Future of GDSNNick Manzo, Strategic Account ExecutiveHope Betts, Strategic Account ExecutiveSeptember 26, 2012
Who we are/why we know where this is going.   1WorldSync manages the world’s   product data, driving commerce and   conven...
The U.P.C. / EAN BarcodeForty years ago, GS1 helped the grocery industrydevelop the barcode. Initiated unique Global Trad...
GS1 Standards                ® 1W orldSync 2012
Identify - GS1 Identification Numbers    Used to uniquely distinguish all products, trade items,    logistic units, locati...
Capture: GS1 System Data Carriers   GS1 System Data Carriers are capable of holding   varying amounts of data to accommoda...
Share: GS1 E-com Interface Standards   Interoperability, made possible by identification standards,   data capture standar...
Data SynchronizationThe next major stage in the evolution took placealmost fifteen years ago, with global datasynchronizat...
Everyone wants productinformation they can trust.We all depend on it.                              ® 1W orldSync 2012   9
Brand owners need to get the rightinformation to stores,logistics rely on it to pack and ship,stores require it to plan an...
And every day, our lives become moredigital and more mobile, making it harderand harder for businesses to keep pacewith th...
Forecast: US Cross-Channel Retail              $4,000                                                                     ...
Today’s Smart ConsumersToday’s consumers have unprecedented access toinformation.                                         ...
Today’s Smart ConsumersAre already moving beyond barcode scanning.Business is working hard to keep pace with consumerappet...
B2B2C Case Study   74% of consumers consider it important that   product information is trustworthy.   • 38% would not ...
B2B2C Case Study                   ® 1W orldSync 2012   16
B2B2C Case Study                   ® 1W orldSync 2012   17
® 1W orldSync 2012   18
Gartner Hype Cycle Emerging Technologies - 2012                                         ® 1W orldSync 2012   19
Product Data Management (PDM)                                ® 1W orldSync 2012   20
The Need for Product Data Management Product information in demand throughout the  supply chain and at virtually every to...
Data Explosion         Transaction                             Collaboration                               Aggregation    ...
Product Data Touch Points    Manufacturer                Recipient                Consumer    • Prototype                 ...
Product Data ManagementThe evolution of data synchronization        Data Demand                             Data Quality &...
THE EXISTING ECOSYSTEM                   2    B                                                    B                      ...
THE EMERGING ECOSYSTEM   B                                                         C            POWERED b y SERVI CE™     ...
THE NEW REALITYB2                                                                                                         ...
28 | © 1SYNC
What Trusted B2C Data Means   Brands / Private Labels could…    —   Establish and maintain brand loyalty    —   Facilitat...
What Can Industry Do With B2C Insights?   Brands / Private Labels could…    —   Understand which channels provide the bes...
The Next Generation of GDSN                              ® 1W orldSync 2012   31
Global Reach and Scalability                                     44 Countries Connected                                   ...
The Missing Piece                                    There are trusted                          Product   platforms of dat...
PDM Platforms: TomorrowB2B2C Focused: Open network support allows forlinkage to other data sets, combined with capture ofh...
P D M P L AT F O R M S
Contact Information                      ® 1W orldSync 2012   36
Contact InformationHope Betts                    Nick ManzoStrategic Account Executive   Strategic Account Executive1World...
Global Office LocationsGERMANY                      RUSSIA                            U N I T E D S TAT E S , C O N T.Maar...
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The Future of the GDSN: Developing Product Data Management Strategies & the Impact of eCommerce (including Mobile) - Hope Betts and Nick Manzo, 1WorldSync

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When it comes to product information, technology and consumer trends have created both challenges and opportunities. The challenge is addressing the convergence of online and offline channels, as well as consuemrs' unprecedented demands around data quality and accessibility. The opportunities are to drive efficiency, profitability, and competitive edge by giving trading partners the ability to provide consumers the rich data they desire. Learn how eCommerce has affected data synchronization as well as the globalization of the Global Data Synchronization Network (GDSN) and how this affects various supply chain initiatives.

