Seize the Opportunity...With Industry Standards - Mary Shaw, IDEA

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Seize the Opportunity...With Industry Standards - Mary Shaw, IDEA

  1. 1. Seize the Opportunity… with Industry StandardsE-Biz 2011Mary Shaw , IDEA Director, Standards © Copyright 2010. All rights reserved.
  2. 2. Built by the Industry to serve the Industry IDEA NEMA Industry Data Electrical NAED Exchange Channel Most Successful Supply Chain Innovation Created for Distribution Hub 2.2 Million Suppliers Distributors IDW SKU’s 20 Million Transactions Annually IDX © Copyright 2010. All rights reserved.
  3. 3. Electrical Industry Standards History Originally under NEMA:  eComm Division E-commerce Committee (80’s – 90’s) Sub-Committees:  EDI – Responsible for developing EDIPro transactions  Product Identification  TAC – Technical Advisory Committee responsible for initial development of Product Descriptor Database, IDW and IDX  PDD – Responsible for continuing the development of the PDD once TAC work was done Participants  NEMA – Manufacturers  NAED – Distributors  Distributor Integration Software Providers (only a couple) © Copyright 2010. All rights reserved.
  4. 4. Electrical Industry Standards History IDEA was created by NEMA & NAED 1998  NEMA, working with NAED, turned over ownership/management of Standards Committee to IDEA in 2001 evolving into the current IDEA Industry Standards Committee (ISC) After the 2008 ISC Committee restructure  B2B Communications (B2B)  EDI, XML, Flat Files  Product Information  Product Categories, Product Identification  Data Content and Quality  PDD (Product Descriptor Database) Purpose  To facilitate the efficient exchange of data throughout the supply chain through e- commerce standards © Copyright 2010. All rights reserved.
  5. 5. StandardsIn order for companies to mutually benefit from automation, a commitment to Standards is absolutely required © Copyright 2010. All rights reserved.
  6. 6. Benefit of Standards Reduced cycle time (order to cash) Better Inventory management Increased productivity Lower cost of doing business Improved accuracy, fewer errors Minimized paper use (Green) © Copyright 2010. All rights reserved.
  7. 7. Benefit of Standards Business information is organized according to a specific format, set by both trading partners, allowing a “hands-off” computer transaction that requires no human intervention or re-keying on either end. Most of the data is the same as is in a traditional paper document. Standards are designed to work across company boundaries, with updates and changes made by consensus, reflecting the needs of the industry, rather than those of a single organization. Organizations have adopted e-commerce standards for the same reasons they embraced much of today’s modern technology; for enhanced efficiency and increased profits. © Copyright 2010. All rights reserved.
  8. 8. ISC Standards - EDIPro EDI Standards example © Copyright 2010. All rights reserved.
  9. 9. ISC Standards – Best Practice Recommendation White Paper Example © Copyright 2010. All rights reserved.
  10. 10. ISC Standards – EDI Emergency Best Practice White Paper Example © Copyright 2010. All rights reserved.
  11. 11. ISC Standards – IDW Template Standards example © Copyright 2010. All rights reserved.
  12. 12. ISC Standards – Schema Template Standards example © Copyright 2010. All rights reserved.
  13. 13. Industry Standards Shared Across the Industry Built by the Industry For the Industry © Copyright 2010. All rights reserved.
  14. 14. Industry Standards © Copyright 2010. All rights reserved.
  15. 15. Evolution of Channel Needs• Purpose » Provide manufacturers with a standardized template for providing product descriptors to IDW » Provide distributors with standardized product descriptors across multiple suppliers• Methodology » Based on the lowest level UNSPSC (United Nations Standard Products and Services Code) Product Categories. » An open, global electronic commerce standard that provides logical framework for classifying goods and services © Copyright 2010. All rights reserved.
