Captivating Buyers with a Visual Experience - Mike King, King Design

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Video is everywhere right now, and it's not just for entertainment anymore. Snazzy graphics and an emotional musical score surrounding vital information now make educating yourself not only fun, but fast. Video and other interactive web elements translate information into visual data, while engaging the viewer by telling a story quickly and concisely. Mike King is foudner and CEO at King Design, a creative design agency located in Philadelphia. King Design (kingdesignllc.com), specializes in digital creative campaigns, working with clients such as Affiliated Distributors (AD) to create and refine their brand presence through web, video, and interactive campaigns. Mike will be presenting techniques and best practices for using video and motion graphics as one of your go-to tools in your sales process.

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Captivating Buyers with a Visual Experience - Mike King, King Design

  1. 1. www.kingdesignllc.comCAPTIVATINGBUYERS WITH AVISUAL EXPERIENCE
  2. 2. www.kingdesignllc.comMICHAEL KINGPRINCIPAL, KING DESIGN
  3. 3. www.kingdesignllc.com 64%People who watch a web video are 64%more likely to buy than other site visitors Source: Comscore
  4. 4. www.kingdesignllc.com 30%Retail sites with video increase their conversion rate by 30% Source: L2 Specialty Retail Report
  5. 5. www.kingdesignllc.com 90%YouTube’s VP, Robert Kynel, said videowill soon be 90% of all internet traffic Source: Forbes
  6. 6. www.kingdesignllc.com2,000Interactive marketers ranked video and multi-media more effective than any other site initiative Source: Adobe
  7. 7. www.kingdesignllc.com 59%59% of senior executives prefer to watch video than read text Source: Forbes Insight
  8. 8. www.kingdesignllc.comYESYou should create videos
  9. 9. www.kingdesignllc.com NOThrowing a video together and placing it on YouTube will not generate sales
  10. 10. www.kingdesignllc.comWHAT KINDOF VIDEOSSHOULD IMAKE?
  11. 11. www.kingdesignllc.comWHAT DO YOURCUSTOMERS WANT?
  12. 12. www.kingdesignllc.comHOW DO I USEYOUR PRODUCT?
  13. 13. www.kingdesignllc.comHOW DO I INSTALLYOUR PRODUCT?
  14. 14. www.kingdesignllc.comHOW DO I SELLYOUR PRODUCT?
  15. 15. www.kingdesignllc.comWHAT DO YOUREMPLOYEES WANT?
  16. 16. www.kingdesignllc.comHOW DO I USEOUR PRODUCT?
  17. 17. www.kingdesignllc.comHOW DO I SELLOUR PRODUCT?
  18. 18. www.kingdesignllc.comHOW DO I INSTALLOUR PRODUCT?
  19. 19. www.kingdesignllc.comTELL ASTORY
  20. 20. www.kingdesignllc.comMAKE IT PERSONALENTERTAIN METELL A STORYSIMPLIFYFOCUS ON PEOPLEBE DIFFERENT
  21. 21. www.kingdesignllc.comASK QUESTIONSSET GOALSDEFINE THE MESSAGEFILM ITDISTRIBUTETRACK RESULTS
  22. 22. www.kingdesignllc.comIF YOUBUILD IT,THEY WILLNOT COME
  23. 23. www.kingdesignllc.comPROMOTE IT
  24. 24. www.kingdesignllc.com
  25. 25. www.kingdesignllc.com
  26. 26. www.kingdesignllc.com
  27. 27. www.kingdesignllc.com
  28. 28. www.kingdesignllc.com
  29. 29. www.kingdesignllc.com
  30. 30. www.kingdesignllc.com
  31. 31. www.kingdesignllc.com
  32. 32. www.kingdesignllc.comTake ActionDEFINE YOUR GOALSFOCUS ON THE CUSTOMERDON’T HIDE IT - MAKE IT THE FOCUSCREATE A VIDEO CHANNELDETERMINE APPROPRIATE DELIVERY METHODSKEEP IT SIMPLEBE CONSISTENT

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