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The Future of the GDSN: Developing Product Data Management Strategies & the Impact of eCommerce (including Mobile) - Hope Betts and Nick Manzo, 1WorldSync

  1. 1. Future of GDSNNick Manzo, Strategic Account ExecutiveHope Betts, Strategic Account ExecutiveSeptember 26, 2012
  2. 2. Who we are/why we know where this is going. 1WorldSync manages the world’s product data, driving commerce and convenience for businesses and consumers everywhere. With more than 15,000 customers across 40 countries, 1WorldSync is the industry leader in global Product Data Management and GDSN-certified Data Pool Solutions. ® 1W orldSync 2012 2
  3. 3. The U.P.C. / EAN BarcodeForty years ago, GS1 helped the grocery industrydevelop the barcode. Initiated unique Global Trade Item Numbers for products Made it possible to electronically scan and capture the information about that product at point of sale Created to speed grocery store checkout and improve inventory management Laid the foundation for digital commerce ® 1W orldSync 2012 3
  4. 4. GS1 Standards ® 1W orldSync 2012
  5. 5. Identify - GS1 Identification Numbers Used to uniquely distinguish all products, trade items, logistic units, locations, assets, and relationships in the supply chain—from manufacturers to consumers. ® 1W orldSync 2012
  6. 6. Capture: GS1 System Data Carriers GS1 System Data Carriers are capable of holding varying amounts of data to accommodate different needs such as batch/lot information and expiration dates. ® 1W orldSync 2012
  7. 7. Share: GS1 E-com Interface Standards Interoperability, made possible by identification standards, data capture standards, and interface standards, allows product information to flow through the supply chain. ® 1W orldSync 2012
  8. 8. Data SynchronizationThe next major stage in the evolution took placealmost fifteen years ago, with global datasynchronization through data pools and the GlobalData Synchronization NetworkTM (GDSN®). Trusted, standardized product information could now automatically flow between many trading partners Transformed the interoperability of supply chain ecosystems Helped ensure that the products consumers want and need are available. ® 1W orldSync 2012 8
  9. 9. Everyone wants productinformation they can trust.We all depend on it. ® 1W orldSync 2012 9
  10. 10. Brand owners need to get the rightinformation to stores,logistics rely on it to pack and ship,stores require it to plan and sell,developers want it to power their apps,and consumers demand it to inform their lives. ® 1W orldSync 2012 10
  11. 11. And every day, our lives become moredigital and more mobile, making it harderand harder for businesses to keep pacewith the growing appetite of consumers forreliable information. ® 1W orldSync 2012 11
  12. 12. Forecast: US Cross-Channel Retail $4,000 Non-web-influenced offline retail sales $3,500 Web-influenced offline $3,000 spendingIN BILLIONS Online retail sales $2,500 $2,000 44% of total retail $1,500 sales will be $1,000 impacted by the web in 2016 $500 CAGR (2011 to 2016): 9% $0 2011 2012 2013 2014 2015 2016 Source: Forrester Research Web-Influenced Retail Sales Forecast, 2011 to 2016 (US) ® 1W orldSync 2012 12
  13. 13. Today’s Smart ConsumersToday’s consumers have unprecedented access toinformation. 2011 2010 47% 67 95 MM MM of consumers review Smartphone sales in U.S. products while shopping grew 42% in one year “The 2010 U.S. Digital Year in Review,” comScore, Inc., Feb. 7, 2011 ® 1W orldSync 2012
  14. 14. Today’s Smart ConsumersAre already moving beyond barcode scanning.Business is working hard to keep pace with consumerappetite for convenience, personalization, and reliability. ® 1W orldSync 2012
