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Standardisation is the process of developing and agreeing upon technical standards. The goals of standardisation can be to help with independence of single suppliers (commoditization), compatibility, interoperability, safety, repeatability, or quality. Standardisation is a strategic process in the technological evolution and commercialisation of products or services like ICT software and hardware. This implies at a very early stage of the technology a close collaboration between the research community, the industry and policy makers. This case shows that in the complexity of this standardisation process the involvement of the research community at an early stage is crucial to foster a rapid integration of new technology into new products.