality, retail,
health, NBF and other affinity channels in the region?

17:00	 Chairman’s closing remarks and end of Bancassurance MENA
Summit

•	 Making sure staff know what you expect of them: Accurately
communicating cultural and social norms, reporting lines, relationships
with insurers, allocation of responsibility and compliance processes
•	 Employing easy-to-understand systems to ensure root causes of
turnover are addressed
•	 Customising competitive benefits that fit your target staff’s needs and
reinforce service quality
	

Emad Louis, Vice President, Head of Barclays Direct Business,
Barclays, Egypt
Assessing The Viability Of Future Opportunities In
The Middle Eastern Bancassurance Market

14:30	 Introducing Pensions: Evaluating the need and scope for
delivering private pension plans in the Middle East to drive
customer satisfaction
	

Pensions are not mandatory for most in the region. Is there a
need to introduce pension products; will it help increase market
penetration; is it viable; and how it will work?
•	 Evaluating whether private pensions have been successful globally and
understanding their potential in the region
•	 Assessing evolving customer behavior and which segments pensions
would appeal to
•	 Assessing whether introducing private pension plans will increase market
share without additional distribution costs
•	 Are insurers looking to modify current products or introduce new ones
that suit the region to benefit from this untapped market?

+971 4 335 2437

+971 4 335 2438

register@iirme.com

www.iirme.com/bancassurance
POST CONFERENCE SEMINARS

Wednesday | 19 February 2014

Our in-depth post-conference workshops are designed for both bankers and insurers to learn in-depth strategies
on how to create incremental growth and improve market density in the Middle East
SEMINAR A:

SEMINAR B:

Practical tools for building competencies
to increase service quality, customer
satisfaction and growth
Seminar A runs from 08.30 – 12.30, with lunch served afterwards. Registration
begins at 08.00
Due to the lack of regulations on required qualifications for bancassurance
sales staff, there is a dearth of high-calibre sales people with adequate
training in the MENA region. This shortage inevitably leads to the sale
of unsuitable products, which has a significant long-term impact on both
reputation and revenue streams for banks.
To ensure an adequately skilled sales staff and safeguard long-term customer
loyalty, banks must deliver structured development programmes for staff in
order to empower employees and reward professional development.
This half day workshop designed specifically for banks will provide
proven strategies and programmes for developing exceptional sales staff
including:
99 Setting expectations: Accurately communicating culture, reporting
lines, relationship with insurers and allocation of responsibility
99 Communicating compliance frameworks, checks and priority
99 Developing skill: Training on technical topics, product specific
knowledge, segmentation, sales management and sales techniques
99 Training Bancassurance staff to improve operations between the
insurance and banking arms
99 Customising competitive benefits that fit your target staff’s needs
and reinforce service quality

LEAD THIS WORKSHOP

Practical strategies for conducting
segmentation and assessing consumer
behavior in the current market to drive
customer satisfaction and product
innovation
Seminar B runs from 13.30 – 17.30. Registration begins at 13.00
The key to success in bancassurance is to be able to identify the
opportunities available in a bank’s customer base by offering the right
financial planning solution to suit the customer’s needs. A robust
segmentation model is imperative to get a better understanding of the
customers, anticipate their needs and thereby offer the right solutions to
them to generate more profit for your organisation.
This workshop will provide banks and insurers with tools to conduct
effective customer segmentation by:
99 Evaluating the role of segmentation for product delivery
99 Examining possible approaches to segmentation such as slicing, life
stage and event trigger approach as well as understanding what
works well in the Middle East
99 Tools to identify which segments to target with which products and
through which channels
99 Identifying a range of innovative customer propositions for
profitable segments to ensure differentiation
99 Assessing how segmentation can be a powerful tool for creating
customisation and product innovation
99 Incorporating segmentation into future distribution strategies to
provide a common understanding of the key needs and wants of
customers
Workshop Leader
Manoj Kumar, President & Managing Director, Bancassurance
Consultants Worldwide Limited, UK
Manoj is the President & Managing Director of BCWL, i.e. “Bancassurance
Consultants Worldwide Limited” headquartered in UK and specializing
in Bancassurance Products design with equal emphasis on protection
as well as wealth management. His career spanning 26 years includes
working as Head of Insurance Company, Head of Bancassurance and
Head of Product Development with Banks and Insurance Companies
across Europe, Middle East and India. He is also the CEO of MNK Re, a
reinsurance broking firm based in London which complements by providing
reinsurance support to various Bancassurance protection products.

