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04 ce analytics_innovation_awardchapteritaly

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Team Customer Elicitation Analytics® - Innovation Cahllenge 2012 - 2013 IIBA Italy Chapter
Validation framework

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04 ce analytics_innovation_awardchapteritaly

  1. 1. Customer Elicitation Analytics (CEA) ® Procurro Solutions Rainer Solutions Consulting Speaker: DI Mag Jörg Rainer, MBA Milano 2013, June 18th 1
  2. 2. Objectives/Agenda Part 1 • Team • Idea/Use Cases Part 2 • Details • Business Case • Challenges • How to fund the development • Next steps 2
  3. 3. Credentials • PMP (PMI) • CPRE (IREB) • CSM (Scrum Alliance) • CBAP (hopefully soon) 4 Education • MBA, SAP Business School Vienna • MSc, Information Technology, TU Wien • Mathematics Uni Innsbruck Job Experience • Sr. Director of Engineering, KOFAX, responsible for all projects in Europe Software &Hardware • Business Analyst , Systems Architekt, Project Manager und Software Developer • Trainer (School, WIFI Wien, Webster University) Rainer Solutions Consulting Consulting, Training • Project Management • Business Analysis • SW Development Processes Software Projects
  4. 4. Project Initiation 5 • December 2012: Innovation workshop with our implementation partners – Focus on mobile apps – B2B, B2C? – B2C: How to survive in this market? • Interviews with app developers • The idea came up …
  5. 5. Idea – Traditional Process 6 Mobile App Development Idea, Project Initiation Many iterations fail
  6. 6. Idea – Process using CEA 7 Mobile App Development Idea, Project Initiation Less iterations success Customer Elicitation Analytics ®
  7. 7. Use Cases 8 • Developer builds Prototype – UI – Elicitation breakpoint handling – Traceability to requirements • CEA helps to find test users • Test Users play – Elicitation breakpoints provide automatically information – Feedback • CEA generates reports • Product owner can decide
  8. 8. CEA Customer Elicitation Analytics 9 TestUserManagent
  9. 9. Framework 10 • Is independent of concrete measures • Can easily be – Expanded – Adopted
  10. 10. Possible Measures 11
  11. 11. Business Results 12
  12. 12. Challenges 13 • Privacy Protection – In Android users have to agree to what data will be collected • Property of the idea – File a patent • Funding of the development
  13. 13. Funding 14 • Innovation funding provided by – FP7/FP8 (EU) – FFG (Austria) – ZIT (Vienna) • 50% of development costs can be funded, if project is approved and company is a SME- startup
  14. 14. Next Steps 15 • Partner with University (TU Vienna, …) • Find international partners (maybe YOU) • Apply for funding • Found a startup-SME for project realisation • We already have development partners in India and Croatia • Focus on ANDROID
  15. 15. current figures (3/2013) about the market 16 0 100000 200000 300000 400000 500000 600000 700000 800000 900000 Android iOS Windows Blackberry # of Apps
  16. 16. Why do we apply? 17 • Elicitation is – Understanding – Documenting – Verifying – Validating – Delivering •CEA provides all of it!

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