Ifitt curriculum enter2014

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Ifitt curriculum enter2014

  1. 1. Agenda  Introduction    Mission Goal IFITT Knowledge Bank  IFITT e-Tourism Curriculum  IFITT e-Tourism Wikipedia  IFITT e-Tourism Digital Library   2 Conclusion & Outlook References ICT in Tourism © copyright IFITT
  2. 2. Introduction  IFITT – Int. Federation for IT and Travel & Tourism  World Leading e-Tourism Knowledge Hub  Mission  Enlarge global e-Tourism community and knowledge network  researchers/universities  practitioners/public/private organizations    Exploration and promotion of innovations in the e-Tourism domain Creation and dissemination of e-Tourism knowledge Social Corporate Responsibility  Enabling learning individuals to develop career opportunities in today’s multicultural and technology-driven working society  3 Stakeholder encompassing benefits (lecturers, students, managers) ICT in Tourism © copyright IFITT
  3. 3. Introduction  Goal  Generation and dissemination of knowledge on Tourism and Technology   Overview of ICT applications along tourism value chain   Insights into tourism domain as important application field of ICTS Knowledge on usage scenarios of modern ICTS in tourism domain The IFITT Digital Knowledge Bank supports this challenge around life-long learning by   IFITT e-Tourism Wikipedia  4 IFITT e-Tourism Curriculum IFITT e-Tourism Digital Library ICT in Tourism © copyright IFITT
  4. 4. IFITT e-Tourism Curriculum  Comprehensive base of unique lecturing material  > 800 Power Point slides (reference-based)  Scripts and reference lists for further readings  Up-to date case studies  Open Resource www.ifitt.org/home/view/the_ifitt_eTourism_curriculum  Up-dated and extended according to technological developments  Major content areas  ICT and Tourism - Introduction  Basic ICT usage scenarios and technologies in the tourism domain  ICT Usage in Tourism – Overview and Case Studies  Interfaces, suppliers, intermediaries, destination management organisations  Trends and Technical Applications  Social media, Semantic web, Software Agents, Recommender Systems, Dynamic Packaging, Mobile, Online auctions, BI 8 ICT in Tourism © copyright IFITT
  5. 5. IFITT e-Tourism Curriculum 1. ICT and Tourism – Introduction      Types of tourism/tourism markets Information flows in tourism systems Definition and history of eTourism, facts & trends Reasons, advantages and implications of ICT use in tourism 2. ICT Usage in Tourism – Overview and Case Studies  2.1 Tourism stakeholders & interfaces     9 Electronic tourism Market Use of hard-/soft- & netware in tourism Tourism specific technologies (e.g. CRS, GDS, Switches, mobile technologies ICT in Tourism © copyright IFITT
  6. 6. IFITT e-Tourism Curriculum  2.2. Tourism Suppliers and e-Tourism Applications  2.2.1 Airline industry     2.2.2 Hospitality    Yield Management CRS/GDS Case studies: Lufthansa, Opodo.com CRS, PMS, GDS-Switches (THISCO) MS and distribution channels  Proprietary operated (GastroDat, Micros Fidelio)  DMS (feratel.com)  Platforms (nethotel.com, hrs.com)  Online travel agencies (Travelocity.com)  Switch companies (WizCom Switch) 2.2.3 Intermediaries    10 CRS/GDS (Amadeus & Start) Tour Operators (TUI.com, Thomascook.com, kuoni.com) Travel Agencies (eBookers.com, TravelTainment) ICT in Tourism © copyright IFITT
  7. 7. IFITT e-Tourism Curriculum  2.2. Tourism Suppliers and eTourism Applications (cont.)  2.2.4 Destination Organisations    2.2.5 Tourism Management    Destination Management Systems Case studies: ETS portal, Tiscover.com… Management Information Systems (MIS) and Decision Support Systems (DSS), e-CRM Case Studies: T-Mona/Manova, X-Queue… 3. E-tourism Trends & Technical Applications  3.0 Social Media & Web 2.0 in Tourism     11 Travel Blog Cycle Web 2.0 Revolution in tourism/trends & facts Web 2.0 induced challenges for DMOS Case studies: Trip Advisor.com… ICT in Tourism © copyright IFITT
