Icv bulletin march 2013


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Icv bulletin march 2013

  1. 1. International Controller Association In this issue:  What makes the Controller (more) successful?  Nine years of the International Controller Association in PolandICV Bulletin | March 2013  Dr. Walter Schmidt Dear Readers! EVENTS FOR ICV MEMBERS IN THE FIRST HALF OF THE YEAR Can you see the signs of spring in your coun- tries? In Poland we have more and more 7th International Controller Congress sun and there are first snowdrops “Higher efficiency—new tasks for a Controller” blooming! They are the heralds of all Poznan (Poland), April 18-19, 2013 ICV events planned for the first half of the year. The only one ICV international congress conducted in English organized in Europe. Very high technical exper- In this issue as always we invite you to inter- tise each year, competent speakers and the quality of esting conferences that ICV organizes or organization gave the Congress permanent place in the supports. Among them: two official big con- diaries of all controllers and financial executives for gresses of the ICV — the traditional 38th Con- whom it is very important to enhance their skills. troller Congress in Munich, Germany and the 7th International Controller Congress in Poznan, 38th Controller Congress Poland. More about possibilities to meet other “Leistung durch Controlling steigern: controlling specialists on the next pages. die neue Agenda für Controller” Munich (Germany), April 22-23, 2013 Then the history of Poland - the first non-German speaking country in the International Controller Associa- The main controlling event of the Association. The Con- tion. After nine years of its presence in the ICV Poland trollerPrize of the International Controller Association will has now eleven Work Groups. The plan for 2013 it to be awarded on the Congress on April 22, 2013. develop the Association in our country — to gather more individual and company members and to intensive coop- eration with universities with controlling programmes. 1st ICV Controller Convention And of course to organize the Congress — we would like “Controller as a business partner” to kindly invite you to participate in it! How do controllers Belgrade (Serbia), May 17, 2013 want to build the success of their businesses? How do they respond to the opportunities and threats that they Central controlling event in Serbia investigate? What do they do to be able to say “Our effi- The objective of the Convention is: ciency is growing despite the crisis?“ We will try to an-  Practical learning swer all these questions at the Congress “Higher effi-  Socializing with 150 controllers ciency—new tasks for a Controller” (April 18-19, 2013).  Networking This month we present the next person from the ICV Board with a bit of humor. Meet Dr. Walter Schmidt — a 5th Catalan Congress man with philosophical nature. Accounting and Management Barcelona (Spain), June 6-7, 2013 Much pleasure while reading! A meeting of teachers, academics, members of busi- I hope the spring will bring you much energy and motiva- nesses and the Government with the following objec- tion to develop your careers! tives:  Presentation of innovations in accounting and manage- Yours ment Dr. Adrianna Lewandowska  Promoting exchange of ideas and experiences be- tween academic world and world of business ICV Board Member  Dissemination of current research results www.controllerverein.com Controlling - Creating Future Publisher: International Controller Association ICV | Poznań Office
  2. 2. ICV Bulletin | March 2013What makes the Controller (more) successful?The Dream Car Report of the Idea Workshop in the International Controller Association 2012By Andreas Aschenbrücker, Péter Horváth and Uwe MichelIt was 1974 when Albrecht Deyhle illustrated the famous “bounded rationality”. The consequence ofdrawing the Controller - manager dialogue. The Controlling is bounded rationality is the fundamental inability of peo-first of all a behavioural control, therefore most important is ple to make optimal decisions. Therefore Simon claimswhat happens “under the table”. If we look at it in practice, that people do not look for the optimal solution butwe see that the cooperation between Controller and man- search for the most satisfying one. This decision-ager has a focus on rational things, that is the ones that lie making behaviour is described by him as satisfying. As“on the table”. If we are “rational”, we don’t realize how the soon as the option reaches ones level of aspiration or the aspiration level of the company, it is selected andbehaviour that happens “under the table” influences the Con- the search for the other possibilities is closed, even iftrolling. better “models” were possible.The Management Board of the International Controlling As-sociation (ICV) and the idea workshop