Enter14 history space

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Enter14 history space

  1. 1. Mobile Audience in EU5 Crosses 240 Million Mark EU5 241,000 Germany 61,000 United Kingdom 49,500 Italy 48,000 241 Million France Spain 47,500 35,000 Total Mobile Audience (000)
  2. 2. Smartphone Penetration in EU5 at 57% Spain’s Mobile Audience Shows Highest Adoption of Smartphones 64% December 2012 was the first month all European countries crossed the 50% mark for smartphone penetration. 51% 53% 53% 57% EU5 Average 66%
  3. 3. A study of U.S. smartphone travel behaviors (2012) found that nearly 40 million consumers have accessed travel sites or apps from their smartphone, 37% of the smartphone population .
  4. 4. US and EU have seen growth in mobile app use exceed the growth in mobile browser use mobile users are spending 81% of their time on the mobile phone engaging with information delivered via apps coming to terms with the ‘app world’
  5. 5. Strengths Can present information in an optimal way Can deliver a cost benefit Can avoid the need to have as much large scale signage and forms of interpretation that can be obtrusive and a blot on the landscape around sensitive rural sites Can result in an enhanced, more immersive experience for the visitor Taps into the growth in mobile phone use, particularly amongst tourists. Portrays Northern Ireland as a modern forward thinking destination utlising technology to meet tourists at their point of need.
  6. 6. Weaknesses Bespoke mobile applications cannot be effectively reskinned to other platforms Information displayed in applications are often reliant on continually updated data -bases Traditional interpretive information may be preferred by some tourists. If the application is not user-friendly and dynamic in its content the visitor will reject it. Industry (ie. Tourism providers & stakeholders) fail to support the application.
  7. 7. Opportunities To provide location aware information Provide visitors with greater access to the intellectual and cultural resources available Engage visitors with interactive learning that promotes careful looking and critical thinking Value added experiences A need for remote tourist guidance and interpretive information which goes straight to the visitor Brings the possibility of reducing large scale signage and traditional forms of interpretation (cost and aesthetic savings). As the mobile phone is a very personal device there is a great opportunity to make the tourist feel even more welcome with personalised information. Leaving a lasting impression on the tourist, with something to talk about and encourage others to visit.
  8. 8. Threats May be difficult to provide a consistent experience across different browsers with the variety of handsets and personal devices on the market. Failing to anticipate mobile internet changes resulting in lack of future flexibility. Failure to market the application effectively may result in a lack of awareness and uptake Instability of local networks in rural or built up areas Unproven markets in Android, Windows and other mobile platforms
  9. 9. Mobile Application Design and Development Level of complexity COST Basic Functionality App Development Cost: This will include minimum levels of newly authored graphic/media design, no integration across other web platforms, standard controls and minimal project management. €8,000 (+/20%) Data-base driven App Development Cost: This will include single integration with web platform, design for architecture, security, and user experience. €35,000 (+/20%) Medium Enterprise App Development Cost: This will include sophisticated levels of design and branding to support customer facing interaction, security, and scalability aspects and a highly tuned user experience. This would include apps that involve in-app purchasing. €70,000 (+/20%) Complex Enterprise App Development Cost: This will include a highly tuned branding and user experience (include customer facing)
 custom integration (batch and real-time within the Enterprise)
 and an application management infrastructure. Examples of this would include Twitter and the BBC Weather app. €100,000 (and upwards) Highly sophisticated gaming apps are usually significantly more expensive to develop, involving up to 2,000 hours of development with multiple designers working at the same time. Costs upward of €160,000
  10. 10. ‘Don’t sell the destination. Sell the story’ – Give your visitors the chance to create a memory every step of the way. Make it your mission to collect local stories and share them with visitors - the fact and the folklore. Everyone must continue to focus on developing stories and telling tales particularly at visitor attractions. NITB ‘Destination NI – How Well do we Deliver?’ March 2010
  11. 11. Downhill Estate & Mussenden Temple Castlerock, County Londonderry, Northern Ireland
  12. 12. A ruined mansion, a crazy bishop and a library perched impossibly on a cliff!
  13. 13. Criteria for the App No Lists!
  14. 14. Criteria for the App No Maps!
  15. 15. Criteria for the App No Rambling Text!
  16. 16. Criteria for the App No Roaming Charges
  17. 17. What did we build? http://www.historyspace.eu/app/
  18. 18. Navigate the site • Using GPS and Augmented Reality • No Maps or pins • Look out for the portals and explore the site
  19. 19. Access Content • Using GPS and Accelerometer • Location and Gesture based content access • Can only access content if you are in the right place on site
  20. 20. Interact with the spaces • Using GPS and Accelerometer • Engage in the Myth and Narrative of the space • Serve drinks in the actual dining space • Catch philandering guests in the hallways • The landscape offers more content the more you explore
  21. 21. Interact with the spaces • Using GPS and Accelerometer • Storytelling without Guidebooks • Catch fish for the Bishop’s banquet • Race the clergy for a pay rise! • Learn about the myth, madness and character behind the space!
  22. 22. One Final Secret • Visiting all the spaces, completing all the tasks, and engaging in the narrative will lead to the final reveal that ends the story
  23. 23. Reaction to the App http://www.historyspace.eu/about-3/
  24. 24. ‘Don’t sell the destination. Sell the story’ – Give your visitors the chance to create a memory every step of the way. Make it your mission to collect local stories and share them with visitors - the fact and the folklore. Everyone must continue to focus on developing stories and telling tales particularly at visitor attractions. NITB ‘Destination NI – How Well do we Deliver?’ March 2010
  25. 25. www.historyspace.eu Helen Jackson h.jackson@ulster.ac.uk Adrian Hickey a.hickey@ulster.ac.uk

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