  8. 8. IFITT e-Tourism Curriculum  3.1. Interoperability and Semantic Web      Heterogeneous info presentation in tourism Standardisation initiatives Ontology & semantic web Case studies: IFITT RMSIG (Reference Model Special Interest Group), Harmonise, Harmo-Net 3.2. Website Optimisation  Web-site evaluation        customer-based expert-based supplier-based performance-based Application tracking & search engine analysis/optimization Case studies: Swarovsky Cristal WebAward, Check Effect for search term efficiency 3.3. Intelligent software agents in tourism    Intelligent systems in tourism Smart Business networks Case studies: Heracles, agents for mining online sources 12 ICT in Tourism © copyright IFITT
  9. 9. IFITT e-Tourism Curriculum 3. E-tourism Trends & Technical Applications (cont.)  3.4 Mobile services in tourism        3.5 Recommender systems      13 M-tourism: m-pull/push technologies Context-based adaptation Usage rates & acceptance Building and instantiating mobile guides Case studies: www.innsbruck-mobile.at, www.dolomitiSuperski.mobi... Definition & classification Examples: Amazon.com, Trip Advisor.com, ActiveBuyersGuide.com Techniques  Collaborative filtering  Content-based filtering  Case-based reasoning Search interfaces & collaborative browsing Case studies: Trip@Advice, Virtual Adviser, NutKing.com… ICT in Tourism © copyright IFITT
  10. 10. IFITT e-Tourism Curriculum  3.6 Dynamic packaging in tourism     3.7 Online auctions in tourism      Opportunities of online auctions Price determinants A software agent by Tiscover for selling accommodation packages at eBay Case study: e-Bay (market size & structure, success rate, revenue forecast) 3.8 Complexity & network science in tourism      Components, requirements & mechanisms Architectures: agent-based network, multiple bundling strategies Case study: Flex package.com Tourism as a complex adaptive system Methods for CAS analysis Basics of network science Applications in tourism 3.9 Business Intelligence in tourism    14 Knowledge destination framework architecture Data Mining, OLAP & Data Warehousing BI-based Destination Management Information System (DMIS) ICT in Tourism © copyright IFITT
  11. 11. IFITT e-Tourism Curriculum  What is NEW by November 2013?  New open education resources in form of Power Point slides and scripts  Complexity & Network Science in Tourism (Prof. R. Baggio)  Social Media Marketing in Tourism (Prof. U. Gretzel)  Business Intelligence Applications at Tourism Destinations (Prof. M. Fuchs)  > 60 up-to date industry case studies  E-business applications for CRS/GDS, OTA, DMO, Airline, and Hotel industry   15 Social Media Mobile applications ICT in Tourism © copyright IFITT
  12. 12. IFITT e-Tourism Curriculum 16 ICT in Tourism © copyright IFITT
  13. 13. IFITT e-Tourism Curriculum 17 ICT in Tourism © copyright IFITT
  14. 14. IFITT e-Tourism Curriculum 18 ICT in Tourism © copyright IFITT
  15. 15. IFITT e-Tourism Wiki  Theme-specific Wikipedia on 40 core topics of e-Tourism  19 E-Tourism scholars deliver Wiki contributions in their field of expertise ICT in Tourism © copyright IFITT
  16. 16. IFITT e-Tourism Wiki  20 Wikis available ICT in Tourism © copyright IFITT