recognised that there The idea of bounded rationality was picked up by Danielis a need to work out the practicable knowledge and then to Kahneman and Amos Tversky (1974) and they proved thatput it into practice. Important stimuli for the decision to inves- human decisions differ from the Homo Economicus theory.tigate behavioural aspects of the Controlling were delivered Instead, people use cognitive heuristics, for example theby new insights from psychology. They show that our ration- availability heuristic, in order to reduce the complexity of aality is frequently influenced by distortion: This article is a decision. The availability heuristic describes the phenome-summary of the Dream Car Report "What makes the control- non where decisions are made on the basis of the currently available information. People decide to buy a particular sortler (more) successful: It all depends on the behaviour!" from of coffee because it is known or they saw it on TV. The con-the idea workshop in ICV. […] sequence of the reduction of complexity are cognitive distor- tions (so called ”biases”) in human behaviour, deviationsThe article is divided into four parts. Just after the introduc- from ideal of rational decisions. These arise because deci-tion, it explains what is understood under behaviour and sions can not be made on the basis of knowing all optionswhat is the role of rationality and the use of different ways of and their benefits. Or maybe you know all the kinds of cof-thinking and the cognitive heterogeneity the cooperation fee in the supermarket and you can classify theirbetween manager and Controller. The answer to the ques- taste and assess their value?tion how do the manager and Controller make the decisionswill depend on different understandings of rationality. Theanalytic model of homo economicus was strongly criticized in The only German Nobel laureate for economics, Reinhard Selten, points out that sub-optimal decisions are an integralthe last decades. The thesis on unlimited rationality of peo- part of the concept of bounded rationality. A rational ideal ofples decisions has been replaced by the assumption different decision is no exception, but a rule. The ABCof limited rationality. Therefore we need to ask the question Group Gerd Gigerenzer and the staff of the Berlin Maxof what does a Controller have to regard under the assump- Planck Institute for Human Development develop a modeltion of limited rationality. We will also show under what cir- of human decision-making behaviour, which in addi-cumstances using simpler forms of decision-making leads to tion to cognitive restrictions considers also human strivingmore satisfying solutions than analytical methods. For each for “satisfying” (see Gigerenzer et al. 1999).part of the article we would like to present recommendationsfor more successful and behaviour-oriented controlling. Read the whole Controller Magazin Article in English: http:// www.controllerverein.com/index.php?The homo economicus is dead! PHPSESSID=qoff5n1huoshv30085ug7kgca2&id=168066The decisions made by Managers, Controllers and generallypeople are influenced by cognitive limitations (ability deficits)and motivational factors (willing deficits). The way of makingdecisions depends very strongly on how we understand ra- Autors:tionality. In Economics, we understand rationality as the Dipl.-Kfm. Dipl.-Sportwiss. Andreas Aschenbrücker„strive” o the long-term success of the company and the ap-propriate assignment of the available resources, i.e. resource Researcher IPRI, Coordinator of the Idea Workshop of the-benefit ratio. The concept of decision-oriented Controlling ICVassumes that peoples rationality is unlimited. Rational be- aaschenbruecker@ipri-institute.comhaviour means this sense, that people know how to use allthe different options and always calculate which decision is Prof. Dr. Dr. h.c. mult. Péter Horváththe best. The Controller must give the Manager all the mostrelevant information, so that the Manager can take the opti- Managing Director IPRI, Chairman of the Supervisory bo-mal decision. ard Horváth AG, Co-Head of the Idea Workshop ICV phorvath@horvath-partners.comThe Nobel laureate Herbert A. Simon (1955,1956 and1959) presented as the first thesis that peoples capability Dr. Uwe Michelof making rational decisions i s not unlimited. The rea-sons he mentions, are the of the brain and the com- Member of the board Horváth AG, Co-Head of the Ideaplex, uncertain future. They both prevent having the Workshop ICVknowledge of all the options and of their respec- umichel@horvath-partners.comtive benefits. Simon introduced a term for it:© International Controller Association ICV | Poznań Office
