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4 Real Estate Strategies


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Employee engagement and talent attraction and development are two of the three most important drivers of corporate real estate strategy, even ahead of cost-reduction. In this context, optimising human capital is becoming the overriding aim of occupiers’ property decisions.

Published in: Real Estate
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4 Real Estate Strategies

  2. 2. Buildings that offer an adaptable mix of spaces, price points and amenities compete best for occupiers. More willingness to share fit-out and design costs with landlords. Procurement & fit-out strategy FINANCE
  3. 3. Nearly 60% of occupiers would pay at least 10% more for a high-amenity service agreement. FINANCE
  4. 4. Need for hybrid spaces that can evolve with dynamic business requirements. 28% of companies use flexible space as a way of attracting and retaining talent. Flexible space FINANCE strategy
  5. 5. Companies expecting to use flexible space: Today 25% In 3 years 45% FINANCE
  6. 6. Like hotels and shopping centers, offices are featuring concierge-style services in order to provide tenants with a full range of amenities. User experience (UX) strategy FINANCE
  7. 7. Priority aims of UX programs: Improved collaboration Productivity gains Talent retention & attraction Sense of community 91% 82% 82% 73% 70%Wellness FINANCE
  8. 8. 1 in 3 companies have plans to hire a UX lead. 2 in 3 would pay a premium for a building in which the landlord had an enhanced UX offer. FINANCE
  9. 9. Tech strategy FINANCE Increasingly technology is viewed as the means of achieving people-centric ends.
  10. 10. of companies intend to raise their level of investment in real-estate technology in the next few years. 70% FINANCE
  11. 11. Though the current focus is on efficiency, real-estate tech is moving toward more people-related objectives, including predictive analytics through AI and machine learning. FINANCE
  12. 12. Current tech 1 2 Future tech Building sensors for occupancy management Energy controls Occupant navigation apps Connected external internet of things FINANCE
  13. 13. As strategies for skills, space and service are converging, it’s no longer just about what the CEO wants, but entails close collaboration between business support functions, particularly real estate, HR, tech and other stakeholders. FINANCE
  14. 14. Source: The CBRE 2019 EMEA Occupier Survey Visit .