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Ignite! The Silk Experience

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3rd Ignite! in Lisboa Portugal:
The Silk Experience
17th December 2009

Published in: Business, Technology
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Ignite! The Silk Experience

  1. 1. The Silk<br />eXperience<br />
  2. 2.
  3. 3. #1 Somoschatos<br />Não é o que NÃO sabemos…é o que pensamos saber<br />
  4. 4. The _ _ _ _<br />vision<br />
  5. 5. “driving the porcelain bus”<br />
  6. 6. E<br />#2 xperience conomy<br />
  7. 7. E<br />#2 xperienceconomy<br />workis THEATRE &<br />businessthe STAGE<br />
  8. 8. dúvidas?<br />new start-up<br />
  9. 9. #3 strategy<br />
  10. 10. irrelevance<br />
  11. 11. #4 marketing<br /> sucks!<br />5 Ps Ls<br />location, location, location, location & location<br />
  12. 12.
  13. 13. #5 want need<br />customers<br />
  14. 14.
  15. 15. #6 orgânico<br />
  16. 16. #7 long tail<br />
  17. 17. Vendas<br /> 20%<br />* remover os pontos baixos<br />
  18. 18. #8 we change<br />arriscar<br />experimentar<br />falhar<br />descobrir<br />exibir<br />
  19. 19. obrigado<br />nunomachadolopes.com<br />
  20. 20. Image Credits<br />Calendar: istock photos<br />Man with big mouth: istock photos<br />Kid crying: istock photos<br />Driving Porcelain Bus: http://flickr.com/photos/tamelyn<br />Theatre Lights: istock photos<br />Glamorous couple: istock photos<br />Strategy & Blue Ocean: istock photos<br />Silk photos: Tiago Silva Dias<br />All About You: http://angellightlink.com.au/<br />Help Wanted & Customers Tied: unknown<br />Why? istock photos<br />80/20: http://jeffwongdesign.tumblr.com/<br />Groovy hero: unknown<br />Crowd: istock photos<br />Icons: fasticon<br />

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