If you are interested in leading this workshop, please contact
Claire Ledward
on +971 (0) 4 407 2792
or sponsorship@iirme.com

INDUSTRY INSIGHT FROM OUR SPEAKERS
Despite some of the insurance markets maturing in GCC,
bancassurance distribution is still in its nascent stages. In some of
the markets like Oman, bancassurance is the way forward as it’s not
sustainable for any insurers to build its captive distribution considering
the huge landscape. I foresee insurers taking a more holistic approach
in the Middle East. Insurers would move away from a pure distributor
model to integrated holistic bancassurance models that manage the
Sreenath Manghat
Head, Bancassurance Products relationships effectively. Bancassurance will also expand from the
& Services - Consumer Banking traditional branch banking model to multi-channel/multi product
BankMuscat, Oman
distributions like telemarketing, digital and other alternate channels.

Syed Adil Rehman
Head Wealth Management
Dubai Islamic Bank
UAE

Bancassurance is practically a new concept
within the region and the potential for
growth over the next five years is immense.
The Bancassurance market in the GCC is
estimated to grow to US$ 1.2 billion by
2016. The key to this growth will be to
offer customers a whole range of insurance
solutions to suit their diverse needs.

+971 4 335 2437

+971 4 335 2438

JG Shields
Head, Bancassurance
Absa Business Banking
South Africa

Africa is one of the world’s
fastest growing economies. We
have to acknowledge the role
risk mitigation programs will
play to support a sustainable
growth profile. Bancassurance
will be a core instrument
in this program and will
subsequently grow equally fast.

Bancassurance is the backbone of any bank
from the perspective of an additional revenue
source. It is usually a stable and scalable
model, which grows with both organic and
inorganic growth of the bank.
It gives insurance companies a large
Jitender (Kumar) Nangia
Vice President & Cluster Head institution to work with, which reposes faith
HDFC Bank
in masses and enhances sales/reach further.
India

register@iirme.com

www.iirme.com/bancassurance
17 – 19 February 2014

The Address Hotel | Dubai Mall | Dubai | UAE

Five Easy Ways To Register
+971 4 335 2437

+971 4 335 2438

register@iirme.com

IIR Holdings Ltd.
P.O Box 9428, Dubai, UAE

www.iirme.com/bancassurance
AZ3032

Please þ the session/s you wish to attend:
17-18 February

GROUP DISCOUNTS
AVAILABLE
19 February

¨ Conference

¨ Seminar A – AM

¨ Seminar B - PM

CALL: +971 4 335 2483
E-MAIL: a.watts@iirme.com

Super Early Bird
Book by
14 November 2013

Early Bird 1
Book by
5 December 2013

Early Bird 2
Book by
16 January 2014

Final Price
Book from
16 January 2014
onwards

Conference fees include documentation,
luncheon and refreshments. Delegates
who attend all sessions will receive a
Certificate of Attendance by email.

Conference & 2 Seminars

$3,099

$3,299

$3,499

$3,699

Conference & 1 Seminar

$2,499

$2,699

$2,899

$3,099

Conference Only

$1,899

$2,099

$2,299

$2,499

Seminar Only

$699

$799

$899

$999

All registrations are subject to our
terms and conditions which are
available at www.iirme.com/terms.
Please read them as they include
important information. By submitting
your registration you agree to be
bound by the terms and conditions
in full.

DELEGATE DETAILS
First Name:					

Surname:

Job Title:
Company:
Address:
Postal Code:		

Country:					

Tel:				

	

City:

Mobile:				

	

Fax: 				

	

Email:
PAYMENTS
A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must
be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.

AVOID VISA DELAYS – BOOK NOW

EVENT VENUE:

CANCELLATION

ACCOMMODATION DETAILS

If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more
than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations
cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.

We highly recommend you secure your room reservation at the earliest to avoid last minute
inconvenience. You can contact the IIR Hospitality Desk for assistance on:
Tel: +971 4 407 2693	
Fax: +971 4 407 2517
Email: hospitality@iirme.com

All registrations are subject to acceptance by IIR which will be confirmed to you in writing.
Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue
and/or speakers or topics.

MR/AS

FN

INVESTMENT

D

The Address Hotel, Dubai Mall, Dubai, UAE
Tel: +971 4 438 8888

N

Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible.
Visas for non-GCC nationals may take several weeks to process.

