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bawi2013-article _outocomes_part 1_final


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Business Analysis Trends from BAWI 2013

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bawi2013-article _outocomes_part 1_final

  1. 1. Business Analysis Trend – From BAWI 2013 – Business Analysis Workshop Italy 2013 – October 2013 – Part 1 (Next Part 2) Helping Business Do Business Better - From Practioner To Practioner (Prassede Colombo, IIBA Italy Chapter President, CEO PMProgetti ) BAWI is the annual exclusive workshop in Italy dedicated to professionals and managers in organizations that deal with Business Analysis. BAWI 2013 allowed us to evaluate the results of the Business Analysis applications and how the organizations are applying it and develop skills to define the right solutions at the right time. In brief, we have understood the evolution of the Business Analyst Role to support business value and change. During the presentations, discussions and the round table the organizations and the participants have acquired the awareness of the existing competencies, the needed hard and soft skills to better perform Business Analysis in a Professional way. In this article I would like to share with the reader the outcomes and the most significant Case Studies presented during the conference. The article will be divided in two parts. The First Part will introduce the main topic: Business Analysis Competencies for Innovation and Change through the IIBA Vision and Telecom Italia practices. We will respond to the question: How the Business Analysis help organizations to respond to changes? The Second Part (next article) will report how companies are applying Business Analysis to support their core business functions and their organizational assets to deliver value to the customers. We will also consider the main required soft skill to be “the liaison” among stakeholders and to get stakeholders buy in, engage and manage the emotional side for the reaction to change. Main Outcomes of the BAWI 2013 workshop “Business Analysis supplies the indispensable skills and capabilities to all organizations to innovate and implement the necessary changes for creating value and succeed in the current international context.” During the workshop we answered to some Key questions. Why Business Analysis? Organizations needs BA to: • Deliver Value to Organization Helping to produce the right solution, doing the right work (and not doing well the wrong work) - How can we provide the best solution? Understanding actual needs and business value to bias the most effective solution for the organization - What is the business value? BA Competencies are key to understand business problems, identify opportunities and stakeholders in the context of the requirements • Respond to change Thinking different, transform organization, manage change, understand the customer needs and deliver before they ask - How can we do business differently? How can business needs be transformed in delivered solutions?
  2. 2. BA Competencies are key to recommend solutions that enable the organization to achieve its goals. Key Note Speaker – “The Future of the Business Analyst: from Competencies to Value for the Organization” - Michele Maritato, Global Director of IIBA, VP Education of IIBA Italy Chapter, VP Organization PMI-NIC, Partner PMProgetti “We are living in a fast changing world, where velocity and adaptability represent the highest value of an organization, and technologies are the engine of this change. Our reality is global, it spreads outside the classical borders, communication channels increase, we must learn how to interact with different cultures, in different languages. As Business Analysts we are called to embrace this fast change, the value of globalism, and to make it sustainable for the future generations”. How is the role of Business Analyst changing in this scenario? What competencies are Business Analysts demanded to have in the future? How is the Business Analysis discipline influencing the organization? What is the role of the Business Analysis for driving the change? Today changes are very rapid, happen globally, involving different countries and cultures and must be sustainable. So the organizations need to understand the reality around them, to define in which direction they must change, and how. Business Analysis is the practice of enabling change in an organizational context by defining needs and recommending solutions that deliver value to stakeholders (BABOK Guide V 3.0). In this new context, the challenges for the “new” Business Analysis professionals are to: Understand the REALITY around the organizations Define the CHANGE PROCESS LEAD and DOMINATE the change process The Business Analyst understands business problems and opportunities in the business context and recommends solutions that enable the organization to achieve its goals. He works as a liaison among stakeholder to define requirements for changes. (BABOK Guide V 2.0) The new professionals are requested to develop skills in Business Analysis (to understand the needs), Project Management (to dominate the change process) and Leadership (to influence the change). These tree disciplines are interconnected, and it is very easy to find areas that overlap among them. A business analyst is any person who performs business activities, no matter what is his organizational role. BA
  3. 3. can be positioned at different levels of the organization, supporting strategy definition, alignment and information at Enterprise level; defining, delivering and supporting change at Function level; supporting projects or operations (See Figure). IIBA® Business Analysis Competency Model (V3.0) help the organization to assess the performance competencies using a matrix that considers 3 Role categories: Generalist, Specialist and Hibrid and 3 Focus context within the Organization: Project/Process/Service Continuous Improvement; Department/Business Function Transformation; Enterprise. This model can be used to define the BA roles in an organization. What do the Business stakeholders say about Business Analysis? .«… selling is now about business process improvement….….. 