The Social Media Imperative

315 views

Published on

This presentation comes to you from International Project Management Day 2013 - the annual global virtual summit from IIL that brings together business and technology leaders from around the world to discuss the latest trends and methods in business, leadership and communications. To view the accompanying video keynotes and presentations connect to the event here bit.ly/1blJSkE or purchase the DVD collection http://bit.ly/1fZ9Yc0

Published in: Social Media, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
315
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • The numbers of people on social media are staggering which is why every brand needs to be there. Your customers are there talking about you….
  • It’s a tool like email marketing and advertising – although it’s powerful
  • Quickly share information, gather market intelligence & insights,
  • The Social Media Imperative

    1. 1. The Social Media Imperative Engage, Connect, Communicate to Succeed Lori Greene Digital Innovator ©2013 International Institute for Learning, Inc., All rights reserved.
    2. 2. You are Not in Charge Anymore PETER GUTTMAN PHOTOGRAPHY
    3. 3. 57% of people talk to people more online than they do in real life Source:Alex Trimpe via Ogilvy — February 21, 2011, ThinkQuarterly, Google
    4. 4. You Still Have Power CHASE GUTTMAN PHOTOGRAPHY
    5. 5. Earned Media MEMPHIS CVB
    6. 6. STRATEGY TRANSPARENCY CONVERSATION SOCIAL SUCCESS AWESOMENESS
    7. 7. Are YOU on the Fence? PETER GUTTMAN PHOTOGRAPHY
    8. 8. GIVE AWAY YOUR EXPERTISE
    9. 9. CONTENT STRATEGY
    10. 10. Strategy Questions What does your company do better than anyone else? What will people actually come to your company for? Does the content strategy support key objectives? Does the content strategy help your customers do things quicker, better, cheaper, smarter?
    11. 11. TRUST + RELATIONSHIPS = SOCIAL MEDIA
    12. 12. The ongoing quest for authenticity in a world governed by image.
    13. 13. Human Interactions
    14. 14. Educate Excite CHASE GUTTMAN PHOTOGRAPHY Community Engage
    15. 15. Q&A’s with industry luminaries Content Types Cool infographics pertinent to your topic area Arresting photography Breaking trade news Comments on trending topics you have a stake in Tips and tutorials Behind the scenes videos Top ten lists Seasonal information Weekly news summaries PETER GUTTMAN PHOTOGRAPHY CHASE GUTTMAN PHOTOGRAPHY Information on popular employees Quizzes and games Competitions
    16. 16. Avoid the Killer ―P‖s ENDLESS PROMOTIONS TOO MANY PRONOUNCEMENTS TALKING POLITICS Use the 80/20 Rule
    17. 17. Read the Room What do you think? What would you do? Who is your favorite? How would you respond? What can you do to make a difference?
    18. 18. PETER GUTTMAN PHOTOGRAPHY Exclusive Content
    19. 19. Editorial Calendar EXCLUSIVE CONTENT
    20. 20. IGNITE ENGAGEMENT
    21. 21. Tools
    22. 22. Make the World More Open and Connected
    23. 23. It’s Personal
    24. 24. PETER GUTTMAN PHOTOGRAPHY Egypt
    25. 25. Instantly Connect People Everywhere to What’s Most Important to Them
    26. 26. Billionaire Investor CARL ICAHN on Twitter
    27. 27. Like Follow CHASE GUTTMAN PHOTOGRAPHY CHASE GUTTMAN PHOTOGRAPHY Calls to Action Subscribe
    28. 28. PETER GUTTMAN PHOTOGRAPHY Pinterest – Organize and Share Beautiful Things You Find Online
    29. 29. PETER GUTTMAN PHOTOGRAPHY Google Plus
    30. 30. Make Sharing Easy
    31. 31. PETER GUTTMAN PHOTOGRAPHY LISTEN to What is Being Said About Your Brand
    32. 32. Join the Conversation YOUR Customers are Having WITHOUT You
    33. 33. AUSSIEGALL Measure
    34. 34. CONVERSATION: Exchange of sentiments, observation s, opinions, or ideas
    35. 35. JOSEPH FRANCIS Amplification Rate
    36. 36. QUINN DROMBROWSKI Applause Rate
    37. 37. Economic Value
    38. 38. DAVID BECKWITH Brand Evangelist
    39. 39. PETER GUTTMAN PHOTOGRAPHY Awesomeness
    40. 40. PETER GUTTMAN PHOTOGRAPHY You Will Win
    41. 41. THANK YOU GRACIAS MERCI TODA RABA
    42. 42. Questions?
    43. 43. Intelligence – Integrity – Innovation We invite you to take a closer look at what we can accomplish together. Please visit iil.com or contact learning@iil.com to learn more about our training, consulting, coaching, customized courses and other pathways for professional development. Connect with Us: facebook.com/IIL.Inc @IILGlobal bit.ly/IILlinkedin ©2013 International Institute for Learning, Inc., All rights reserved. bit.ly/IILgoogle youtube.com/IILGlobal allpm.com

    ×