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Bancassurance MENA Summit

  • 1. BOOK before 14 November and SAVE US$ 1,398 17 – 19 February 2014 • The Address Hotel | Dubai Mall | Dubai | UAE Increasing Market Penetration Through Sustainable Partnerships, Greater Efficiencies And Customer Centric Strategies FEATURING LEADERS IN BANCASSURANCE INCLUDING: H.E. Ebrahim Obaid Al Zaabi Director General Insurance Authority UAE Ahmad Ali Al Mamari Director, Financial & Technical Regulations Capital Market Authority Oman George Beatty GM for Consumer & Elite Banking National Bank Of Abu Dhabi UAE Gautam Duggal Regional Head, Wealth Management, Priority & International Banking - Africa, Standard Chartered Bank, UAE Syed Adil Rehman Head Wealth Management Dubai Islamic Bank UAE Colin Harrison Regional Insurance, Retail Banking & Wealth Management HSBC Bank Middle East, UAE D.J. Sengupta Regional Head Insurance, Europe, Middle East & Africa, Citibank UAE Emad Louis Vice President, Head of Barclays Direct Business Barclays Egypt GAIN INSIGHT INTO INTERNATIONAL BEST PRACTICE IN: Establishing a robust Progressing bancassurance in Developing bancatakaful distribution channel corporate banking channel Nur Ain Ramli Vice President & Head of Wealth Management Department Bank Muamalat Malaysia Berhad Malaysia Jitender (Kumar) Nangia Vice President & Cluster Head HDFC Bank India sed Key Themes To Be Discus MACRO-ECONOMIC OUTLOOK: REGIONAL REGULATIONS AND TRENDS BUILDING SUCCESSFUL BUSINESS MODELS AND PARTNERSHIPS • Successful partnership creation and execution • Aligning bancassurance with corporate strategy • Ensuring bancassurance is a major revenue source FUTURE OPPORTUNITIES • • • • Opportunities and trends in Bancatakaful Bancassurance for businesses Need and scope for private pension plans Next steps for affinity distribution channels Hospitality, retail, health, NBF and others Headline Sponsor JG Shields Head, Bancassurance Absa Business Banking South Africa • • • Regional trends in insurance and bancassurance Regulatory considerations to improve penetration Attractiveness of bancassurance in the Middle Eastern economic and regulatory environment IT’S ALL ABOUT THE CUSTOMERS • • Maintaining customer centricity in bancassurance schemes and needs-based selling Creating innovative products to remain competitive and attract new customers CREATING SEAMLESS OPERATIONS AND COMMUNICATIONS • Manpower planning to ensure talented personnel • Leveraging technology as a key driver profitable growth • Achieving efficiencies throughout the bancassurance chain Media Partners www.iirme.com/bancassurance Organised By
  • 2. Successfully leverage bancassurance to increase profitability, market density and customer satisfaction With insurance penetration at a mere 3-4% across the region compared to 30% in developed economies and often exceeding 50% in Scandinavian economies, “Bancassurance has the potential to produce a quantum jump in the penetration of long term insurance markets in all MENA countries.”* Bancassurance MENA brings together leading regulators, insurers, banks, consultants and IT providers, to identify market growth strategies as well as models to improve the returns and profitability of this growing channel. Why BANKERS should attend. Why INSURERS should attend. 1. Learn proven strategies for maximising growth and profitability in bancassurance from the region’s largest banks 2. Overcome challenges in growing market density to ensure increased effectiveness including manpower training, product innovation, leveraging technology and developing a strong distribution strategy 3. Understand insurers’ perspectives on how to develop a successful strategic partnership and establish clear guidance on goals, expectations and processes 4. Discover how to evaluate and access profitable opportunities through regional and international case studies, with focus on: Bancatakaful, Pensions and Corporate Bancassurance 5. Examine current and future Government policies and their impact on bancassurance structures, alliances and models 1. Discover how to fully harness bancassurance to increase market density and profitability by understanding bankers’ requirements and constraints 2. Learn how to develop strategic long term alliances with banks and establish effective working relationships to become the preferred partner WHO WILL YOU MEET? 45% Banks 7% IT/Solutions Providers 5% Reinsurers 4% 30% Life and General Insurers 5% Professional Service Providers 4% Brokers Regulators GEOGRAPHICAL BREAKDOWN 3. Understand how to add value to your proposition for bankers by understanding what services they value most to ensure growth in market share 4. Identify how banks can help foster profitable opportunities with new products and segments, with focus on: Bancatakaful, Pensions and Corporate Bancassurance 5. Examine current and future Government policies and its impact on bancassurance structures, alliances and models UAE Bahrain Qatar Oman KSA Kuwait Rest of MENA 38 24 13 13 4 2 6 WHAT’S HAPPENING AT THE BANCASSURANCE MENA SUMMIT? INTERACTIVE FORMAT An ideal forum to meet and exchange views with leading figures from the banking and insurance sectors through dynamic roundtable discussions, panel debates and workshops. THE IMPACT OF BANCASSURANCE ON GROWTH Business critical updates from the region’s top bankers on the strategic importance of bancasurance to the banking community, including current provisions for bancassurance, its growth trajectory and the measures that need to be addressed to improve its profitability. FOCUS ON MAXIMISING PROFITS Spend an afternoon dedicated to evaluating the viable models to increase the profitability of bancassurance with focus on developing strategic partnerships, customer centricity and sustainable