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Staples and Immediate Future - 25th of October - Social Media Marketing 2012

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Staples and Immediate Future - 25th of October - Social Media Marketing 2012

  1. 1. How to meet the social media challenges
  2. 2. A high level view helps you ask the right questions
  3. 3. Audit the conversations and platforms Audit internal views and skills
  4. 4. Skills and capabilities Strongest channel Resource performance requirements Current metrics Levels of budget and benchmarks commitment
  5. 5. Change management & selling the concept Harnessing resource in a Business value; decentralized Making Social organization ROI-able!
  6. 6. 1: 300
  7. 7. Shouting out and asking questions
  8. 8. 3,253 followers 12,351 follower 8,011 followers
  9. 9. As an activity Laminating Enjoyment The smell Other Advice Furniture and home Design Chairs Health requirements Cost Other Types Enjoyment Usage Stationery Crafts Diving into the Cost Other detail
  10. 10. What specifics are Impressions they looking and ideas for? What are they saying?
  11. 11. Combining the data and company insight Drawing on the detailed proof points To address the challenges
  12. 12. 1 Pilots to validate Multi 2 year, phased approach 3 Tiered implementation
  13. 13. Intensive training framework Structure the programme and measurement Set out the policy and escalation
  14. 14. Cross Great Ideas functional comms forum
  15. 15. EU presence growth since Feb 2012: 9 x Facebook Profiles 5 x Twitter Profiles 7 x G+ profiles 6 x You Tube channels
  16. 16. Helping brands take a strategic view of where social media Top 5 most respected social can add value to their business media agency According to NMA & Econsultancy @katyhowell info@immediatefuture.co.uk 0845 408 2031

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