70% of the current IT sales force will not be able to make the transition» - Tiffani Bova - Worldwide Sales Strategy – Gartner «More than 50% of the causes of failure of ICT projects is attributable to a lack of Business Analysis activities» - Standish Group “The companies that succeed are those most open to gather input coming from the outside and understand critical changes in the market, solving the challenges and discovering emerging opportunities. The customer is becoming a kind of real business consultant. The information obtained from customers become useful for the development of new products, but also for the determination of their price and for the planning of social and environmental policies …” ( “The cloud has enabled us to optimize the costs of hardware and software and to allocate resources to innovative solutions, with the result of a streamlining of our processes and simplify the daily work. ……. we introduced new lines for Morocco and Tunisia: two realities that we do not do not know. So, our effort has been to understand this type and to do this, we need to get more resources and in this sense the cloud can give us a hand” (Paolo Beatini, CIO “Grandi Navi Veloci) Today organizations are using Business Analysis to change while staying in sync with the external environment. Often the organizations are not aware that the BA exists as a profession, with a well defined approach, though they need and they are looking for the Business Analysis competencies to transform them and react to the change. Often they have Business Analysts but they don't know how to develop the BA culture. Internationally we are seeing the growth of the BA competencies and responsibilities and the creation of BA Centers of Excellence in the organizations. “The Role of the Project Business Manager in the Cloud evolution” - Filippo Dall’Olio, Mirella Marcocci, Project Business Managers, PMO Telecom Italia “The cloud revolution is changing business models and roles. Telecom Italia experience to integrate project management and business analysis competencies and methodology to sustain the new models and the required change to achieve the business value.” Today is the era of the digital industry in which: “Cloud, social collaboration, mobile connectivity and Internet of things are the pillars of the revolution. Every company is a technological company. Every budget becomes an ICT budget. The traditional strategy for the competition is changed: the strategy channel, the sales force and the ecosystem of partners have now different business systems. Traditional Value Chain is changing. Companies, that will implement the new strategy for
  4. 4. the first, will be able to conquer the leadership and to remove competitors”. - Peter Sondergaard – Vice President of Gartner and Global Head of Research In response to market needs it has been noticed that the Cloud Computing paradigm is transforming the concept of IT infrastructure: no longer just a cost center for companies but a service support to the business. In Italy, the most authoritative observers (Netconsulting-Assinform, Polytechnic, IDC Cloud Observatory) estimate that the public cloud market for 2013 will be around 250 million with estimated growth of 23% per year. The cloud is transforming the entire corporate organizations which must adapt to new models, with a redefinition of internal processes and procedures of data processing management. Organizations need a new management, prepared and able to seize the potentials and to adapt the operating mode of their business to the cloud. So organizations need to rapidly understand their Customers/Business needs, to find the right solution and then design and implement it. To do that, Business Analysis and Project Management skills are the answer. Business Analysts (BA) are responsible for: the analysis of the problems and the identification of the optimal solution within the business case; the identification of business, stakeholder and solution requirements, ensuring that the solution will be built in accordance with the desired business value; the validation of the deployed solution, monitoring it in field, guaranteeing the effectiveness of the solution for the business. In a project a BA reports to the Project Manager who is accountable for: the delivery of the results of the project initiating, planning, executing, monitoring, controlling, and closing the project the coordination of project team effort for the implementation and the release of the solution to the customer, on-time and on-budget the team management, monitoring and risk mitigation, communication with stakeholders Telecom Italia understood the importance of BA & PM competencies within the company, in order to be able both to understand actual customer needs, and to propose solutions that allow them to add business value, competitive advantages, reducing cost using better resources, and to better manage the implementation of the solution guaranteeing the alignment to the business goals. Four years ago, through a Change Management Program, Telecom Italia decided to develop BA competencies for their Project Management Professional (PMP). Then they adopted the BABOK Guide and they accelerate on the CBAP Certification in order to increase BA skills and
  5. 5. knowledge. It was introduced the role of “ Project Business Manager (PBM)”: BA&PM all in one person (No - One BA and One PM) – The “Hibrid Category: BA/PM “of the IIBA® Business Analysis Competency Model (V3.0). This is the Telecom Italia's Model: The Business Analysis efforts are maximum at the start up to elicit the Business Needs, perform GAP analysis, define Solutions, elaborate Business Cases. Telecom Professionals work with Customers to find the right solution and sign contracts. Then when the Project Charter is issued and the project begins, the same BA Professional becomes the Project Manager. He manages the project and coordinates the team to implement the solution. His effort for Project Management is maximum for planning, executing, monitoring the project. During the execution BA competencies helps to guarantee the alignment of the designed and deployed solution to the requirements, supporting scope, change, quality, risk, time, cost and communication management. At the end of the project the duty of the project manager is terminated, the BA validates the solution, monitor it, and measure the results in field against the KPI of the initial Business Case. If necessary he will ultimately identify possible corrective actions. In Telecom Italia the new BA/PM professional figures are the best resources to handle the most complex projects. They are engaged in situations of great complexity and for key customers. They are using an integrated approach for Project Management, Business Analysis and Financial Analysis. Along the way, Telecom Italia identified the best resources and invested on their growth. The new professionals have participated to international training, developing