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The Cognitive Edge: A New Competitive Advantage

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Sintesi dell'intervento di Giancarlo Vercellino, Research & Consulting Manager di IDC Italia, all'evento Insightful Business 2017: From Data to Business Discovery – Il Cognitive Computing come strumento per il Business, svoltosi a Milano il 15 marzo 2017

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The Cognitive Edge: A New Competitive Advantage

  1. 1. Giancarlo Vercellino The Cognitive Edge A new competitive advantage 1
  2. 2. A virtuous circle of market transformations 2
  3. 3. A THREE-STEP PROCESS FOR A REVOLUTION From Data-driven to Knowledge-driven Business, these are the key-success factors o Create a strategy to tie structured and unstructured data sources together o Implement search strategies that can effectively access siloed and legacy data sources o Create a single unified index and view of all the information within your organization o Standardize information access subject to permissions o Develop and promote an organizational culture treats information as a key asset o Encourage information collection, retention, and reuse within your organization o Use advanced technologies such as text analytics, auto-categorization, auto-tagging, etc. to extract value from your data sources
  4. 4. The value is hidden beyond the surface 4 NEGLECTED DATA TRANSACTIONAL DATA 31% CUSTOMER INTERACTION DATA 32% MOBILE DATA 37% DATA FROM CONTENT REPOSITORIES 37% GEO/ SPATIAL DATA 41% RICH MEDIA 43% SENSOR DATA/ MACHINE-GENERATED 49% SOCIAL NETWORK CONVERSATIONS 50% WEB CLICKSTREAM 50% Source: IDC (n=1184, European countries)
  5. 5. Building the cognitive edge with the right data strategy i. Volume is nothing without haste ii. Velocity is nothing without diversity iii. Variety is nothing without methods iv. Veracity is nothing without goals v. Value is nothing without data
  6. 6. How Big Data follows Cognitive Systems 6 0% 20% 40% 60% 80% INVESTING IN STORAGE FOR DATA GROWTH PRODUCTION SYSTEM WITH ACCESS TO BIG DATA TESTING A BIG DATA IN THE CLOUD INCREASING USE OF BIG DATA BUILDING ONE OR MORE PILOTS IN HADOOP USING ACCELERATED DATA WAREHOUSE USING HADOOP IN PRODUCTION USING BIG DATA FOR SOCIAL INFORMATION ExtrapolatedFrequencies Big Data Initiatives planned for next 12 months in Italy Cognitive Systems: not using, no plans at present (n=25) Cognitive Systems: under consideration/planning (n=76) Source: IDC, SW Survey 2016 (n=107, employees > 50; weighted percentages)
  7. 7. Concluding remarks What we discussed about Cognitive Technologies  COGNITIVE EDGE = BIG DATA + LEARNING NETWORKS + INTANGIBLE ASSETS  You focus in AUGMENTING your own capabilities  Not only AUTOMATION, but also REINVENTION! 7
  8. 8. IDC Italia Viale Monza 14 20127 Milano Tel: +39 02 28457339 gvercellino@idc.com Giancarlo Vercellino Research & Consulting Manager IDC Italy www.idc.com

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