  3. 3. ICV Bulletin | March 2013 Nine years of the International Controller Association in Poland Beginning of March is always time of meetings of the Polish work groups’ Leaders. This year they met in Poznan to discuss the strategy of Polish work groups and the organization of the Office in Poland for 2013. There are plans to win more company members and to intensify cooperation with uni- versities. But it was also a possibility to recollect the past — building eleven Polish work groups and organizing meetings for controllers who would like to develop their skills.The history of the ICV in Poland goes back to October 2004 z o.o. — Santander Consumer Bank S.A. and Poznan Uni-when the first meeting took place. It was Dr. Herwig Friedag versity of Economics). The plan for 2013 is to gather more— then the Head of the Work Group Berlin-Brandenburg, company members, also among universities offering control-now the Head of the Public Relations Committee — who ling programmes. The controlling programmes of studies willenthused Dr. Adrianna Lewandowska with his passion for be checked and then certified by the ICV so that they werethe ICV. The interest in the topic “Balanced Scorecard in harmonious with the ICV philosophy.modern managed enterprises” showed how high is the needfor knowledge and experience exchange among Polish con-trollers and CFOs. Poland was the first non-German speak-ing country in the Association. And Poznan became thecapital of Polish controlling. Other work groups were builtsoon after the first successful workshop (at first ZielonaGora and Wroclaw and then other cities in the whole coun-try: Szczecin, Warszawa, Gdansk, Torun, Lodz, Lublin, Kra-kow and Katowice). Many highly qualified employees in Po-land started discovering new and very target-oriented tasks:how to think strategically, how to act respectively and alsohow to report on the proceedings. This way the controllingphilosophy spread. Today an increasing number of control-lers exists, strengthening corporate management. Lublin 2008 A lot has changes for these nine years. After many new controlling centres were established, we still have our main event of the year in Poznan — this year the International Controller Congress takes place for the seventh time. Dr Adrianna Lewandowska is no longer the Head of the WG Poznan or a Polish National Delegate—she’s now a Board Member. There are new work groups and new WG-Leaders. We have new ICV members—these from leading Polish and international companies and from small businesses. Experi- enced one and those who are just beginning their career as controllers. But it’s still one ICV—creating future.Wroclaw 2006There is a high variety regarding the form of the meetings.Some of the work groups prefer one-day meetings andsome are keen on away meetings lasting two days. For nineyears there were many topics and many trainers — frominside and outside the ICV, also from abroad (Dr. HerwigFriedag and Dr. Walter Schmidt). Polish members wereinterested in topics like “Role and responsibility of a control-ler in a corporation”, “NeuroManagement”., “One page onlyfor reporting”, “Modern Budgeting”, “Time - Driven ActivityBased Costing”, “Time management”, “Projects’ budgets”,“Excel in the job of a controller” etc. The evening integrationis an indispensable part of the workshops.The Association in Poland is developing—not only does ithave new individual members and regular participants of theworkshops and the International Controller Congress, butalso new company members (after Volkswagen Poznan Sp. CIA 2012, In volatile times—Controller as a Business Partner© International Controller Association ICV | Poznań Office
  4. 4. ICV Bulletin | March 2013© International Controller Association ICV | Poznań Office
  5. 5. ICV Bulletin | March 2013In this issue the next caricature of the series presen-ting the Members of the ICV Board with tongue incheek. In this issue we have Dr. Walter Schmidt’sturn.Your Bulletin Team —in the hope that the Board has sen-se of humor...All he loves is philosophy,dispute, his family...and the ICV"Philosopher" in the Board of the International ControllerAssociation, a graduated chemist and a doctorate in eco-nomics , a specialist in strategy development and imple-mentation, author of several publications, founder of theICV Work Group England and… a rock man… May Ipresent Dr. Walter Schmidt!He is the "philosopher" in the Board of the InternationalController Association: Dr. Walter Schmidt from Berlin.Besides his “love for the dispute”, he is an open mindedand friendly person who stirs up the sympathy of the peo-ple around him. A graduated chemist and a doctorate ineconomics worked initially as a planning engineer, thenin the 80s as a strategical and conceptual engineer in theoil industry. In 1990 he became a consultant and themanaging Director in an investment advisory company inBerlin. Since 2003 he is a specialist in strategy develop-ment and implementation, for the development of man-agement accounting systems and the dynamic busi- „Who has the will for success can achieve