bancassurance models. Gain in-depth knowledge of how the major players in the region are ensuring that bancassurance is a major source of revenue and understand how to evaluate strategies for market growth. PRACTICAL TOOLS FOR OVERCOMING CHALLENGES IN GROWTH Hear regional and international best practices to ensure effectiveness and growth with an emphasis on the region’s most prominent challenges, including establishing a robust distribution strategy, developing product innovation, training manpower, leveraging technology and creating effective working relations to create a seamless customer experience. FOCUS ON CUSTOMER CENTRICITY Appreciate how to make bancassurance successful and increase market density by supporting customer needs, developing products and processes with the customer in mind, as well as training bancassurance personnel on needs-based selling. EXAMINATION OF OPPORTUNITIES IN BANCASSURANCE Consider other real opportunities in bancassurance including bancatakaful, pensions and corporate bancassurance through regional and international case studies. HOSTED NETWORKING This exclusive opportunity will enable you to gain valuable face-to-face time with leading regulators, bankers and insurers. This is a quick and effective way to expand your business network and generate key contacts in the industry. REGULATORY PARTICIPATION Understand current and future bancassurance policies from regional regulators on bancassurance and examine how they will impact your growth strategies. BANKERS’ PARTICIPATION Recognise how the most influential bankers are penetrating the market to help strategise your own business model. INSURERS’ PARTICIPATION Get critical updates from MENA’s biggest insurers on current and forecasted trends and opportunities that you can profit from. * World Bank, The Insurance Sector in the Middle East and North Africa: Challenges and Development Agenda, November 2010
  • 3. PLUS! Top Benefits Of Attending: � Understand how to maximise growth and profitability from the region’s most successful banks and insurance companies � Develop a rigorous plan for market penetration, growth and success by developing a customer centric approach and ensuring service quality � Get critical updates on insurance and bancassurance in the region including products, volumes, rates and other trends to identify new market opportunities � Examine the impact of current and future policy on your bancassurance partnerships, structures and models TWO Post-Event Seminars Dedicated To Improving Bancassurance Market Penetration In MENA: Wednesday, 19 February 2014 A B � Discover the key elements to the success of strategic and sustainable alliances between banks and insurance companies Building competencies to increase service quality, customer satisfaction and growth Conducting segmentation and assessing consumer behavior to drive customer satisfaction and product innovation ventures BOOK BEFORE 14 NOVEMBER 2013 � Gain valuable face-to-face time with leading regulators, bankers and insurers to expand your business network and generate key contacts in the industry AND SAVE UPTO US$1,398 WWW.IIRME.COM/BANCASSURANCE SPONSORSHIP OPPORTUNITIES The Bancassurance MENA Summit is a unique opportunity to raise your company’s profile in the largest gathering of decision makers in the banking and insurance communities. With the increasing popularity of bancassurance along with limited customer penetration, bankers are keen to create preferred partners in the region and learn about proven strategies and technologies that will enable them to capitalise on this growing channel. How can you get involved and what is in it for you? 99 Chairing the summit to increase your visibility 99 Hosting closed door by-invitation-only meetings with VIP speakers and guests 99 Presenting specific content-driven sessions based on primary market research with bankers, insurers and regulators 99 Hosting panel sessions such as the regional regulators’ keynote panel, bankers’ market opportunity session or the head to head session between bankers and insurers 99 Leading in-depth workshops gives you the opportunity to spend an extended amount of time on solving critical problems and becoming the preferred thought leader in these areas 99 Moderating think tanks and round table discussions gives you the ability to gain firsthand market intelligence from your potential clients and to answer their most pressing questions Increase your visibility in the market through: 99 Tailored speed networking: Ensure that you have plenty of time to meet and identify the right people from the start of the event 99 Hosted daytime and evening receptions: An informal setting is a great way to meet and interact with your target market 99 Launching reports and tailored research: Position yourself as a market intelligence and strategy consultant by pre- at- and post-event 99 Focused branding pre- at- and post-event through established media partners as well as branding on event collateral +971 4 335 2437 +971 4 335 2438 register@iirme.com To find out more please contact Claire Ledward on +971 (0)4 407 2792 or sponsorship@iirme.com www.iirme.com/bancassurance
