Business Analysts as Internal Consultants - Emma langman


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From Intel Virtual Event March

Published in: Business

Business Analysts as Internal Consultants - Emma langman

  1. 1. 7 Reasons Why Business Analysts Are Not Taken AsSeriously As They Should Be - And How To Fix It! Dr Emma Langman
  2. 2. Introducing Your Speaker • Change Magician • Tribe Facilitator • Visiting Fellow • Chair of Trustees • Mum
  3. 3. Agenda• Symptoms• Diagnosis (7 Mistakes)• Prescription
  4. 4. Organisational Symptoms• Aware of changing environment• Talking about Change• Not really transforming
  5. 5. Business Analyst Symptoms• Being brought in late• Not being heard• Picking up the pieces “I just don’t feel that I’m having the impact that I could be, or should be”
  6. 6. The 7 Mistakes1. Not realising that a BA is an Internal Consultant2. Focusing too much or too little on people3. Not having the right strategic and commercial skills4. Not using the right project management and process skills at the right time5. Not focusing on your core responsibilities6. Not knowing where you are going7. Not using your ‘secret essence’
  7. 7. #1 Not realising you are an internal consultant A CONSULTANT (from Latin: consultare "to discuss") is a professional who provides professional or expert advice in a particular area. They are usually an expert or aprofessional in a specific field and have a wide knowledge of the subject matter.
  8. 8. #2 Focusing too much or too little on people
  9. 9. #3 Not having the right strategic and commercial skills
  10. 10. #4 Not using the right project management and process skills at the right time
  11. 11. #5 Not focusing on your core responsibilities
  12. 12. #6 Not knowing where you are going“`Would you tell me, please, which way I ought to gofrom here?’`That depends a good deal on where you want to getto,’ said the Cat.`I don’t much care where–’ said Alice.`Then it doesn’t matter which way you go,’ said theCat. `– so long as I get somewhere,’Alice added as an explanation. `Oh, you’re sure to dothat,’ said the Cat, `if you only walk long enough.’ “Alice in Wonderland, Lewis Carroll
  13. 13. #7 Not using your secret essenceIt’s a tragedy that in attempting to fit in with the corporate machine and thebigger system, most ICSAs quickly lose the very spark, creativity, energy and passion that they were recruited for in the first place. All of us know someone who seems to have given up trying.
  14. 14. Prescription• Learn and use practical theory• Build your network and reputation• Become an Internal Consultant
  15. 15. Learn and Use Practical Theory• Robert Cialdini’s work on Influence• Neuro-Linguistic Programming• Systems Thinking (a huge topic!)
  16. 16. Build Your Network and Reputation• Formal• Informal• Virtual• Write• Speak• Commentate
  17. 17. Become an Internal Consultant• Understand the different types of Consultant• Develop your ‘Consulting’ Process & Competencies• Behave like a Professional
  18. 18. Types of Consultant• Expert• Facilitating Partner• Pair of Hands• Doctor• Change Agent (Catalyst)• Process Consultant• Performance Consultant from Block, Peter. ‘Flawless Consulting’• Trusted Advisor and Barnes, B. Kim; Scott, Beverly ‘Consulting on the Inside’• Change Leader
  19. 19. A Consulting Process Client Close ClarifyContinue Create Change Mike Cope’s “7 Cs”
  20. 20. A Consulting Process Entry Evaluation Contract Analysis &Implementation Diagnosis Planning for Action Institute of Consulting
  21. 21. Consulting Competencies• Collaborates with Others• Establishes Credibility• Takes Initiative• Maintains Detachment• Markets the Value of Area of Expertise• Demonstrates Organizational Savvy• Acts Resourcefully• Understands the business Barnes, B. Kim; Scott, Beverly ‘Consulting on the Inside’
  22. 22. Behave like a Professional• Keep your Promises• Be Ruthlessly Compassionate• Get Professional Supervision
  23. 23. Suggested (Free!) Actions• Read “The 7 Mistakes that Internal Consultants, Supervisors and Advisors Make – and how to avoid them” (free download at• Book a one-to-one strategy call using the yellow button at• Join the Great Insiders LinkedIn group to broaden your network of other ‘in house’ BAs etc.• Join other groups on LinkedIn too – such as the IIBA, Unicom DevOps group…. And take part. Ask questions, give advice – learn and be seen to be the professional BA that you are!• Make use of informal networking opportunities in your own organisation and your local area
  24. 24. In Summary• Organisations talk ‘Change’ but rarely walk it• BAs could have a much greater impact by: – Avoiding the 7 Mistakes – Learning and using key practical theory – Building their network and reputation• It makes sense to think and act like an Internal Consultant, to increase your impact
  25. 25. Book list:• storeContact me:• Twitter: @emmalangman @progpart @greatinsiders• Facebook:• LinkedIn:• Email:• FREE Strategy Call: Book at• Great Insiders Briefing: