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Focused Value Proposition Activity Final


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Focused Value Proposition Activity Final

  1. 1. FITT (Fostering Interregional Exchange in ICT Technology Transfer)
  2. 2. Position in the valorisation chain New ideas/ Technologies What? How? <ul><li>Narrowing the Focus of the Value Proposition is starting to make the business feasible and real. </li></ul>Focussed Value Proposition
  3. 3. Value Proposition <ul><li>Formulating a Value Proposition is important as it helps you to </li></ul><ul><ul><li>Express the value of your idea/project to the outside world </li></ul></ul><ul><ul><li>Make your elevator pitch </li></ul></ul><ul><ul><li>Start with the exploitation of your idea/project </li></ul></ul>Focussed Value Proposition
  4. 4. Strategic Logic <ul><li>Focussing the Value Propositions implies to assess, exploit and develop all aspects of Strategy </li></ul>discover develop © Wiley
  5. 5. Strategy <ul><li>A strategy to develop a focussed value proposition consist of three interrelated components: </li></ul><ul><ul><li>A business concept that identifies the intended customers of the organization and the product offers and key activities that the organization will use to create value for those customers </li></ul></ul><ul><ul><li>An organization concept that defines the resources the organization will use in its value-creating activities, the organization design for coordinating its activities, the controls it will use to monitor its value-creating activities, and the incentives – or plan for value distribution – that the organization will offer to attract and motivate resource providers in its value-creating process </li></ul></ul><ul><ul><li>The core processes of product creation, product realization, stakeholder development, and organizational transformation through which an organization tries to create and distribute value on a sustainable basis </li></ul></ul>
  6. 6. Value Proposition as the Heart of Strategy <ul><li>The Value Proposition is the crystallisation of all strategic decisions </li></ul>
  7. 7. <ul><li>The FITT toolbox provides help for practitioners in: </li></ul><ul><ul><li>knowing the market (marketing process) </li></ul></ul><ul><ul><li>integrating all information (business modeling process) </li></ul></ul>Toolbox Content <ul><li>Marketing </li></ul><ul><ul><li>Market assessment </li></ul></ul><ul><ul><li>Templates for technological marketing </li></ul></ul><ul><ul><li>Living Labs in ICT </li></ul></ul><ul><li>Business Modeling </li></ul><ul><ul><li>Business Model Decision </li></ul></ul><ul><ul><li>Business Model Design </li></ul></ul><ul><ul><li>Open source business model </li></ul></ul>
  8. 8. Suggested Readings <ul><li>Link to bibliography </li></ul><ul><li>Link to code book </li></ul><ul><ul><li>Business opportunity </li></ul></ul><ul><ul><li>Customer-Benefits & Segment-Attractiveness </li></ul></ul><ul><ul><li>Business model </li></ul></ul><ul><li>Link to relevant websites </li></ul><ul><ul><li>Sanchez R. & Heene A. (1999) The new strategic management: Organization, competition and competence </li></ul></ul>