This document discusses analytics data about visitors to real estate websites. It finds that the majority (58%) of visitors are female, most over age 45. The highest converting groups are females ages 18-34 interested in education/travel and used compact cars. Males ages 18-34 most often convert through interests in travel and auto accessories. The document then discusses strategies for realtors to better target millennial audiences online through search engine optimization, mobile-friendly websites, and demographic targeting on Google and Facebook. It aims to dispel myths about requirements for realtor online success.
3. #IDXDEV
Form Submit - Top 10 Google Affinity Groups
Real Estate/Residential Properties/Residential Properties (For Sale)
Real Estate/Residential Properties/Residential Properties (For Sale)/Houses (For Sale)/Preowned Houses (For Sale)
Travel/Hotels & Accommodations
Real Estate/Residential Properties
Travel/Trips by Destination/Trips to North America
Home & Garden/Home Furnishings
Home & Garden/Home Decor
Autos & Vehicles/Motor Vehicles/Motor Vehicles (Used)
Employment
Travel/Air Travel
6. #IDXDEV
Female Matters
• The bulk of those 58% of female visitors are:
• 60%..Over 45.
• While the highest converting (by contact submission) are:
• 18-34
• Into Education/Study Abroad Programs (in transition?)
• Into new and used compact vehicles.
• Queen Margaery’s entourage?
• The majority of all women identify as:
• Home Décor Enthusiasts.
• Movie Lovers
• News Junkies
• Shoppers / Shopaholics
9. #IDXDEV
Males
• Of the 42% that are Male..
• The highest converting (by contact submission) are:
• 18-34
• Into Travel/Hotels & Accommodations
• Interested in Auto Parts and Accessories
12. #IDXDEV
• Why do IDX solutions attract 20% and not 80% of Realtors?
• Education matters and can flip that number!
• How we’re focusing on education. What can we do to involve you?
• Why moving our price “upstream” makes sense. The higher the price the
stickier the website and IDX.
• Why cheap = churn.
• Who are we dealing with?
13. #IDXDEV
• Are you targeting the ideal audience age for IDX services? Late
Millennial & Gen X.
2.19%
1.09%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
35-44 45-54
Ecommerce Conversion Rate
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• According to a 2015 NAR Generational Survey:
“Millennials were the most likely to use a real estate agent, mobile or
tablet applications, and mobile or tablet search engines during their
search”
18. #IDXDEV
• Do you retarget website visitors? What about visitors who clicked
through from our Developer Partner page?
We serve up over 600 unique page views per month through the Partners page!
Look for the referring URL and retarget those visitors to leverage our traffic to
you.
21. #IDXDEV
• SEO…why so difficult? It’s not!
• www. Subdomain.
• Page speed as a signal.
• 3 months.
• No advertising.
• Now averaging 12-15 organic visits per day.
22. #IDXDEV
• My IDX loads quickly enough..
Google says page speed ranking factor to use mobile page speed for mobile sites
in upcoming months. -SearchEngineLand.com (June 1, 2016)
23. #IDXDEV
• Data and the myth of 15 minute updates…
Many MLSs update 2x per day at most. NAR mandate is
12 hours. Page speed load times are more important!
24. #IDXDEV
• Myth: $10 IDX is just like the rest.
Reality: Cheap IDX distracts from the integrated user experience that can be built with a
solution like IDX Broker.
And good luck getting free organic traffic from those IDX pages..