The Brazilian mobile device market is booming. Mobile phone penetration levels are reported to be well over 100% [Source: Wireless Intelligence]. However, a 2011 Nielsen report into global youth mobile ownership shows the country has a high level of multiple subscriptions among the younger generation, which have skewed the true figures. Despite
the size of this market, mobility in the workplace has yet to be investigated. To rectify this, in June we interviewed a select group of 33 IT and business professionals to gain an insight into Brazilian mobility within the office. The results, though small, help provide a greater understanding of business mobile use in Brazil.