  16. 16. Electrical Channel Marketing Attribute Schema Full Word or Phrase Abbreviation UNSPSC Code Category Attribute Label FOUR-POLE-SINGLE-THROW 4PST 39111501 Fluorescent fixtures Amperage Rating ABRASIVE ABRSV 39111501 Fluorescent fixtures Application ACCESSORY ACC 39111501 Fluorescent fixtures Ballast Type ACTUATOR ACTR 39111501 Fluorescent fixtures Brand Name ADAPTER ADPTR 39111501 Fluorescent fixtures Color ADHESIVE ADH 39111501 Fluorescent fixtures Compatibility ADJUSTABLE ADJ 39111501 Fluorescent fixtures Finish 39111501 Fluorescent fixtures Frequency Rating AEROSOL AERO 39111501 Fluorescent fixtures Height AIR-CONDITIONER A/C 39111501 Fluorescent fixtures Lamp Included ALMOND ALM 39111501 Fluorescent fixtures Lamp Type ALTERNATING-CURRENT AC 39111501 Fluorescent fixtures Length ALTERNATOR ALTRNTR 39111501 Fluorescent fixtures Material ALUMINUM AL 39111501 Fluorescent fixtures Mounting 39111501 Fluorescent fixtures Number Of Lamps ALUMINUM-COPPER AL-CU 39111501 Fluorescent fixtures Power Factor ALUMINUM-RIGID-CONDUIT ARC 39111501 Fluorescent fixtures Reflector Type AMBER AMB 39111501 Fluorescent fixtures Socket Type AMBIENT AMBNT 39111501 Fluorescent fixtures Special Features AMERICAN-WIRE-GUAGE AWG 39111501 Fluorescent fixtures Standard 39111501 Fluorescent fixtures Style 39111501 Fluorescent fixtures Sub Brand Attribute Data Abbreviati 39111501 Fluorescent fixtures Type Definition Example Label Type ons 39111501 Fluorescent fixtures Voltage Rating 39111501 Fluorescent fixtures WattageLUMENS AN THE UNIT OF LUMINOUS FLUX, USED 1000 LM LM (LUMENS) 39111501 Fluorescent fixtures Width (Alpha TO MEASURE THE PERCEIVED POWER Numeric) OF LIGHT. © Copyright 2010. All rights reserved. 16
  17. 17. DefinitionsA Web Store Hierarchy is designed to direct customers to the desired product.  Hierarchy: “any system of persons or things ranked one above another.”Hierarchy and Taxonomy are often used interchangeably.  Taxonomy: “the science or technique of classification”An Attribute Schema identifies the information applicable to products, plus associated definitions and rules to standardize that information.  Attribute: “something attributed as belonging to a person, thing, group, etc.; a quality, character, characteristic, or property”  Schema: “an underlying organizational pattern or structure; conceptual framework.” Courtesy of Jeff Skiles, Kirby Risk © Copyright 2010. All rights reserved.
  18. 18. Evolution of Data Needs Hierarchy Product AttributesDistributor 1: The Hierarchy provides a path to Insulation Type Lighting and Lighting Controls the product. The attributes Diameter “We need more than Fixtures, Indoor basic transactional data describe the product. to keep our Mounting competitive edge in this new generation.” Fixtures, Downlighting HousingsDistributorbegins Schlader, Crescent Electric Supply • ISC Ron updating 2: 2009 • Application Style Electrical Attribute Wattage UNSPSC codes for Schema 2.0 released – Lighting Showroom • ISC expands product Lamp Type electrical products expands to over 2400 Recessed / Can Lighting categories with product categories Lamps Number of attributes Lens “Providing rich, attributed data via IDW will help Housings • 1st Electrical Attribute Reflector Type manufacturers differentiate releasedproducts based Incandescent Recessed Schema their on keyFixture Material 2005 Housing features and benefits.” Phil Barrios, Hubbell Inc.IDEA: UNSPSC 2011 Socket Type Length Electrical Systems Width Regardless of the hierarchy used Height Lighting Fixtures and Accessories by different distributors, the Aperture Size General lighting and fixtures products require the same Shape attributes. Recessed lighting Courtesy of Jeff Skiles, Kirby Risk © Copyright 2010. All rights reserved.
  19. 19. Hierarchy and Attributes Applied Attribute Attribute Attribute Attribute Attribute Attribute Attribute Attribute UPC Catalog Number UNSPSC Name 1 Value 1 Name 2 Attribute Value 2 Name 3 Value 3 UOM 3 Name 4 Value 4 BRAND AVERAGE046677100100 500T3Q/CL120V 12PK 39101601 NAME Philips APPLICATION AREA LIGHTING LIFE 2,000 H HR Base R7S BC7C7/W 120V 12/2LP BRAND AVERAGE046677100292 39101612 NAME Philips APPLICATION N/A LIFE 3,000 H HR Base E12/15 CD P/S BRAND AVERAGE046677100308 BC7 1/2S/W 6/1 TP 39101612 NAME Philips APPLICATION NIGHT LIGHT LIFE 1,400 H HR Base E26/24 BC40S11N/1/120V/16/1 BRAND AVERAGE046677100377 39101612 NAME Philips APPLICATION HIGH INTENSITY LIFE 500 H HR Base E17/20 S TP BRAND AVERAGE046677100940 BC-40T10 6/1 TP 39101612 NAME Philips APPLICATION SHOWCASE LIFE 1,000 H HR Base E26/24 BRAND AVERAGE046677101183 30/100A/SW 120V 12/1 39101612 NAME Philips APPLICATION GENERAL LIGHTING LIFE 1,200 H HR Base E26d/24 100/300/W 120V 12- BRAND AVERAGE046677101220 39101612 NAME Philips APPLICATION GENERAL LIGHTING LIFE 1,200 H HR Base E39d/41 1/SL WP TP BRAND AVERAGE046677101237 300M/IF 120V 6/1 TP 39101612 NAME Philips APPLICATION HOUSEHOLD LIFE 750 H HR Base E26/24 Data is defined and Data moves from IDEA to the standardized. Distributor Product by Product, not by hierarchy. Courtesy of Jeff Skiles, Kirby Risk © Copyright 2010. All rights reserved.