  15. 15. B2B2C Case Study 74% of consumers consider it important that product information is trustworthy. • 38% would not purchase the product if they did not trust the product information displayed about it on their smartphone. • 35% would never use a mobile shopping app again if it contained incorrect product information  “The number of people searching for products and shopping with smartphones is growing in the triple digits with no signs of slowing. At the same time, unauthenticated sources are proliferating.” — Sanjay Sarma, Co-Founder of the Auto-ID Lab, — Massachusetts Institute of Technology ® 1W orldSync 2012 15
  16. 16. B2B2C Case Study ® 1W orldSync 2012 16
  17. 17. B2B2C Case Study ® 1W orldSync 2012 17
  18. 18. ® 1W orldSync 2012 18
  19. 19. Gartner Hype Cycle Emerging Technologies - 2012 ® 1W orldSync 2012 19
  20. 20. Product Data Management (PDM) ® 1W orldSync 2012 20
  21. 21. The Need for Product Data Management Product information in demand throughout the supply chain and at virtually every touch point of the customer experience Technology and consumer trend challenges – convergence of online and offline channels – unprecedented demands around data quality and accessibility Technology and consumer trend opportunities – efficiency, profitability, and competitive edge – provide consumers the rich data they desire ® 1W orldSync 2012 21
  22. 22. Data Explosion Transaction Collaboration Aggregation B2c Product Data Mgmt B2B B2B Product Data Mgmt Product Data Mgmt Data Data Data Sync Sync Sync Logistics Data & Logistics Data & Processes Processes 1. Multiple versions of data truth 2. Technology difficult to use, Digital Asset Data implement and extend & Processes 3. Business processes and technology 1. Right product in warehouse; better requirements vary by trading demand forecasting 2. Replenishment speed & accuracy 1. Nutritional content; labeling partners (e.g. regulatory 3. Better distribution logistics & cost 2. Food and patient safety; traceability requirements) 4. Faster order to cash 3. Sustainability 4. Regulatory requirements Accurate & timely product data Accurate & timely product data Accurate & timely product data sharing important to facilitate sharing important to improve sharing important to sell Order to Cash transaction efficiencies in planning, products forecasting and replenishment Bottom Line Benefit…………………………..…to….......………………………….Top Line Growth ® 1W orldSync 2012
  23. 23. Product Data Touch Points Manufacturer Recipient Consumer • Prototype • Item Master File • Mobile Apps Specification • Order Management • Menus • Chemical Ingredients • Operations • Websites • Packaging Details • Web Catalogs • Advertisements • Logistics Attributes • eCommerce • Coupons • Classifications • Promotions • Social Media • Finished Good • Merchandising • Demand Management • D2C Marketing • Warehouse Management • Transportation • Social Media Brand image and messaging has the potential of being compromised as product information propagates2 ® 1W orldSync 2012
  24. 24. Product Data ManagementThe evolution of data synchronization Data Demand Data Quality & Mobile commerce Authenticity Regulation Monitoring & Analytics Smart Shopper Operational improvement Brand integrity PDM Governance Simplification Process & Policy Ease of compliance Auditing Flexible media Accountability Use case driven ® 1W orldSync 2012
  25. 25. THE EXISTING ECOSYSTEM 2 B B B2B DATA BRAND-OWNED MASTER PRODUCT DATA — GDSN EXISTING TRADING PARTNERS 25 | © 1SYNC
  26. 26. THE EMERGING ECOSYSTEM B C POWERED b y SERVI CE™ B2C DATA BRAND-OWNED SALES & MARKETING PRODUCT DA TA — GDSN+ NEW TRADING COMMUNITIES 26 | © 1SYNC
