FITT Toolbox: Web Portal for Innovative SMEs

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FITT Toolbox: Web Portal for Innovative SMEs

  1. 1. Web Portal for Innovative SMEs FITT– Fostering Interregional Exchange in ICT Technology Transfer – www.FITT-for-Innovation.euExcept where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
  2. 2. The case study description Web portal for innovative SMEs: the objective is to develop, consolidate and organize a community of innovative SMEs around INRIA in order to stimulate technology transfer in their direction Main elements of the case study:  The architecture of the portal is reusable  The case is generic (useful to every organisation wanting to adapt its offer to specific needs)  Stakeholders: development engineers, TT and Communication officers for the specifications  Case is related to the FITT process “Network Management”2 | February 2011 Web Portal for Innovative SMEs
  3. 3. The concept  The web portal for innovative SMEs:  the objective is to develop, consolidate and organize a community of innovative SMEs around INRIA in order to stimulate technology transfer in their direction  But without ignoring pre-existing INRIA communication efforts  Meaning that: “to structure and organize efficiently this community, tools and processes are needed to make benefit from the pre-existing activity of information production, organisation and communication and direct these activities towards transfer to innovative SMEs”3 | February 2011 Web Portal for Innovative SMEs
  4. 4. Main tool with various facets  Facet 1: a technology transfer web space dedicated to the community: added value information available to members only. The public space will only be a showroom but should work as a teaser (make visitors want to become a member)  Facet 2: to be linked to external social networks like youtube /dailymotion/ twitter  Facet 3: an animation/organization program to lead the community (for example by organizing webinars)  Facet 4: an internal network of researchers on technology transfer subjects  Different but necessary blocks built successively4 | February 2011 Web Portal for Innovative SMEs
  5. 5. Present state analysis (1) The official INRIA website: www.inria.fr/innovationNews, Agenda, Free software, demos showroom5 | February 2011 Web Portal for Innovative SMEs
  6. 6. Present state analysis (2)  Content sources  Publications: two external newsletters  Videoconferences on strategic marketing (internal events open to some selected partners)  The transfer department newsletter (internal, for INRIA researchers)  Other websites (thematic): Mobile Jungle, HPC-PME, Data Publica  The website “Club des PMEs” (https access)  The research teams websites  Broad content from variety of sources6 | February 2011 Web Portal for Innovative SMEs
  7. 7. Present state analysis (3)  INRIA and its partners communicate through:  Competitiveness clusters websites  OSEO (SME support agency) websites  INRIA Transfert  INRIA Alumni7 | February 2011 Web Portal for Innovative SMEs
  8. 8. Present state assessment  Many interesting but non-focused contents for too many targets  No harmonisation  of the dissemination channels  of processes to enter information  Necessity to optimize the dissemination of information: Information entered once   automatically relayed on and others8 | February 2011 Web Portal for Innovative SMEs
  9. 9. SMEs: What are their needs ?  Synthetic and thematic info  Agenda  Technological watch, prospective info  Financing  National funding agencies, national mechanisms as tax credit  Label for raising capital: a technological credibility  Growth possibilities by new technological offers  Software, patents, know-how  Recruitment9 | February 2011 Web Portal for Innovative SMEs
  10. 10. SMEs: What are the targets ? An extended target to expand the INRIA profile in the ICT domain (B2B) The SMEs interested in partnering with INRIA The SMEs carefully followed up by TT associates with on-going transfer operations10 | February 2011 Web Portal for Innovative SMEs
  11. 11. SMEs: What kind of tool ?  Professional web portal:  With an editorial and qualified content  With moderation of the on-line community (blogs, wiki subsets)  With webinars, plenary meetings, INRIA-Industry meetings, international operations  According to the five specific domains in which INRIA promotes transfer operations  By reusing/aggregating the multiple INRIA communication contents11 | February 2011 Web Portal for Innovative SMEs
  12. 12. Conclusions  The portal demands hard preparation work but eventually it turns to be useful and interesting: it allows to take a distance and to think of a different PRO’s communication policy which manages to well differentiate the target groups and their specific needs  A successful collaboration between Transfer and Innovation Department and the Communication Department, as well as with the development engineers, that challenged the specification team with Web 2.0 features  The expected outcome is to boost INRIA as a national transfer stakeholder in the ICT domain12 | February 2011 Web Portal for Innovative SMEs

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