  • 4. CONFERENCE DAY ONE Monday | 17 February 2014 10:50 Speed-Networking: Expand your business network and create a competitive edge This exclusive opportunity is a quick and effective way to expand your business network, generate key contacts and win new deals in this critical sector. 08:30 Registration and morning refreshments 08:50 Chairman’s opening remarks Evaluating The Business Case For Bancassurance 11:20 Morning refreshments and networking break 09:00 Regulatory Update: Developing robust regulatory frameworks to improve bancassurance penetration and customer protection across the Middle East Maximising Profit: Strategic Models And Partnerships • Understanding how regulators are developing a framework that will support the sustainable growth of bancassurance • Assessing the differences in regulations across the GCC countries including legislation on market entry, pricing models, commissions, licensing, qualification and training, customer protection, transparency as well as process mapping • Evaluating future policy development in the region H.E. Ebrahim Obaid Al Zaabi, Director General, Insurance Authority, UAE Ahmad Ali Al Mamari, Director, Financial & Technical Regulations, Capital Market Authority, Oman 09:40 Market Analysis: Reviewing products, volumes, rates, density and other trends in the insurance sector and distribution channels to identify new market opportunities • How is the insurance sector in the Middle East faring when compared to international markets? • What volumes are being insured and how is the market set to grow? • Evaluating product movements in the region for life, non-life and corporate insurance • Assessing key developing trends in insurance distribution: Are some channels progressing better than others for certain products? • Focus on bancassurance: Market share, premium volumes, takaful, insurance density and insurance penetration 10:05 The Bancassurance Opportunity: Creating the business case for bancassurance in the Middle Eastern economic and regulatory environment The financial crisis and more stringent regulations have driven many banks to refocus their strategy away from credit-based products to other incremental growth areas such as insurance. Bancassurance has therefore become of more strategic importance to the banking community globally. This session will examine current provisions for bancassurance, the potential growth trajectory of the channel, and the measures that need to be addressed to improve its profitability, directly from the region’s biggest players. • Evaluating the impact of the financial crisis and increasing global financial regulations on bancassurance worldwide • Is bancassurance an attractive a revenue stream for the region’s biggest players? • Calculating the price of bancasurance: Potential revenue gains vs. resources deployed • What regulatory, strategic and operational improvements are required to improve the financial performance of bancassurance in the region? George Beatty, GM for Consumer & Elite Banking, National Bank Of Abu Dhabi, UAE Gautam Duggal, Regional Head, Wealth Management, Priority & International Banking - Africa, Standard Chartered Bank, UAE Ashish Sood, Deputy CEO, Retail & Private Banking, Ahli Bank, Oman Syed Adil Rehman, Head Wealth Management, Dubai Islamic Bank, UAE +971 4 335 2437 +971 4 335 2438 11:50 Arm’s-Length Vs. Strategic Alliances: Is there a need to evolve from simple cross-selling agreements to strategic alliances in order to successfully work together and increase profitability? Bankers and insurers go ‘head to head’ outlining their key criteria for successful partnerships. • Understanding the key success factors in creating a strong bancassurance partnership • Evaluating banks’ criteria for a good venture and partnership • Examining the vision and distribution strategies of insurers and benchmarks for a beneficial collaboration • Creating a mutually beneficial relationship: Establishing effective governance strategies to provide clear guidance on goals, expectations and responsibilities • Optimising the execution of the bancassurance partnership D.J. Sengupta, Regional Head Insurance, Europe, Middle East & Africa, Citibank, UAE Colin Harrison, Regional Insurance, Retail Banking & Wealth Management, HSBC Bank Middle East, UAE 12:30 Corporate Strategy: Aligning bancassurance with overall corporate strategy and creating a sustainable bancassurance structure to harness growth • Identifying key building blocks required for successful bancassurance growth: People, products and processes • Key factors in creating a sustainable model for bancassurance in a bank in an under regulated market: Customer centricity, segmentation, product innovation, training, transparency, checks and relationships • Not just a stand-alone department: Strategies for ensuring complete integration of bancassurance with the wider banking team • Building efficiencies in product innovations, sales, processes and communications to ensure a seamless experience for customers Colin Harrison, Regional Insurance, Retail Banking & Wealth Management, HSBC Bank Middle East, UAE 13:10 Lunch and networking break 14:10 Paradigm Shift: Developing a customer centric ethos to increase competitiveness, market share and penetration Is it preferable to act as a simple distributor of insurance products and gain commissions, or to take on the role of an advisor and support consumer needs? • Building the business case: Evaluating the potential gains of shifting to a customer centric approach • Gaining competitiveness in the market through customer centric strategies in the Middle East • Building long term value: Understanding your customers’ needs and creating customer-centric approaches • Creating a holistic value proposition and optimising the bank/insurance partnership by putting the client at the centre CASE STUDY • How has bancassurance regulation changed over the last few years and how do these changes impact bankers and insurers? STANDARD CHARTERED CASE STUDY Vimalendra Singh, Director, Priority Banking, Standard Chartered Bank, Bahrain CITIBANK CASE STUDY D.J. Sengupta, Regional Head Insurance, Europe, Middle East & Africa, Citibank, UAE register@iirme.com www.iirme.com/bancassurance
