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Buses, socks and online Christmas shopping trends.


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Buses, socks and online Christmas shopping trends. 2010 Stats from the UK.

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Buses, socks and online Christmas shopping trends.

  1. 1. There are not many days left until Christmas. <br />
  2. 2. Some of us are prepared…. <br />(the gifts sector grew by a huge 76% in October, as compared to September*)<br />*IMRG Capgemini e-Retail Sales Index <br />
  3. 3. And the 33%* increase in the clothing sector during October was because we’ve been splashing out on Christmas clothes.<br />*IMRG Capgemini e-Retail Sales Index <br />Image by Loozrboy via Flickr<br />
  4. 4. But for those who weren’t quite so forward thinking…<br />
  5. 5. The internet has proved quite a help. <br />
  6. 6. 56.7%* use the internet to browse for Christmas presents. <br />.<br />And 74%¹ of consumers plan to buy some of their presents online.<br />*MoneyDasboard Survey ¹ Visa study <br />
  7. 7. Which goes some way towards explaining the £12.4bn revenue figures that the IRMG predicted for online Christmas presents spend this year. <br />(up 25% from 2009)<br />
  8. 8. So where is all this money coming from?<br />25-34s<br />35-44s<br />Lazy<br />85 percent planning to shop online<br />Rich<br />Plans to spend an average of £286.95<br />*Figures from YouGov survey, commissioned by Norton by Symantec <br />
  9. 9. On Mega Monday, spending was up 21% on the year before.<br />And at 1:15 pm, (the busiest minute), £831,000 was spent.<br />Figures from IMRG member Retail Decisions (ReD),<br />
  10. 10. But where are we doing all this internet shopping from? <br />Image via Flickr, by Dom Dada («?», Robert Stadler’s question mark installation in Paris)<br />
  11. 11. Tesco Direct has found that one in ten UK shoppers will be shopping for Christmas presents via mobile rather than using their computers this year….<br />And for 25 to 34 year olds, this figure is an enormous 29%*.<br />*Tamar research<br />
  12. 12. Almost 17%* will be buying them on the bus. <br />*Tesco Direct research<br />
  13. 13. And 46% are shopping during working hours, the cost of which (in lowered productivity levels) could hit £1.5 billion.<br />*based on Business Software Alliance statistics from<br />
  14. 14. P.S. But if you’re looking for socks, maybe stick with a computer? Mobile Interactive Group tried to buy socks via mobile from 57 of the leading retailers, but only had a 23% success rate. <br />
  15. 15. Merry Christmas and a very happy New Year<br />