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A panel of manufacturers will discuss how they have sold the importance of product data to internal staff to earn the buy-in they needed to move initiative forward for quality enriched and catalog data. Each of these manufacturers are on the journey to get product and pricing groups to understand the value of supplying quality data to the Industry Data Warehouse (IDW). The panelists will share their perspectives of the distributors' need for the data and how that directly comes from the consumer demand. They'll also discuss hwo they obtained the resources needed to support the growing need for quality data.