soft skill and hard skills and getting recognized qualifications and certifications as PMP, CBAP, Cloud Academy. They are increasing the chances of success and the value created for the company through the customers satisfaction and new contracts. Now the Project Business Managers are recognized by the company and by the market as key resources since they are able to drive and sustain the change by creating experiences that transform people, systems and organizations. First Round Table - Outcomes During the First Round Table we discussed with Key Business Stakeholders and we found out that organizations in order to respond to the change are looking for BA competencies, even if both Business Analysis discipline and Business Analyst role are not always known. Anyway they are working to improve their capabilities to understand the market, problems, opportunities and identify the actual business needs. All the organizations need to start from people, investing in their competencies and skills through the training, coaching; to define roles and responsibilities, BA processes methodology, integrating BA in the organization procedures, quality and/or in the
  6. 6. Project Management processes. We have discovered that: organizations that are mature in Project Management have more awareness of the relevance of the BA for the success; organizations need Business Analyst in the Core Functions of their Business. Enel Energia, is already aware of the relevance of the BA competencies and for this reason has started a training program for selected employee from Business functions and from IC Tin order to improve their performance on Business Analysis and Requirement Analysis, making reference to the International practices of the BABOK Guide and promoting the CBAP certification. Reply Consulting believes that the competencies of business analysis are fundamental to give value to the customers and has developed a methodology to evaluate needs and perform analysis for linking the strategic objectives to an appropriate set of KPI’s in order to better support Management in Decision Making. i-Fiber (Member of Unicredit) needs to perform enterprise analysis to define the solutions and the business case to sustain the portfolio management. They introduced project management and portfolio management and they have realized that there was something missing: the phase of the definition of the real business need, the assessment of the capability gaps, the definition of the solution approach and scope, the elaboration of the business case. During the workshop they have understood that this is “the Enterprise Analysis” (BABOK Guide) and that it should be integrated in their portfolio and project management methodology. They also need to engage the Business Stakeholders. Business Analysis, Business Analyst as liaison among stakeholder are what they are looking for. NIS has already launched BA training and the CBAP Certification for the consultants because the Professionalism is considered the Key Driver for the Business Development. It allows to satisfy customers and get more opportunities, to talk the language of the clients, understanding better their business needs, finding the best solution for them. In Free University of Bozen-Bolzano, they are doing research on complexity of projects, to find ways increasing the chances of project success, and understanding the skills, techniques and tasks provided by Business Analysis body of knowledge towards that goal. The current uncertain, fast changing, volatile market place requires change driven approaches in order to deal with complexity and chaos. The traditional planning methodologies often fall short in such a situation when they don’t keep up with the pace of the evolving customers' needs, and changes in business requirements. PMI-NIC and IIBA Italy Chapter in the last three years, have already shared the experiences on the relationship between the Project Manager and Business Analyst, talking about "PM and BAThe dynamic duo" and showing how the collaboration between PM and BA is fundamental for the success of the projects. IIIBA Italy Chapter explained the BABOK Guide to the PM and BA Communities, showing synergy, overlap and how BABOK Guide and PMBOK Guide may be mutually complementary. A collaboration is started and next year we are launching a joint project on this topic. In the Next Article - Part II - “How to get Quality Management System Objective Applying BA Methodologies!” - Alessandro Rogora – Gruppo Reti Share how Gruppo Reti is applying the BA methodologies to improve quality system efficacy (meeting customers’ business needs) and efficiency (focusing on activities that guarantee value for Customer and Organization) to get business objectives
  7. 7. “Business Analysis in Insurance – the Antifraud Unit” - Sergio Besana – Insurance, Luigi Pantarotto – SAS Italy Understanding the business challenge of frauds for the insurance business, the antifraud business unit and the importance of Business Analysis in such context: project vs process BA initiatives and business solutions investment justification via a sample business case. “How to Find the Appropriate Set of KPI’s to Support Management in Decision Making:An Integrated Approach” - Marco Cossutta – Reply Consulting “Lessons learned from Reply’s experience in assessing and evolving Management Information System. Using Enterprise Analisys techniques to align Strategy with Performance Management. “Business Analysis and Tree Climbing: the Connection” - Oludayo Awe – President of IIBA® Nigeria Chapter Managing stakeholders in a complex and unstable environment. Share practical survival skills for business analysts in a complex environment to survey and get a solution. “Business Analyst, Project Manager and Emotional Buy-in” - Fabrizio Bolle – GE Global Growth & Operations How BA and PM can properly perform business analysis and manage a project bearing in mind the change it will bring to the people , to leverage the emotional side of human nature, applying practical approaches and models. Sources PART I BABOK Guide V 2.0 Welcome – Introduction to BAWI 2013 – Prassede Colombo, President of the IIBA® Italy Chapter, Partner PMProgetti “The Future of the Business Analyst: from Competencies to Value for the Organization” - Michele Maritato, Global Director of IIBA®, VP Education of IIBA® Italy Chapter, VP Organization PMI-NIC®, Partner PMProgetti “The Role of the Project Business Manager in the Cloud evolution” - Filippo Dall’Olio, Mirella Marcocci – Project Business Manager, PMO Telecom Italia See BAWI 2013 Presentations (in English)