  17. 17. IFITT e-Tourism Wiki  Scholars who agreed to submit Wikis  Dr. D. Wan   Prof. Wöber K.         Standardization and Semantic Web in Tourism Adaptation of Ubiquitous Websites in Tourism Building Mobile Tourist Guides QR-Codes in Tourism Prof. Sigala, M.    21 Knowledge Management and Business Intelligence in Tourism Acceptance and Usage of Mobile Technologies in Tourism Prof. W. Höpken   Education and E-Learning in Tourism Augmentation Analysis of User Generated Content Online Reputation in Tourism Prof. M. Fuchs   Travel Planning Search Engines Prof. L. Cantoni   Management Information Systems in Tourism Dr. Zhen, X.   Smart Phone Applications and Travel Experiences ICTs induced Efficiency Gains in Tourism Gaining superior Competitiveness through ICTs in Tourism ICT supported Consumer Relationship Management in Tourism ICT in Tourism © copyright IFITT
  18. 18. IFITT e-Tourism Digital Library  Parameterized search mechanism at IFITT portal for abstracts and bibliographical data from research resources in field of e-tourism  ENTER proceedings Information and Communication Technologies in Tourism Springer: 2003-2013  22 Journal of Information Technology & Tourism Cognizant/Springer: 1998-2012 ICT in Tourism © copyright IFITT
  19. 19. IFITT e-Tourism Digital Library  Parameterized search mechanism at IFITT portal for abstracts and bibliographical data from research resources in field of e-tourism 23 ICT in Tourism © copyright IFITT
  20. 20. IFITT e-Tourism Digital Library 24 ICT in Tourism © copyright IFITT
  21. 21. Conclusion and Outlook IFITT Digital Knowledge Bank Continuous further development of  advanced open educational resources  Up-date of OER, like PPT slides (e.g. QRCodes, e-Cards, AI, etc.), scripts, industry case studies Web-based e-learning environment   Course modules (training needs  learning goals)    Interactive learning tools Certification Access on full papers (IFITT members)    ENTER Proceedings 1998-ongoing JITT Wikis and topical-hierarchies continuously extended by e-Tourism scholars all over the world 25 ICT in Tourism © copyright IFITT
  22. 22. …we hope that these improvements along with free IFITT services will be of great help to global e-Tourism community… Thank you! 26 ICT in Tourism © copyright IFITT
  23. 23. References  Buhalis, D. (2003). E-Tourism: Information Technology for strategic tourism management. Essex: Prentice Hall-Pearson.  Collins, C. & Buhalis, D. (2004). Enhancing SMTEs Business Performance through the Internet and Online Learning Platforms. In A. Frew, (Ed.), ENTER Information and Communication Technologies in Tourism, (pp. 580-591). New York: Springer. Fuchs, M., Höpken, W., Mirski, P., Ainedter, B. & Lembacher, A. (2006): e-Tourism Curricula Development in Tyrol - A Preliminary Report. In: 3rd China Tourism Forum, The Hong Kong Polytechnic University, Hong Kong: 37-49. Fuchs, M., Höpken, W., Mirski, P., Ainedter, B. & Lembacher, A. (2007): e-Tourism Curriculum Development - A Destination Management Organisation Perspective. In: Sigala, M., Mich, L. & Murphy, J. (eds.), Information and Communication Technologies in Tourism 2007, Springer, New York: 523-535 Grundy, S. (1987). Curriculum: Product or Praxis. Sussex, UK: Falmer. Habermas, J. (1978). Knowledge and Human Interests. London, Heinemann. Kyoo, Y.-Ch. (2000). Hotel Management Curriculum Reform based on Required Competencies of Hotel Employees and Career Success in the Hotel Industry. Tourism Management, 21, 473-487. Pechlaner, H. & Fuchs, M. (2002). Towards new skill requirements for destination organisations – an exploratory study. Tourism Analysis, 7(1): 43-53. Tribe, J. (2001). Research Paradigms and Tourism Curriculum. Journal of Travel Research, 39, 442-448. Werthner, H. & Klein, S. (1999). Information Technology and Tourism - A Challenging Relationship. Wien – New York: Springer. Young, R. (1989). A Critical Theory of Education. Hemel Hempstead, UK: Harvester, Wheatsheaf.          27 ICT in Tourism © copyright IFITT

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