  27. 27. THE NEW REALITYB2 C POWERED b y SERVI CE™ B2B DATA B2C DATA BRAND-OWNED MASTER PRODUCT DATA — GDSN BRAND-OWNED SALES & MARKETING PRODUCT DA TA — GDSN+ 27 | © 1SYNC
  28. 28. 28 | © 1SYNC
  29. 29. What Trusted B2C Data Means Brands / Private Labels could… — Establish and maintain brand loyalty — Facilitate the purchase of their products Recipients could… — Enable a better “multi-channel” experience for their consumers — Better engage consumers in store Developers could… — Reduce cost of data acquisition — Provide a better user experience — Spend more time on innovation ® 1W orldSync 2012
  30. 30. What Can Industry Do With B2C Insights? Brands / Private Labels could… — Understand which channels provide the best reach — Know which products are being accessed and where — Refine product positioning and marketing techniques — Measure effectiveness of marketing and advertising efforts based on product data usage Recipients could… — Better understand consumer need for information throughout the purchase lifecycle — Align marketing efforts based on usage of product data Developers could… — Simplify the consumer decision making process — Provide more robust services and insights to brands ® 1W orldSync 2012
  31. 31. The Next Generation of GDSN ® 1W orldSync 2012 31
  32. 32. Global Reach and Scalability 44 Countries Connected Hong Kong New Zealand Switzerland Argentina China El Salvador Hungary Nicaragua Australia Colombia Finland Sweden Italy Panama Taiwan Austria Costa Rica France Korea Peru Belgium Croatia Germany Turkey Luxemburg Poland UK Planning Pilot Production Brazil Czech Rep. Greece Malta Russia USA 32 Canada Denmark Guatemala Mexico Saudi Arabia Venezuela Chile Ecuador Honduras Netherlands Spain ® 1W orldSync 2012
  33. 33. The Missing Piece There are trusted Product platforms of data, linked together and available inRelationship the cloud, that support many of our decisions in today’s constantly connected world. But there isn’t a trusted platform for product data in the cloud. Interest Location ® 1W orldSync 2012
  34. 34. PDM Platforms: TomorrowB2B2C Focused: Open network support allows forlinkage to other data sets, combined with capture ofhigh volume usage data enables rich analytics Platform ® 1W orldSync 2012
  35. 35. P D M P L AT F O R M S
  36. 36. Contact Information ® 1W orldSync 2012 36
  37. 37. Contact InformationHope Betts Nick ManzoStrategic Account Executive Strategic Account Executive1WorldSync 1WorldSyncM +1 609 213 3999 M +1 312 810 2494E hbetts@1worldsync.com E nmanzo@1worldsync.comCONNECT WITH US1worldsync.com ® 1W orldSync 2012 37
  38. 38. Global Office LocationsGERMANY RUSSIA U N I T E D S TAT E S , C O N T.Maarweg 165 Kozhevnicheskiy proezd 4 10 South Riverside Plaza50825 Cologne, Germany Building 3, Second Floor Suite 2000T +49 221 93373 0 Moscow, Russia Chicago, IL 60606 USAE info@1worldsync.com Mailing: P.O. Box 100, 119415 T +1 312 463 4000 T +7 495 640 9280 E info@1worldsync.comNiederlassung Neuhof /Office Neuhof UNITED KINGDOM 7887 Washington Village DriveAm Berg 7 Fountain Court, Victoria Square Suite 30036119 Neuhof, Germany 2 Victoria Street, St Albans Dayton, OH 45459 USAT +49 (0) 66 55 971-0 Herts, United Kingdom, AL3 3TF T +1 866 280 4013 T + 44 1727 744 700 E info@1worldsync.comJ A PA NSuite 3B Sunny Bldg. U N I T E D S TAT E S 4601 Presidents Drive4-12-7 Hatchobori, Chuo-ku 1009 Lenox Drive Suite 235Tokyo 104-0032, Japan Suite 202 Lanham, MD 20706 USAT +81-3-6280-3947 T +1 301 731 8510 Lawrenceville, NJ 08648 USA T +1 866 280 4013POLAND E info@1worldsync.comul. Estkowskiego 667-755 Poznań, PolandT + 48 61 852 48 77 ® 1W orldSync 2012 38

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