Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Starbucks
Submitted by-
Angelina Naorem
12LLB008
Corporate social
responsibility
Introduction
• Starbucks Corporation - an American global
coffee company based in Seattle, Washington.
• Largest coffee-ho...
Mission Statement
• “To inspire and nurture the human spirit – one person,
one cup and one neighbourhood at a time.”
• Thi...
Starbucks staff are called ‘partners’
Partners enjoy excellent benefits and share in our financial
success through our sig...
Corporate Social Responsibility
• Ethical sourcing: “To develop strong, long-term
relationships with farmers to ensure tha...
• Community Involvement: “We believe in being
involved in the communities we are part of-
bringing people together, inspir...
• Partners: While Starbucks workers also have
more specific titles, including barista and shift
supervisor, the Starbucks ...
Fair Trade
• In 2000, the company introduced a line of fair
trade products.
• According to Starbucks, they purchased 2,180...
Organizational Culture
• “We strive to create a culture that values and respect
diversity and inclusion.”
• “We expect to ...
However……..
• Tax avoidance has caused some bad publicity
and undermined Starbucks CSR.
Upcoming SlideShare
Loading in …5
×

Starbucks corporate social responsibity

6,419 views

Published on

  • Be the first to comment

Starbucks corporate social responsibity

  1. 1. Starbucks Submitted by- Angelina Naorem 12LLB008 Corporate social responsibility
  2. 2. Introduction • Starbucks Corporation - an American global coffee company based in Seattle, Washington. • Largest coffee-house company in the world with 20,891 stores in 62 countries. • President and CEO - Howard Schultz. • Places high value on ethical behaviour and company-wide diversity.
  3. 3. Mission Statement • “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.” • This is done through their commitment to the following principles: 1) Coffee 2) Partners 3) Customers 4) Stores 5) Neighbourhoods 6) Shareholders (Starbucks Mission, 2012)
  4. 4. Starbucks staff are called ‘partners’ Partners enjoy excellent benefits and share in our financial success through our signature programs that we proudly offer to part-time and full-time partners, including: • Comprehensive health coverage (medical, dental and vision). • A stock equity reward program – in fact, Starbucks continues to be one of the only retailers to offer a stock program that includes part-time retail hourly partners. • Partners are offered education benefits, tuition assistance and free coffee, paid vacation, and more.
  5. 5. Corporate Social Responsibility • Ethical sourcing: “To develop strong, long-term relationships with farmers to ensure that we buy the high-quality coffee our customers expect. By 2015, our coffee will be grown using ethical trading and responsible growing practices.” • Environmental Stewardship: “By 2015, 100% of our cups will be reusable or recyclable and reduce our environmental footprint through energy and water conservation, recycling and green conservation.”
  6. 6. • Community Involvement: “We believe in being involved in the communities we are part of- bringing people together, inspiring change and making a difference in peoples’ lives.” • By 2015, we plan to contribute one million volunteers hours each year to our communities.
  7. 7. • Partners: While Starbucks workers also have more specific titles, including barista and shift supervisor, the Starbucks corporation has long referred to their workers as "partners." This term is intended to make clear how integral Starbucks employees are to the company's success. • Responsibility: Starbucks aims to work ethically with all of its suppliers, offering the providers of their fine Arabica coffees fair value for the beans they work so hard to grow. The company also practices environmental friendliness, choosing eco-friendly options whenever possible.
  8. 8. Fair Trade • In 2000, the company introduced a line of fair trade products. • According to Starbucks, they purchased 2,180 metric tons (4.8 million pounds) of Certified Fair Trade coffee in fiscal year 2004. • They have become the largest buyer of Certified Fair Trade coffee in North America (10% of the global market). • All espresso roast sold in the UK and Ireland is Fairtrade.
  9. 9. Organizational Culture • “We strive to create a culture that values and respect diversity and inclusion.” • “We expect to be a leader in diversity and inclusion, from our partners in the field to our senior leadership teams.” • “We expect that all leaders within Starbucks practice a behaviour that demonstrates inclusion.” • “The goals of the Diversity and Inclusion team include building a diverse workforce, increasing cultural competencies, shaping a culture of inclusion and developing a diverse network of suppliers.”
  10. 10. However…….. • Tax avoidance has caused some bad publicity and undermined Starbucks CSR.

×