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The value of Business Analysis - Professionals for the Enterprise - Keynotes Speaker - Michele Maritato

Innovation, Intenet of Things, Velocity, Big Data, How to grow and take the challenges and opportunities.
Business Analysis for the Business Value
Understand Customers needs, create Market needs

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The value of Business Analysis - Professionals for the Enterprise - Keynotes Speaker - Michele Maritato

  1. 1. The value of Business Analysis Professionals for the Enterprise Michele Maritato Director IIBA® Enterprise Hotel, Corso Sempione, 91-93, Milano © International Institute of Business Analysis
  2. 2. What is Business Analysis Business Analysis is the practice of enabling change in an organization by understanding the context by defining needs and recommending solutions that deliver value to stakeholders 2
  3. 3. IIBA®: International Institute of Business Analysis® IIBA® Core Purpose: “to unite a community of professionals to create better business outcomes” + 28.000 members +200 Corporate members 110 Chapters 265 REP Companies +5.000 CBAP® and CCBA® Italy (62 cert.): - 8° ww, 2° Europe 3 IIBA® Values: Innovation: we foster creativity and adaptability, to consistently explore new ways of delivering value Empowerment: we encourage critical thinking, autonomy and challenging assumptions to enhance personal and professional growth Thought-Leadership: as a team we provide a credible and trusted forum dedicated to promoting awareness of business analysis, inspiring passion for it, and encouraging innovation in its practice Collaboration: we are a community of business professionals providing both global and local perspectives. We share ideas and work together to meet our objectives Recognition: we believe in recognizing the involvement of our advocates, volunteers, chapters and employees. We support, encourage and celebrate their contributions Honesty and Integrity: we value open, honest, ethical and trustworthy behavior
  4. 4. 4 At BAWI 2013…
  5. 5. The Internet of Things Source: www.youtube.com/watch?v=bB5EnIIKo4I – 30/09/2013 People Processes Data Things 5 1.6 5.0
  6. 6. The Future is now… 6
  7. 7. This will lead to… 7 2013: +11 bn of connected objects 2020: +50 bn of connected objects Until 1900, human knowledge doubled approximately every century. The Internet of things will lead to the doubling of knowledge every 12 hours
  8. 8. Endless possibilities… according to CISCO… Source: www.youtube.com/watch?v=M578lU2TGeI 8
  9. 9. Let’s talk about Big Data… Source: The Global Information Technology Report 2014, 2014 World Economic Forum 9
  10. 10. Wide use of data for “new services” Using Telematics Data Time and Location Data The Value of Social Network Data Smart Grid 10
  11. 11. Integration Big Data can unlock value by making information transparent 11 Suppliers Enterprise Customers Process experts
  12. 12. Predicting the Present Decision Making Source: http://www.youtube.com/watch?v=-IX70l0NRl8 Some companies collect and analyze big data to conduct controlled experiments to make better management decisions In effect, big data opens the door to a Bayesian approach to strategy where we no longer try to be “right” based on controlled research and small samples, but rather become less wrong over time as real world information floods in 12
  13. 13. Nathaniel "Nate" Silver Nate Silver began to publish analyses and predictions related to the 2008 USA presidential election. In March 2008 Silver established his own website, FiveThirtyEight.com The accuracy of his November 2008 presidential election predictions - he correctly predicted the winner of 49 of the 50 states - won Silver further attention and commendation. The only state he missed was Indiana, which went for Obama by 1 percentage point. He correctly predicted the winner of all 35 USA Senate races that year In April 2009, he was named one of The World's 100 Most Influential People by Time In the 2012 USA presidential election between Obama and Romney, he correctly predicted the winner of all 50 states and the District of Columbia. That same year, Silver's predictions of USA Senate races were correct in 31 of 33 states 13
  14. 14. Improve customer segmentation Big Data allows ever-narrower segmentation of customers and much more precisely tailored products or services 14 Long Tail Business Model
  15. 15. Lack of competencies (in the US market) Source: The Global Information Technology Report 2014, 2014 World Economic Forum Deep analytical talent: people with technical skills in statistics and machine learning, who are capable of analyzing large volumes of data to derive business insights Data-savvy managers and analysts: capable of posing the right questions for analysis, interpreting and challenging the results, and making appropriate decisions 15 Supporting technology personnel: develop, implement, and maintain the HW and SW tools needed to make use of big data
  16. 16. Sustainability Public interest Critical understanding of the benefits and harms for the stakeholders that may be affected by the artifacts once placed into use Principles of safety, health, democracy, empowerment, and emancipation for all, particularly for the public, should predominate in choices of features and capabilities that an artifact should or should not have Privacy Digital traces and the identity challenges New human rights such as digital self determination From Privacy by Consent to Privacy by Contract Data quality and security Reliable information infrastructures for safety and social stability 16
  17. 17. The world wide readiness Source: The Global Information Technology Report 2014, 2014 World Economic Forum Italy occupies the 58° place out of 144 countries and ranked with a Network Readiness Index Great Britain is 9°, Germany 12°, France 25°; without counting the Scandinavian countries, firmly at the top; also Portugal (33°) and Spain (34°) do better than our country 17
  18. 18. Thanks! Michele Maritato michele.maritato@iiba.org © International Institute of Business Analysis 18

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