1.
Imagine a moving bus with moderated
conversations of young people by young
people for young people on climate
action.

2.
Introducing the Climate Action Media Mobile Van
Promoting climate action and awareness through experiential
journalism/media, conservational tourism, community service with
support of technology in Uganda with environmentally conscious
young people actively responsible and participating in climate
action in their communities.

3.
Project Background
• The Climate Action Mobile Media Van is a journalistic
advocacy vehicle that will be used to create
awareness about climate change and adaptation
among youth in Uganda. The Van will be an
attractive enabler for community outreaches to engage
young people in a fun and disruptive way that will fuse
journalism, travel, community service and climate
action in one experience.
• Young people struggle to comprehend the complex topics of climate
change. The key result of this project is that young people will
understand climate change, how it affects their community and how
they can be involved as change agents because they associate it with
the whole van experience and fun moments.
• The fusion of journalistic storytelling, travel and live technology will
enable our team of journalists to immerse themselves into the realities
of climate change in the various communities and report from a
contextual standpoint.

4.
The Challenge
• Uganda’s greenhouse gas emissions per capita in the world are
estimated at 1.39 tons carbondioxide which is far below the global
average of approximately 7.99 tons of carbondioxide yet Ugandans form
a part of the group that will be the most affected by the impacts of
climate change.
• Public knowledge about the effects of climate change on the day-to-
day lives of Ugandans and the existence of innovations that communities
can adapt to mitigate its impacts is severely lacking.
• Media coverage of environmental challenges such as climate change
and disaster risk reduction is inadequate hence limited action is being
taken by the majority of Ugandans that are most affected by these
impacts.
• Without effective communication of information and knowledge about
Climate disasters communities are left without the power to take
action for sustainable living.

5.
The goal of the Climate Action Media
Mobile Van project is:
1. To build a resilient movement of young people empowered with
knowledge and tools on climate change mitigation, adaptation, impact
reduction and early warning in their context to spur public action
through experiential journalism and storytelling.
2. To increase local contextual knowledge, awareness and a sense of
individual responsibility about climate change issues among young
people in Uganda.
3. To promote effective media reporting about climate change in order to
increase informed, relatable and compelling communication about
climate change and disaster risk reduction in Uganda.

6.
How it works - Pillars
Community Engagement
for Climate Action and
Awareness
• Drive to 100 communities
targeting in school and out
of school youth.
• Youth will enter the bus and
have conversations about
climate change.
• Recorded content will be
shared on Social Media.
Experiential Solutions
Journalism in
partnership with the
communities
• Young journalists
immersed into the local
community to experience
first-hand the effects of
climate change and cover
human interest stories
on climate change effects
and adaptation solutions.
• Screening of documented
solutions different
communities to stimulate
ideas for replication.
• Disruptive collaboration
with the community to
catalyze conversations
and crowdsource
solutions.
Youth driven
Conservation Tourism
and Community Service
Conservation tours for
the youth:
• To see Uganda’s natural
Resources.
• To learn about their tourism
sites and how to protect the
environment.
• Practical conservation
activities (e.g. planting trees
and cleaning the
environment.
• 100 Days of Climate Media
Action: 1000 stories, 10,000
youth planting 10,000 trees
#MyTreeMyLife
#TrackYourWASTE

7.
Project Sustainability plan (1)
Business activities for sustainability beyond initial funding
• Advertisement using the van (Mobile LED screens on the bus, Branding on the van,
Online advertisement)
• Community Trip Sponsorships from likeminded organizations
• Marketing Conservation Tourism Trips: Organisations working in tourism and
conservation will be approached to support youth conservation trips
• TV Production; The bus will be suited with a full TV and social media production
studio that will enable companies to host and produce conversation/shows close to
their clients
• Radio and Podcast mobile production hired to record community radio programs
and podcasts. Companies can hire this extra facility at their events to record live
podcasts at their events
• Social media studio events: used for live streaming of events as well as recording
live production. An interview space to record the experience of the participants and
sharing on social media immediately
• Media Training: Our media training team can also be hired for any of your events to
provide your participants with media training and they can try a hand on being a TV
and radio presenter or even just broadcast communication and dealing with media
interviews.
• Research purposes through focus group discussions in video and audio
• Mobile Product Activation: We will use the facility to host mobile product
activations for companies that we share same values with providing their clients an
opportunity to experience their products.

8.
Meet the Core Team
Juliet Grace Luwedde is the Programs and Partnerships Officer at the Media Challenge
Initiative. JulietGrace is a natural leader with great communications skills and years of
experience in environmental action in Uganda, serving as a youth representative in various
capacities. She currently is the Interim Facilitator for the Global Youth Caucus on
Desertification and Land (UNCCD) and Focal Point for the Africa Youth Initiative on Climate
Change Uganda. JulietGrace has key professional experience in promoting Sustainable
Urban Agriculture for food security, ecosystems protection and conservation of Natural
Resources, she has contributed to institutional program designing, Research and capacity
Training at national level with expertise in project planning and management, civic
education and engagement.
Annika McGinnis is a multimedia journalist and media development specialist from the U.S.
She is the Director of Programs, Strategy and M&E at the Media Challenge Initiative, she is
also the cofounder of InfoNile.org, a geo-journalism platform focused on data-based stories
on water and environment in the 11 countries of the Nile Basin. Annika specializes in data
journalism, multimedia storytelling and environmental reporting. Her stories have won
awards in the African Digital Media Awards, Uganda WASH Journalism Awards, National
Association of Hispanic Journalists Awards, and others. She graduated summa cum laude
with three degrees from the University of Maryland, College Park.
Abaas Mpindi is the CEO and Co-Founder of the Media Challenge Initiative and recently
selected by the Government of Uganda to be on the National Taskforce for the adoption
of 4th Industrial Revolution. He is a 2018 Obama Leader, 2018 Tony Elumelu
Entrepreneur and a Young Emerging Leaders Program Fellow. Abaas is a firm believer
that good journalism can make the world a better place through the stories journalists tell
and how they tell them. He also believes that if the good force of journalism is to change
the world we must have good, objective, empowered, socially conscious and just
journalists. His story has been published in the Huffington post and CNN African Voices
recently. When he is not developing concepts that intersect media and other development
sectors, Abaas loves to dance and watch documentaries.

9.
Who we are:
A youth-driven nonprofit building the next
generation of journalists in Uganda and
Africa.
Vision: An empowered generation of critical
journalists who advance positive development
and social change.
Mission: To build a new generation of
journalist leaders in Africa through peer-to-
peer experiential training and mentorship.
CONTACT DETAILS:
luweddejulietgrace@gmail.com
Tell: +256774911439/ +254705734903
Skype: Juliet Grace Luwedde
Website: https://mciug.org/
I hope you are as excited as I am are to realize the vision of
Climate Action Media Mobile Van