Buyer Research                         Understand How Buyers Purchase Products and ServicesIDG Connect allows you to set 8...
Best Practice MethodsYou hear the voice of buyers loud and clear with IDG Connect. Our expertise combines with an extensiv...
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Buyer research sales sheet


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Buyer research sales sheet

  1. 1. Buyer Research Understand How Buyers Purchase Products and ServicesIDG Connect allows you to set 8 – 13 market research questions and segment by any global vertical and audience.This means you gain new intelligence on any market in the world to maximize the impact of your brand.Gain an Independent ViewCompanies and agencies selling software, hardware or services turn to IDG Connect to understand buyer behavior andpreferences. They seek an independent view that can be used across their internal efforts, agency initiatives and mediapartners. Our speed and quality is exceptional, working from startups to the largest companies in the world. We conducted over 8,000 surveys in every region of the We deliver a powerful methodology, built on a team world this past year. In as little time as one week, our with over forty years of primary and secondary research efficient, tested processes provide custom, online or experience spanning hundreds of surveys for clients. telephone based survey insight targeting: • • • IT Decision Makers Business Function Decision Makers Financial Decision Makers “ Having worked with IDG Connect before, we knew you were the ones to help us craft a global survey and test our potential Cloud offering names with 1,400 • Executive Decision Makers respondents in less than five days. You did it with ” • Influencers/Recommenders outstanding quality and insight. • External Consultants • Internal Consultants Head of Enterprise Research, Top Five Technology/Services • Channel Partners Organization • ConsumersThe Power of Any Research: The Power of AnyResearch engagements cut across audiences to include Any Solution Any Roleconsumer, SMB, mid-tier and enterprise organizationsbuying existing and emerging technology or services. Setyour target, for public and private organizations, in any Any Vertical Any Region or Countryvertical market segment. If you want to understand anaudience, IDG Connect will reach it for you to meet yourdeadlines and commitments. Any Audience Any Timeframe
  2. 2. Best Practice MethodsYou hear the voice of buyers loud and clear with IDG Connect. Our expertise combines with an extensiveunderstanding of digital content use and individual and buying team dynamics. Stay in control with:• Survey Question Validation: Our analysts validate the intended use of answers from each question. Gone are the days of “I wish we’d asked that question” or “That is nice to know but we can’t use the insight”• Native Language Translations: Any language, translated with subject matter expertise• Quantitative and Qualitative Analysis: Rigorous review for trends, correlations, dependencies and probabilities• Highlighted Crosstabs: Color highlighting of data points within tables saves you time every timeIn-Survey Quality ProtectionResearch insight and competitive advantage starts with a well-designed survey, and it is also critical to accesstarget audience members via the best panels and lists. IDG Connect research excels in both areas, addsexcellence in data analysis, presentation and insight, and we go further to protect your investment.Our hosting and survey management tools monitor respondents while they take the survey. These safeguardsextend well beyond demographics and are available for projects that help validate respondents. Independent research 5 steps to impact System learns and adapts as it gathers responses Survey Design Time Based Respondent Question Validation Errors and Translation In-Survey Survey Hosting, Response Statistical Invitation and Quality Response Collection Analysis Protection Data Cleaning and Analysis Pattern Analysis Presentation Findings, Insight, Recommendations Logic Based and Action Steps When it comes to buyer research, think IDG Connect. Contact us today at