  • 5. 15:10 Through interactive discussions these roundtables will enable you to gain in-depth knowledge of creating sustainable business models and partnerships for bancassurance in the region. This will enable bankers and insurers to share partnership criteria, align business models to ensure integration, and create strategies to increase market share and penetration in bancassurance. 16:50 Developing bancatakaful into a dynamic distribution channel to gain competitive advantage Learn how to eliminate challenges in bancatakaful to establish it as a profitable and sustainable programme from a global leader in bancatakaful. • Comparing and contrasting conventional and takaful bancassurance models, as well as where synergies can be created Choose ONE of the following roundtables: 1. 2. Creating sustainable bancassurance models 3. • Understanding how the Malaysian regulatory frameworks have impacted the growth of Bancatakaful in Malaysia and what the international community can learn from their example Developing long-term strategic partnerships Optimising customer centricity • Assessing the volumes and critical mass required in creating profitable bankatakaful channels 15:40 Afternoon refreshments and networking break • Which business lines are doing well and why? Which lines will perform best in the future? Evaluating The Potential For Bancatakaful In The Middle East • Improving product innovation through customer segmentation as well as ensuring proper training for effective service quality 16:10 Bancatakaful: Analysing the trends, acceptance and potential of bancatakaful in the region Nur Ain Ramli, Vice President & Head of Wealth Management Department, Bank Muamalat Malaysia Berhad, Malaysia • Evaluating the evolution and performance of bancatakaful in the region • Why does bancatakaful remain a comparatively modest segment and what can be done to increase customer uptake? 17:30 Closing remarks and end of day one BOOK BEFORE • Identifying and overcoming the biggest challenges in bancatakaful: Lack of knowledge, customer acceptance, product innovation, differentiation and distribution capabilities 1 4 NOVEMBER 2 013 • Which segments, geographies, channels and business lines have and will deliver the greatest success? AND SAVE UPTO US$1,398 WWW.IIRME.COM/BANCASSURANCE CONFERENCE DAY TWO Tuesday | 18 February 2014 Practical Tools In Overcoming Challenges To Growth 09:00 Working Together: Developing efficient and effective working relationships between bankers and insurers to ensure profitable growth This panel will highlight how insurers and banks can co-operate more actively by aligning their business strategies and day-to-day workings to make bancassurance more efficient, effective and successful. • Uncovering how banks and insurance companies are different in their vision and operating processes, as well as how they can create mutually beneficial relationships • Developing robust training programmes to empower personnel and improve working relationships • Ensuring a customer first focus across all aspects of the banker-insurer relationship • Developing winning strategies for bancassurance schemes, determining product ranges as well as creating successful sales and marketing approaches • Delivering a seamless experience for customers: Leveraging technology, improving turnaround times as well as refining communications and servicing in bacassurance processes Frederic de Melker, Head of Retail Banking Egypt, Emirates NBD, UAE Sreenath Manghat, Head, Bancassurance Products & Services Consumer Banking, Bank Muscat, Oman Amol Shah, Business Head Bancassurance, First Gulf Bank, UAE +971 4 335 2437 +971 4 335 2438 INTERNATIONAL CASE STUDY 08:50 Chairman’s opening remarks 09:50 Profit Improvement: Establishing a robust distribution channel to ensure that bancassurance is a major revenue source • Examining the key elements for building a strong distribution framework: People, product and channels • Aligning sales channels to bring in increased returns • Distribution mix: Targeting the right segments through the right channels with the right products • Developing needs-based selling and distribution in India • Reinforcing quality rather than volumes: Incorporating governance and checks to ensure that there is no mis-selling of products Jitender (Kumar) Nangia, Vice President & Cluster Head, HDFC Bank, India 10:30 Morning refreshments and networking break 11:00 Product Innovation: Creating innovative bancassurance products to maintain competitiveness, attract new customers and build customer loyalty Non-traditional distribution approaches require special products and servicing • Understanding how banks can help insurers to detect customer needs and gain their trust • Assessing how customer requirements and criteria differ from the products already on offer • Evaluating which models can be used for customising and streamlining products to suit customer requirements and increase penetration • Ensuring further development to increase volumes and availability of suitable and timely products • Implementing and modifying global experiences in product development and delivery to suit the Middle East BANK MUSCAT CASE STUDY Sreenath Manghat, Head, Bancassurance Products & Services Consumer Banking, Bank Muscat, Oman FIRST GULF BANK CASE STUDY Amol Shah, Business Head Bancassurance, First Gulf Bank, UAE CASE STUDY 08:30 Registration and morning refreshments register@iirme.com www.iirme.com/bancassurance