  20. 20. Where is Attributed Data Used?Shipping & ReceivingClear identification of product for quick-pick/pack/ship/put-away © Copyright 2010. All rights reserved.
  21. 21. Where is Attributed Data Used? Invoicing © Copyright 2010. All rights reserved.
  22. 22. Channel Today – Information is PowerDistributors must compete in the Digital Marketplace Demand for marketing information is increasing with emerging technologies Demand is driving the need for rich product marketing descriptions and visuals Distributors can’t compete with web marketers, discounters and mass merchandisers with the marketing information they currently get today Distributors are responding to down-stream customer by rapidly building web storefronts © Copyright 2010. All rights reserved.
  23. 23. Digital Marketplacehttp://www.twacomm.com/catalog/brand_list.htm?sid=51806A9E94886AFBA583189C0C971113 © Copyright 2010. All rights reserved.
  24. 24. Digital Marketplace © Copyright 2010. All rights reserved.
  25. 25. Digital Marketplace © Copyright 2010. All rights reserved.
  26. 26. Digital Marketplace © Copyright 2010. All rights reserved.
  27. 27. Digital Attributes © Copyright 2010. All rights reserved.
  28. 28. Attribute Schema in Action # of Special UNSPSC Material Name Manufacturer Mounting Hoffman Enclosures Inc. E5PBG Catalog Number Holes Features Invoice Description PB Enclosure UNSPSC_CODE_11.501 39121326 UNSPSC_CLASS NAME__11.501 Electrical pushbutton enclosure •Creates Consistency of information across distributors Pushbutton Enclosure, 5 Holes, 14 Gauge Mild Steel, 12.5 Inch X 3.25 Inch X 2.75 Inch Size, 13 Inch X 2.38 Inch Mounting, ULin standard format PER CSA •Critical purchasing information available 508A Listed, UL Listed C22.2, IEC 60529, IP66, 22.5 mm Hole, 13.5 Inch L X 3.47 Inch W Overall, NEMA 12, Seams Continuously Welded and Ground Smooth, Captivated Cover Screws •Hits made on common words Thread Into Sealed Wells, Grounding Nut in Body of Enclosure, Bonding Provision on Cover, Oil-Resistant Gasket, 4-Way Pushbutton Holes, External •Information available in IDW – another value add Wall-Mounting Brackets, ANSI 61 Gray Polyester Powder Paint Finish, For 30.5 or 22.5 mm Pushbuttons and Switches •Create once for manufacturer – used by hundreds of distributors •Limited information Type Size Standard Finish Color Application •Lacks consistency across distributors •Missing critical purchasing information •Limited word search © Copyright 2010. All rights reserved.28
  29. 29. Web Store ApplicableProduct attributes are a key ingredient to every distributor webstore, but like ingredients for a cake, it’s the chef that determineswhat comes out of the oven. Web Store Recipe 1 - Product Hierarchy 1 - Attributed Product Data 1 - Complete set of Images Carefully blend the products and data into the hierarchy. Add images and full-featured shopping cart functionality. Combine with full support from Sales, Marketing, and Logistics for best results. Courtesy of Jeff Skiles, Kirby Risk © Copyright 2010. All rights reserved.
  30. 30. New IDEA Services Drive Data SynchronizationAttribute Fulfillment Service:Outsourcing opportunity for Manufacturers to populate the IDW with their product marketingattributes based on the standardized Attribute Schema. ● Manufacturer maintains Intellectual Property of their product information ● Overlays data governance, while utilizing the industry developed Attribute Schema ● Manufacturer retains tested process for maintaining ongoing attributionPartnership Rating Program:Distributors and Manufacturer collaboration tool to measure industry standards adoption andcompliance, enable data receivers to communicate their exact requirements, evaluatemanufacturer content in IDW, and evaluate trading partner business processes. Industry Standards True Data Synchronization Process Evaluation © Copyright 2010. All rights reserved.
  31. 31. New IDEA Services Drive Data SynchronizationData Management Platform: Simplify data management - a central database that is open, cost effective, flexible, user specific with ERP integration and inter-operability.Managed EDI Services: Outsourcing of EDI mapping, testing and enhanced support services for Distributors and Manufacturers.FAX to EDI Conversion: Fax, Email, Text conversion to EDI conversion services to automate your manual business transactions. Provides 99% accuracy and touchless processing. © Copyright 2010. All rights reserved.
  32. 32. © Copyright 2010. All rights reserved.
  33. 33. Standards Website © Copyright 2010. All rights reserved.
  34. 34. Standards Portal © Copyright 2010. All rights reserved.
  35. 35. 2461 South Clark Street | Suite 450 | Arlington, VA 22202P 703.562.4600 | F 703.562.4650 | info@idea-esolutions.com www.idea-esolutions.com © Copyright 2010. All rights reserved.

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