1.
GREEN IT GLOBAL
A multi-country alliance
on
Green ICT in practice

2.
DATA DRIVES GROWTH

3.
FORTUNE'S FASTEST GROWING COMPANIES
DATA IS THE NEW GOLD MINE
1 Natural Health Trends E-marketing US (Silicon Valley)
2 Paycom Software Software provider US
3 Lending Tree Online broker US
4 ABIOMED Medical technology US
5 MiMedx Group Biopharma US
6 Facebook Social media US (Silicon Valley)
7 NetEase Online software provider China
8 Ellie Mae Cloud platform provider US (Silicon Valley)
9 Amazon.com Ecommerce, cloud computing US
10 Arista Networks Cloud and network provider US (Silicon Valley)

4.
EVERY COMPANY IS AN IT COMPANY

5.
SUSTAINABILITY:
WHAT DOES IT MEAN?

6.
DATA, ENERGY, AUTONOMOUS VEHICLES
Data classification
• Technical: what is where?
• Social: who does what where?
• Personal: what are you doing?
Maps
• Level of detail: cm
• Purpose: lane control, obstacle
mapping
• Updated continuously
The car as a data avalanche
• Dozens of data intensive sensors
• Between 1.4 TB and 19 TB data per hour (Lucid Motors)
• Between 200 TB and 2700 TB data per car anually
• 5G alone: 80 GB per kWh (Nokia) =>
Anually 2500 kWh per auto (roughly one household)
Lucid Motors, Stephan Heinrich, Flash Memory Summit 2017

7.
GROWTH FOSSIL FUEL PRODUCTION
20 year period

8.
PEAK FOSSIL FUEL PRODUCTION
20.000 year period
Source: Arash Aazami, 2017

9.
ENERGY NEEDS TO BE DECOUPLED

10.
EMBEDDING IN POLICY

11.
Steep public ambitions, addressing societal challenges
AMSTERDAM ADOPTED CLIMATE PROGRAM (2007)
• “Warming Up”
• 40% CO2 reduction
• in 2025
compared to
1990
• ICT recognised as a
major sector
• City Council invites
PPP

12.
CLIMATE TABLE AGREEMENT 4 NOVEMBER 2009
Public-private partnership to realize public ambitions
• Agreement with
City of Amsterdam
• 26 signatories
• Commitment to
• Vision
• Programme
• Governance
structure

13.
Energy Efficient
Datacenters
Smart IT
solutions
Smart Energy &
Smart Grids
Supported by our Alliance Partners
STRATEGY & ACTIVITIES

14.
GREEN IT AMSTERDAM COMMUNITY

15.
INTERNATIONALLY SHARED
AMBITIONS:
FOUR HUBS

16.
SHARED APPROACH AND VISION
Source: Egger, Renovation as Driver for Economic Growth – the Experiences
in Upper Austria

17.
INTERNATIONAL NETWORKING
Need and benefits for
✓ Sharing the Green IT vision in Europe
✓ Fortifying Green IT leadership position
✓ Work and exchange more together
✓ Commitment with relevant organisations
January 2017: Signed MoU between
Green IT SIG and GIT, others in progress
February 2017: Co-sign White Paper
between AGIT and other partners
April 2017: Kickoff

18.
INTERNATIONAL NETWORKING
“Connected we are
stronger, together we can
do more”

19.
GREEN IT GLOBAL MANIFESTO

20.
TOWARDS 2020

21.
THANK YOU
Jaak Vlasveld
Director Green IT Amsterdam Region
+31 6 5245 5252
jvlasveld@greenitamsterdam.nl

22.
EXTRA SLIDES

23.
MORE DATA, LESS GAS
ICT converts electricity to heat
There were there is a supply or demand in data
Supporting the grid for sustainability
Local consumption of locally produced energy
Produce and use heat
Contribute to energy flexibility

24.
ICT'S CHALLENGE: POWER AND HEAT
IN EEN DATACENTER

25.
DATA CENTER'S CHALLENGE: INFRASTRUCTURE

26.
URBAN PLANNING CHALLENGE: ALIGNMENT
Science Park Amsterdam
Data Tower Amsterdam, Digital Realty
Schiphol Trade Park (SADC)
Ontwerptekening Green Datacenter Campus
Amsterdam Zuid-Oost
Smart grid/smart city-schets Gemeente Amsterdam
Project “Energiek Zuid-Oost”