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IDEO Creative Difference: Six Behaviors of Creative and Innovative Teams

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How can you make your organization more innovative, adaptive, and creatively competitive?

Too many executives focus on ideas, but to generate powerful and effective solutions, they ought to instead focus on behaviors and culture—fostering teams that ask questions, experiment, refine, and collaborate.

After studying 400+ companies, global design firm IDEO has identified six essential qualities to drive innovation.

In this webinar, David Aycan, Managing Director - IDEO Products, shares insights from his research and explains how your team can drive change through creativity and innovation.

Published in: Business

IDEO Creative Difference: Six Behaviors of Creative and Innovative Teams

  1. 1. SIX BEHAVIORS OF CREATIVE & INNOVATIVE TEAMS MURAL WEBINAR HOSTED BY DAVID AYCAN MANAGING DIRECTOR IDEO @daycan MARIANO SUAREZ-BATTAN CEO/FOUNDER MURAL @batmelon @mural @ideo_cd
  2. 2. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 2 There are six qualities that 
 define an organization’s 
 creative culture:
  3. 3. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 3 understand why you exist,
 beyond making money PURPOSE
  4. 4. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 4 leaders that foster strong purpose and consistent intent SUCCESS RATES 20%
  5. 5. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 5 be inspired by users and trends LOOKING OUT
  6. 6. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 6 SUCCESS RATES 24% teams that
 frequently pulse
 their customers
 ( > 1x / month )
  7. 7. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 7 test, learn, repeat EXPERIMENTATION
  8. 8. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 8 businesses that explore and iterate 5 or more solutions SUCCESS RATES 50%
  9. 9. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 9 working together COLLABORATION
  10. 10. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 10 teams work in
 parallel across 
 functions, and work together daily SUCCESS RATES 38%
  11. 11. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 11 equip and trust people to do the right thing EMPOWERMENT
  12. 12. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 12 teams that challenge status quo, have autonomy and clear processes SUCCESS RATES 69%
  13. 13. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 13 move from good to great REFINEMENT
  14. 14. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 14 teams who
 create space to
 problem solve during implementation SUCCESS RATES 25%
  15. 15. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 15 successfullaunches building capabilities 3.4x 20% 24% 50% 38% 69% 25% Teams work in
 parallel across 
 functions, and work together daily Leaders who foster clear purpose and consistent intent Teams that
 frequently pulse
 their customers more than once a month Teams with
 decision-making 
 authority and 
 a clear way forward Teams that explore and iterate 5 or more solutions Teams who
 create space to problem solve during implementation SOURCE: CREATIVEDIFFERENCE.IDEO.COM Six factors for tripling 
 the effectiveness of teams
  16. 16. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 16 Thanks! Questions? daycan@ideo.com ideo.to/creative

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