WorldWatchReport 2009 Brochure - Exclusive Analysis for Luxury Watch Brands Digital Marketing

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Based on over 300 million searches globally, the WorldWatchReport highlights the opportunities of 25 prestigious brands in 7 key exportable markets.

This comprehensive study, based on the latest technology and evolutionary refinements, brings you strategic information on:

• The real demand recorded for 25 prestigious watch brands on 7 key exportable markets (with the option to extend the survey to other brands or markets),
• The real breakdown of demand for the main models of any brand,
• A 360 degree view of the brands visibility and positioning indicators,
• Identification of threats: prospect "hijacking", positionsquatting, and counterfeiting,
• A unique qualitative analysis of what is said in forums concerning the brands.

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WorldWatchReport 2009 Brochure - Exclusive Analysis for Luxury Watch Brands Digital Marketing

  1. 1. WORLD WATCH REPORT 2009 Exclusive analysis for your strategic marketing A MArket Study like no other The WorldWatchReport provides the luxury watch industry with exclusive analysis regarding the online demand for their brands, models, ambassadors and competitors, based on the analysis of over 300 million queries entered into search engines. 25 BrAndS Haute HorloGerie WoMen’S / JeWelry PreStiGe HiGH ranGe auDeMarS PiGuet BulGari BreitlinG BauMe & MerCier BlanCPain Cartier HuBlot eBel BreGuet CHOPARD oMeGa lonGineS FranCK Muller PiaGet rolex MontBlanC GirarD-PerreGaux taG Heuer RADO iWC rayMonD Weil JaeGer-leCoultre PateK PHiliPPe VaCHeron ConStantin ZenitH 7 MArketS the WorldWAtchreport Will help you to: • Discover the strong and weak points of the different brands • Better define expectations of prospective buyers by market • Get a reference of brand exposure with respect to all other brands • Know where they stand amongst each other • Have a global overview of competitive positioning: by markets, brand categories models and ambassadors • Benefit from strategic information, allowing companies to anticipate evolving trends relating to the marketing strategies and economic environment An unMAtched And unBiASed report thAt: • is based on a massive sample (+300 million user intentions) • reflects ready to buy customer intentions, compared to a “traditional” study • is not predefined with questions to influence the user • is internationally harmonized data WhAt’S neW in the 5th edition? • Chinese and Japanese markets are now included • 25 luxury watch brands are monitored, compared to 12 in the past editions • Social Media impact is measured www.worldwatchreport.com IC-Agency EMEA (Geneva, Switzerland) T: +41 22 702 07 60 IC-Agency North America (Bathurst, Canada) T: +1 506 547 8097
  2. 2. order Before June 5th And get A 10% diScount on the full VerSion • Get key performance indicators to measure communication effectiveness • optimize your distribution according to the effective demand • encourage sales by directing more prospects to your authorized retailers • Protect your brand and reputation extrActS full VerSion 40 pages with brief analysis 150 pages with editorial analysis one chapter included All chapters included 1. deciphering gloBAl deMAnd 1. deciphering gloBAl deMAnd 2. MArketS perSpectiVeS 3. cAtegorieS BenchMArkS 4. BrAndS fActSheetS View detailed table of content View detailed table of content downloadable pdf format downloadable pdf format ! ! paper copy THE WORLDWATCHREPORT IS AN UN- Haute Horlogerie: MATCHED AND UNBIASED MARKET AUDEMARS PIGUET STUDY THAT: BLANCPAIN BREGUET GIRARD-PERREGAUX - JAEGER-LECOULTRE tions, compared to a “traditional” PATEK PHILIPPE study VACHERON CONSTANTIN FRANCK MÜLLER unaware users taking part in the sur- ZENITH IWC - Women’s / Jewelry: - BULGARI nized CARTIER CHOPARD - PIAGET ally, the WorldWatchReport highlights the Prestige: 7 key exportable markets. BREITLING HUBLOT CHINA OMEGA JAPAN ROLEX UNITED STATES UNITED KINGDOM TAG HEUER WORLD WATCH REPORT 2009 Exclusive analysis for your strategic marketing FRANCE High Range: GERMANY BAUME & MERCIER ITALY EBEL EXCLUSIVE BASEL WORLD 2009 LONGINES 7 key markets MONTBLANC RAYMOND WEIL 25 luxury brands RADO more than 300 million user intentions www.WorldWatchReport.com www-ic-agency.com www.worldwatchreport.com 60 minutes tailor-made presentation for the top Management (at the client’s office if located in Switzerland, per conference call if any other location) ! EUR 350.- EUR 9’500.- Delivered instantly after completed payment process Delivered from July 6th 2009 order online (PayPal) Order form iC-agency’s existing clients benefit from a 25% discount on the Full Version. Multi-brands licences for group-based subscriptions and tailor-made analysis are available upon request. Please contact iC-agency Geneva, +41 22 702 07 64, geneva@ic-agency.com WORL D WATCH REP O R T 2009 © IC -A GE N C Y
  3. 3. preVieW report - ABout 150 More chArtS in the full VerSion Share of Global Search Volume Search Intentions by Market and Brand Global Demand Distribution Social Media Impact + Models and watchmaking ambassadors most in demand, by market and brand WORL D WATCH REP O R T 2009 © IC -A GE N C Y
  4. 4. order forM thAnk you for filling thiS order forM in And pleASe eMAil it BAck to geneva@ic-agency.com 1. i would like to order WorldWatchreport 2009: FULL Version at the price of 9’500 EUR +VAT 2. i would also like to benefit from: A. PDF Format (Included in the price of the proposed report) B. Paper Copy (Included in the price of the proposed report) C. 60mn tailor-made Presentation (Included in the price of the proposed report) (At the client’s office if located in Switzerland, per conference call if any other location) 3. privilege I benefit from a 10% discount since I order before June 5th 2009 As an IC-Agency’s existing client, I benefit from a 25% discount (no cumulative discount is allowed) 4. Billing information Contact person : Ms. Mr. Miss First name: Last name: Email: Phone number : Company : Attention : Title : Address : Postal code : Location : Tel : Email : The WorldWatchReport Full version will be delivered upon payment of the bill, starting from July 6th 2009. For any inquiry, please contact IC-Agency Geneva, +41 22 702 07 60, geneva@ic-agency.com www.worldwatchreport.com IC-Agency EMEA (Geneva, Switzerland) T: +41 22 702 07 60 IC-Agency North America (Bathurst, Canada) T: +1 506 547 8097 WORL D WATCH REP O R T 2009 © IC -A GE N C Y

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