  • 6. CONFERENCE DAY TWO Tuesday | 18 February 2014 12:10 Leveraging Technology: Utilising technology as a key enabler for driving profitable growth in bancassurance This session will examine how ICT can drive up efficiencies in processes, create seamless communications between banks, insurers and customers as well as increase product innovation and support. 15:10 Corporate Bancassurance: Assessing the advantage of developing bancassurance in the corporate banking arena for strategic growth • Understanding the difference in the value proposition of corporate and personal bancassurance • Integrating bancassurance to processes and operations within banks and insurance companies to increase profitability • Assessing the advantages of offering corporate bancassurance for the growth of a bank by increasing the value proposition being offered • Creating a seamless flow of information between existing banking and insurance technologies such as CRM, internet banking, financial planning as well as other applications and bancassurance channels • Evaluating key elements in developing a successful business bancassurance: Processes, products and people • Assessing why bancassurace for corporate clients is yet to become commonly available in the market and what will make regional banks offer this in the future • Building reconciliation between banks and insurers and generating transparency • Achieving multichannel support and analysis including customer intelligence, analysis and segmentation, product development speed, along with information security JG Shields, Head, Bancassurance, Absa Business Banking, South Africa 15:50 Afternoon refreshments and networking break Do you provide technology solutions that can improve bancassurance processes? If so, contact Claire Ledward on sponsorship@irrme.com 12:50 Lunch and networking break 13:50 Manpower Planning: Building competency and effectively managing your talent to increase bancassurance activities With the lack of regulations on qualifications and training, it is extremely important to build competency within bancassurance professionals to ensure service quality, customer satisfaction and profitability. • Building competency: Developing a training programme to address technical topics, product specific knowledge, segmentation and sales techniques • Incorporating knowledge management models including providing periodic updates on global advancement in bancassurance 16:20 Thinking Ahead: Evaluating the scope and opportunities across bancassurance and other alternative distribution channels These roundtables are a critical chance for bankers to discuss future opportunities to increase growth through bancassurance, and for insurers to discuss how to create more affinity channels to increase insurance penetration in MENA. Choose ONE of the following roundtables: 1. A View To The Future Of Bancassurance: What works, what doesn’t, what can be changed and where are the opportunities? 2. The World Of Alternative Distribution Beyond Bancassurance: What is the scope of hospitality, retail, health, NBF and other affinity channels in the region? 17:00 Chairman’s closing remarks and end of Bancassurance MENA Summit • Making sure staff know what you expect of them: Accurately communicating cultural and social norms, reporting lines, relationships with insurers, allocation of responsibility and compliance processes • Employing easy-to-understand systems to ensure root causes of turnover are addressed • Customising competitive benefits that fit your target staff’s needs and reinforce service quality Emad Louis, Vice President, Head of Barclays Direct Business, Barclays, Egypt Assessing The Viability Of Future Opportunities In The Middle Eastern Bancassurance Market 14:30 Introducing Pensions: Evaluating the need and scope for delivering private pension plans in the Middle East to drive customer satisfaction Pensions are not mandatory for most in the region. Is there a need to introduce pension products; will it help increase market penetration; is it viable; and how it will work? • Evaluating whether private pensions have been successful globally and understanding their potential in the region • Assessing evolving customer behavior and which segments pensions would appeal to • Assessing whether introducing private pension plans will increase market share without additional distribution costs • Are insurers looking to modify current products or introduce new ones that suit the region to benefit from this untapped market? +971 4 335 2437 +971 4 335 2438 register@iirme.com www.iirme.com/bancassurance
  • 7. POST CONFERENCE SEMINARS Wednesday | 19 February 2014 Our in-depth post-conference workshops are designed for both bankers and insurers to learn in-depth strategies on how to create incremental growth and improve market density in the Middle East SEMINAR A: SEMINAR B: Practical tools for building competencies to increase service quality, customer satisfaction and growth Seminar A runs from 08.30 – 12.30, with lunch served afterwards. Registration begins at 08.00 Due to the lack of regulations on required qualifications for bancassurance sales staff, there is a dearth of high-calibre sales people with adequate training in the MENA region. This shortage inevitably leads to the sale of unsuitable products, which has a significant long-term impact on both reputation and revenue streams for banks. To ensure an adequately skilled sales staff and safeguard long-term customer loyalty, banks must deliver structured development programmes for staff in order to empower employees and reward professional development. This half day workshop designed specifically for banks will provide proven strategies and programmes for developing exceptional sales staff including: 99 Setting expectations: Accurately communicating culture, reporting lines, relationship with insurers and allocation of responsibility 99 Communicating compliance frameworks, checks and priority 99 Developing skill: Training on technical topics, product specific knowledge, segmentation, sales management and sales techniques 99 Training Bancassurance staff to improve operations between the insurance and banking arms 99 Customising competitive benefits that fit your target staff’s needs and reinforce service quality LEAD