Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

GSA (google shopping ads) vs Amazon Ads

308 views

Published on

This presentation explains about GSA (Google Shopping Ads) and Amazon Ads and also mentions the similarities and differences between them and finally explains which one should you use to promote your business.

Published in: Marketing
  • Be the first to comment

GSA (google shopping ads) vs Amazon Ads

  1. 1. GSA (Google Shopping Ads) Vs Amazon Ads for Business Promotion By Dr.Kumuda Gururao (Digital Marketing Consultant) www.advisor2u.com
  2. 2. Google Shopping Campaign I am going to explain why ecommerce websites should promote their business through Google Shopping Campaign and how to implement the same through the figure shown in next slide.
  3. 3. Amazon Ads to Promote Your Business The following figure explains why, who and when should use Amazon Ads.
  4. 4. Google Shopping Ads vs Amazon Ads Now, I am going to explain the similarities and differences between Google Shopping Ads and Amazon Ads and finally inform you which one you should use to promote your business.
  5. 5. Which one should you use? • It depends on your business goal. • If your intention is to create brand awareness or collect leads, then you should go for Google shopping ads. GSA (Google Shopping Ads) take the viewers directly to your landing page and provide an opportunity to showcase your product along with other products. • Even if they don’t buy it offers an opportunity to capture the visitor’s information by allowing him to subscribe to your newsletter or register for webinar etc
  6. 6. Which one should you use? • But if your intention is conversion, then you can opt for Amazon Ads as you are targeting a visitor who is already shopping or intend to buy. • Also keep in mind the different controls offered by each of them along with pricing. At Amazon you may have to sell your products at more affordable prize. • Therefore consider your business goal and depending on that choose the right platform by keeping in mind the similarities and differences between them.
  7. 7. Thank You for Viewing the Presentation Dr.Kumuda Gururao Digital Marketing Consultant www.advisor2u.com

×