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Toolbox Network Management Process Final

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Toolbox Network Management Process Final

  1. 1. FITT (Fostering Interregional Exchange in ICT Technology Transfer)
  2. 2. Cluster and Network Cluster Definition A cluster is a geography proximate group of interconnected companies and associated institutions in a particular field, linked by commonalities and complementarities”. ( M.E. Porter) Network Definition A network is a formal or informal organisation that facilitates the exchange of information and technology and fosters various kinds of co-ordination and collaboration.
  3. 3. Overview: Network Management <ul><li>Network and Clusters Management tools are included in the FITT practices </li></ul><ul><li>Both are a channel for knowledge transfer </li></ul><ul><li>Relevance of networks and clusters for economic growth undoubted </li></ul><ul><li>A lot of efforts have been taken to start cluster initiatives, often with support of public money </li></ul><ul><li>Strong need for professional management tools </li></ul><ul><li>Strong need for monitoring efforts and results </li></ul>
  4. 4. Requirements for the development of professional cluster management tools <ul><li>Fostering Collaboration </li></ul><ul><li>Foster the processes inside the networks & clusters: Members need to be in an atmosphere for intense collaboration and frequent exchange of knowledge </li></ul><ul><li>Monitoring and evaluation </li></ul><ul><li>Very important in order to identify successful actions and activities without impact </li></ul><ul><li>Learning effects </li></ul><ul><li>Learning effects have to be activated by the management tools as they allow a systematic view on the processes </li></ul><ul><li>Growing experience in cluster management </li></ul>
  5. 5. 3 Instruments for cluster management <ul><li>Monitoring tool ( Network Management Scorecard by Tudor & Cluster Management Scorecard by MFG): </li></ul><ul><li>instrument to measure the performance of cluster initiatives and networks </li></ul><ul><li>successful actions and activities without impact can be identified  </li></ul><ul><li>Cluster Handbook ( Cluster Manual by MFG): </li></ul><ul><li>Interactive tool to document the experiences of cluster managers </li></ul><ul><li>Every cluster manager is invited to write articles, definitions and experiences; the community can discuss the content in interactive forums </li></ul><ul><li>An online collaboration platform ( Cluster Collaboration Platform ) </li></ul><ul><li>online browser based collaboration platform </li></ul><ul><li>communication between members in an interactive way </li></ul><ul><li>social network programs: interaction and collaboration </li></ul>
  6. 6. Monitoring Tool: Balanced Scorecard <ul><li>Aim </li></ul><ul><li>Professionalize cluster management </li></ul><ul><li>Allow effective monitoring and evaluation of activities </li></ul><ul><li>Show and visualize effects of cluster management </li></ul><ul><li>Elements </li></ul><ul><li>Define vision </li></ul><ul><li>Define actions and targets </li></ul><ul><li>Monitor and evaluate </li></ul><ul><li>2 Practice: Tudor Network Management Scorecard and MFG Cluster Management Scorecard </li></ul>
  7. 7. Parts of the Process: Network Management Scorecard – 3 steps approach NSC Suite 1: Strategic vision Values « we are » Strategic objectives « we want to  » Operational objectives « we have to » Strategic map NSC Suite 2: plan of action Identification of activities Planification Priorisation Plan d’action
  8. 8. Parts of the Process: Cluster Management Scorecard Step 1 : Checking the strategy Step 2 Define the structure of the Step 3: Setting Objectives, targets and strategic initiatives Step 4: Implementation Step 5: Learning effects
  9. 9. Cluster Manual <ul><li>Aim </li></ul><ul><li>Collection of up to date information on cluster management </li></ul><ul><li>Allow contributions </li></ul><ul><li>Offer a nice package of information: wiki, audio, news, etc. </li></ul><ul><li>Elements </li></ul><ul><li>Guide in wiki format </li></ul><ul><li>Overview on instruments </li></ul><ul><li>Additional features: audio contributions </li></ul><ul><li>2 Practice: Network Management Scorecard and Cluster Management Scorecard </li></ul>
  10. 10. Parts of the Process: Cluster Manual Cluster Manual: Help for cluster managers Summary of instruments for cluster managers Audio contributions: interviews with cluster experts News, events and literature from the cluster world
  11. 11. Parts of the Process: Cluster Collaboration Platform <ul><li>Central Platform for cluster managers </li></ul><ul><li>Many functions for collaboration and exchange </li></ul><ul><li>Structure of the Platform: www.kreatek.de </li></ul>Cluster Manual see Practice Cluster Manual News & Information Community Monitoring Tool see Practice Cluster Management Scorecard
  12. 12. Suggested Readings Michel Porter: The Competitive Advantage of Nations, NY: Free Press, 1990 Michel Porter: Clusters and New Economics of Competition, Harvard Bus Review, Nov.-Dic, 1998.

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