THIS WORKSHOP Practical strategies for conducting segmentation and assessing consumer behavior in the current market to drive customer satisfaction and product innovation Seminar B runs from 13.30 – 17.30. Registration begins at 13.00 The key to success in bancassurance is to be able to identify the opportunities available in a bank’s customer base by offering the right financial planning solution to suit the customer’s needs. A robust segmentation model is imperative to get a better understanding of the customers, anticipate their needs and thereby offer the right solutions to them to generate more profit for your organisation. This workshop will provide banks and insurers with tools to conduct effective customer segmentation by: 99 Evaluating the role of segmentation for product delivery 99 Examining possible approaches to segmentation such as slicing, life stage and event trigger approach as well as understanding what works well in the Middle East 99 Tools to identify which segments to target with which products and through which channels 99 Identifying a range of innovative customer propositions for profitable segments to ensure differentiation 99 Assessing how segmentation can be a powerful tool for creating customisation and product innovation 99 Incorporating segmentation into future distribution strategies to provide a common understanding of the key needs and wants of customers Workshop Leader Manoj Kumar, President & Managing Director, Bancassurance Consultants Worldwide Limited, UK Manoj is the President & Managing Director of BCWL, i.e. “Bancassurance Consultants Worldwide Limited” headquartered in UK and specializing in Bancassurance Products design with equal emphasis on protection as well as wealth management. His career spanning 26 years includes working as Head of Insurance Company, Head of Bancassurance and Head of Product Development with Banks and Insurance Companies across Europe, Middle East and India. He is also the CEO of MNK Re, a reinsurance broking firm based in London which complements by providing reinsurance support to various Bancassurance protection products. If you are interested in leading this workshop, please contact Claire Ledward on +971 (0) 4 407 2792 or sponsorship@iirme.com INDUSTRY INSIGHT FROM OUR SPEAKERS Despite some of the insurance markets maturing in GCC, bancassurance distribution is still in its nascent stages. In some of the markets like Oman, bancassurance is the way forward as it’s not sustainable for any insurers to build its captive distribution considering the huge landscape. I foresee insurers taking a more holistic approach in the Middle East. Insurers would move away from a pure distributor model to integrated holistic bancassurance models that manage the Sreenath Manghat Head, Bancassurance Products relationships effectively. Bancassurance will also expand from the & Services - Consumer Banking traditional branch banking model to multi-channel/multi product BankMuscat, Oman distributions like telemarketing, digital and other alternate channels. Syed Adil Rehman Head Wealth Management Dubai Islamic Bank UAE Bancassurance is practically a new concept within the region and the potential for growth over the next five years is immense. The Bancassurance market in the GCC is estimated to grow to US$ 1.2 billion by 2016. The key to this growth will be to offer customers a whole range of insurance solutions to suit their diverse needs. +971 4 335 2437 +971 4 335 2438 JG Shields Head, Bancassurance Absa Business Banking South Africa Africa is one of the world’s fastest growing economies. We have to acknowledge the role risk mitigation programs will play to support a sustainable growth profile. Bancassurance will be a core instrument in this program and will subsequently grow equally fast. Bancassurance is the backbone of any bank from the perspective of an additional revenue source. It is usually a stable and scalable model, which grows with both organic and inorganic growth of the bank. It gives insurance companies a large Jitender (Kumar) Nangia Vice President & Cluster Head institution to work with, which reposes faith HDFC Bank in masses and enhances sales/reach further. India register@iirme.com www.iirme.com/bancassurance
  • 8. 17 – 19 February 2014 The Address Hotel | Dubai Mall | Dubai | UAE Five Easy Ways To Register +971 4 335 2437 +971 4 335 2438 register@iirme.com IIR Holdings Ltd. P.O Box 9428, Dubai, UAE www.iirme.com/bancassurance AZ3032 Please þ the session/s you wish to attend: 17-18 February GROUP DISCOUNTS AVAILABLE 19 February ¨ Conference ¨ Seminar A – AM ¨ Seminar B - PM CALL: +971 4 335 2483 E-MAIL: a.watts@iirme.com Super Early Bird Book by 14 November 2013 Early Bird 1 Book by 5 December 2013 Early Bird 2 Book by 16 January 2014 Final Price Book from 16 January 2014 onwards Conference fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance by email. Conference & 2 Seminars $3,099 $3,299 $3,499 $3,699 Conference & 1 Seminar $2,499 $2,699 $2,899 $3,099 Conference Only $1,899 $2,099 $2,299 $2,499 Seminar Only $699 $799 $899 $999 All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full. DELEGATE DETAILS First Name: Surname: Job Title: Company: Address: Postal Code: Country: Tel: City: Mobile: Fax: Email: PAYMENTS A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. AVOID VISA DELAYS – BOOK NOW EVENT VENUE: CANCELLATION ACCOMMODATION DETAILS If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time. We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com All registrations are subject to acceptance by IIR which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers or topics. MR/AS FN INVESTMENT D The Address Hotel, Dubai Mall, Dubai, UAE Tel: +971 4 438 8888 N Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.