it!” Dr. Schmidt’s mottoness models as well as for the assessment and recogni- lectures. Dr. Schmidt was most recently founder of the Worktion of potential (intangible assets) and he is also the Group England and is now preparing a first regional workowner of „ask – angewandte strategie und kommunika- group in Italy.tion“. Who gets to know Walter Schmidt closer can experience someDr. Schmidt is known among the experts through his nu- interesting surprise. Who would suspect that as a young manmerous publications of professional books and articles he used to play rock music and mastered several musical in-about business management topics (Strategy, Balanced struments? His preferences heard old music from the 16th cen-Scorecard, Controlling). Together with the Berlin consult- tury. The "pleasure-man", who became the proud grandfatherant Dr. Herwig R. Friedag he wrote several business these days, loves holidays with his long- standing wife in southBestseller for Balanced Scorecard. Schmidt and Friedag of France and on the Baltic coast. Each year he makes alsoare also working together since 1996 as a consultant monastic vacations. The book-lover keeps physically fit withteam. daily half-hour morning exercise and an annual bike ride through new regions.Dr. Walter Schmidt is a founding member of the IdeaWorkshop in the Association. Since 2002 he was the I take the pleasure to work with Dr. Walter Schmidt alreadyHead of the Regional ICV Work Group Berlin - Branden- more than 10 years. I had the opportunity to get to know himburg. Finally he became a member of the Board and thus better through many private conversations and the trips that wea contact person for the work groups in the region North made together. And I hope, that the now 62-year-old philoso-and East Germany as well as for leading experts in pher will soon write the exciting story of his life and his ances-“Controlling and IFRS”, ”Controlling and quality”, tors.“Communication Controlling” and “Working Capital Man-agement”. With great dedication he pushes ahead with Hans-Peter Sanderthe internationalization of the ICV. Many controllers in ICV Press Managernon-German-speaking countries - particularly in Polandand the Baltic states - know him for numerous visits and© International Controller Association ICV | Poznań Office
  6. 6. ICV Bulletin | March 2013 ICV Mission Statement The ICV-Office in Munich changed its address! The ICV is the biggest controller The new address is: organization in Europe being a non -commercially oriented associa- Münchner Str. 8 tion . D-82237 WörthseeOnly until April 21, 2013 (day of the Germanygeneral meeting) will Dr. HerwigFriedag be the Head of the Public ICV Key Objectives Tel.+49-(0)8153-88 974-20Relations Committee. Fax: +49-(0)8153-88 974-31 The ICV as an activeHe has actively worked in the Com- international networkmittee for 20 years, mostly as its enhances the functionHead. As Siegfried Gänßlen says:"With his long years work Herwig of practically appliedFriedag sacrificed his lifeblood and controlling and the roleengagement to the ICV PR- of the controllerprojects. He (…) raised the „digital in the responsibilityworld“ of the ICV to the next level.Until today there is no successor for successfularrangement, but the Board will try company management.to find a solution by the generalmeeting”.All work groups in non-German speaking countriesBosna and Hercegovina PolandSlavko Simić Gdańsk Warszawabono@blic.net Robert Panufnik Karol Sikora r.panufnik@vector.com.pl karol.sikora@icv.plBulgariaDenko Yamboliev Wrocław Katowicedenko@excite.com Anna Jarkulisz Honorata Ulatowska anna.jarkulisz@arcelormittal.com honorata.ulatowska@icv.plCroatiaJasmina Očko Kraków Zielona Górajasmina.ocko@kognosko.hr Dorota Gołąb-Bełtowicz Małgorzata Lepak dbeltowicz@bonifratrzy.krakow.pl malgorzata.lepak@icv.plGreat BritainMilena Heim Romania Lublinmilena.heim@gmx.net Paweł Rafalski Cristina Hodea pawel.rafalski@solet..pl cristina.hodea@gmail.comEstoniaToomas Haldma Łódź Russiatoomas.haldma@ut.ee Karolina Zielińska Valentin Usenkov karolina.zielinska@icv.pl zhoom@mail.ruLithuaniaEdita Gimžauskienė Poznań Serbiaedita.gimzauskiene@ktu.lt Dariusz Gulczyński Bojan Šćepanović dariusz.gulczynski@icv.pl mcb@eunet.rsHungaryBudapest 1 Szczecin SloveniaErvin Nemesdy Aleksander Socha Dragica Erčuljnemesdy@mce.hu aleksander.socha@ramirent.pl dragica.erculj@crmt.comBudapest 2 Toruń SpainAndreas Kovacs Andrzej Derkowski Ulrich Müller Bosomakovacs@mcskft.hu andrzej.derkowski@neuca.pl ulrich.mueller.bosom@gmail.comImprint Editing International Controller AssociationPublisher and Copyrights: Brigitte Dienstl-Arnegger ICV Office Poland Dr. Herwig Friedag Ul.Fredry 7/1International Controller Association 61-809 Poznań PLPublic Relations Committee Dr. Adrianna Lewandowska Phone/Fax +48 61 853 20 10 Hans-Peter Sander Mail: anna.wlodarczyk@icv.pl Anna Włodarczyk