Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Multi channel digital distribution - jp virtanen


Published on

  • Be the first to comment

Multi channel digital distribution - jp virtanen

  1. 1. M ulti-C hannel D igital D istribution Click to edit Master subtitle style member of UR HO tv, partner in JP Virtanen, B oard Avaus C onsulting
  2. 2. 2010 FIFA World C up S tarts Today (UR HO webTV code 7195501 for all games)
  3. 3. Finnish Pay-TV penetration is only 30% 12 10 8 6 4 2 0 Norway Sweden Finland GDP per Capita (K EUR) 54,9 32,5 30,3 TV Households (MM) 2 4,5 2,3 Average TV Viewing per day (min) 154 166 177 The Pay TV penetration in Finland is low and provides for significant growth opportunities for URHOtv
  4. 4. Half of households have cable TV K Households (HH) 12 10 8 6 4 2 0 *An estimated 100 k HH does not have TV
  5. 5. Finnish pay-TV market is in turmoil Major changes during last 12 months 1. URHOtv entered into the market 2. Nelonen lauched Nelonen Sport Pro and closed down free channel Urheilukanava 3. Boxer acquired a majority stake in PlusTV 4. Sonera lauched its IPTV service Sonera KotiTV 5. URHOtv and Sonera into close partnership with URHO Total 6. Sanoma sold Welho to DNA 7. Canal+ sales and marketing to MTV3 8. Telenor Group acquired a 35 per cent stake in C More Entertainment
  6. 6. TV programs are distributed through internet in the future (IPTV and WebTV)
  7. 7. URHOtv target groups Over 1 million players Over 1,5 million (pros and amateurs) audience
  8. 8. Background of URHOtv § SM-liiga TV right is one of the most valuable TV rights in Finnish TV market § C More had to sell SM-liiga’s payTV rights when TV4 acquired C More in 2008 URHOtv is owned by Peter Ekelund who has long experience from pay-tv business and sport rights
  9. 9. First 12 months of URHOtv
  10. 10. URHOtv distribution E lisa, S onera, D NA, Welho C anal D igital P lusTV (mini-lcens e 8 hours/week) UR HO Total in TeliaS onera’s IP TV UR HO P lay
  11. 11. URHO TOTAL by Sonera All SM-Liiga games* All Veikkaus-liiga games YOU CHOOSE WHICH GAME TO WATCH! * E xcept S M -liiga finals and part of s emi- finals
  12. 12. Thank you! Click to edit Master subtitle style