FITT Toolbox: Entrepreneurship Know-how Repository


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The document describes the design and implementation of an eLearning platform to capture and archive the practical knowledge gained by entrepreneurs while running their companies. The main goal is always to assist entrepreneurs in acquiring business competences and to provide coaches with a powerful and helpful tool to support their coaching activity by formalizing the business knowledge, practices and lessons learned in entrepreneurship. The platform is not only a learning tool but also a marketing tool that can be used by the Incubator/Institution to attract new tenants.

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FITT Toolbox: Entrepreneurship Know-how Repository

  1. 1. Entrepreneurship Know-How Repository FITT– Fostering Interregional Exchange in ICT Technology Transfer – www.FITT-for-Innovation.euExcept where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
  2. 2. What? The Technoport Academy is an online training and education platform developed to give access to entrepreneurs to courses and media content specifically created following pedagogical patterns Purposes: • Keep in-house the knowledge brought by external experts and lecturers • Document success stories and business cases to build up a repository of internal generated knowledge, i.e. extract and keep useful knowledge • Provide current and future entrepreneurs with a recurring and accessible source of information presented in a pedagogical fashion Goal: • Assist entrepreneurs in acquiring business competences • Provide coaches at Technoport with a powerful and helpful tool to support their coaching activity2 | April 2011 Entrepreneurship Know-How Repository
  3. 3. Online, interactive, multimedia-based, knowledge repository• Lecturers• Experts Technoport Academy Content Acquisition Archive And Generation eLearning Platform Internal users• In-house knowledge• Success stories• Case studies • Online External • Multimedia users METHODOLOGY ! • Interactive3 | April 2011 Entrepreneurship Know-How Repository
  4. 4. Platform for training and coaching Training: different courses or modules created following pedagogical patterns • A generic training offered free to outside audience to attract new entrepreneurs • A specific and scalable training, structured in modules, offered to companies hosted at Technoport that could be easily developed and used depending on identified needs (individually or in groups) Coaching • The academy will try to develop a web platform to formalize and reap maximum business and tacit knowledge existing within the Technoport network of entrepreneurs (case studies, best practices, "how to" and practical guides, etc..)4 | April 2011 Entrepreneurship Know-How Repository
  5. 5. Different modules Each module contains one to several videos that describe a business case or situation that affected a company Modules give insights on how the situation was addressed, what was the impact, etc… in a way that entrepreneurs (users) can easily translate to their own particular situation. Criteria: • Avoid static interviews • Short videos addressing one specific issue • Usage of animated graphics to illustrate certain abstract concepts • Message delivered must also serve to: - Promote the work of Technoport - Promote the companies at Technoport5 | April 2011 Entrepreneurship Know-How Repository
  6. 6. Different modules Structure of the modules:  Modules: • Opening Credits with Technoport • Module I: Market Assessment and Logo and message related to the Validation success story (case to be • Module II: Opportunity Analysis presented) (10-15 seconds max) • Module III: Communications & • Business case description Marketing strategy • Description of Technoport’s • Module IV: Sales contribution in the development of the company • Module V: Business Model and Strategy • Closing Credits • Module VI: Finance & Accounting • Module VII: Human resources • Module VIII: Legal6 | April 2011 Entrepreneurship Know-How Repository
  7. 7. Pro’s & ConsPRO’SECONOMIC OPERATIONAL MARKETING One time upfront production costs  Provides a tool for coaches (improved  Marketable: promotional tool for (reusing the same content unlimited performance) partners, investors, press, educators times) and entrepreneurs  Expands range of services offered by Savings on recurring cost of Technoport  Increases awareness of Technoport workshops. brand and its services among  It is available 24/7 and from remote potential clients New business models can be sites developed  Increases prestige of Technoport within networks and other incubators by developing innovative toolsCON’S Some topics are not well suited to be delivered under an eLearning format There is no enforcement mechanism implemented to make entrepreneurs follow the trainings User acceptance level can be unsatisfying. There is the risk the tool is not used We might be too attached to the provider. The platform and content is being developed by a unique company. There might arise problems if we chose to change provider (compatibility, compatibility, maintenance) Respect of IP rights of trainers needs to be taken in account 7 | April 2011 Entrepreneurship Know-How Repository
  8. 8. Why ? Why was it established? • Companies leave the incubator without leaving their heritage - During their time at Technoport companies go through different phases and face problems that remain undocumented - Once companies leave the incubator there’s no way of recovering that experienced gained and profit from it • The academy allows capturing the knowledge and making it available for further reutilization - Time (money) invested in supporting a company can be recovered (partially) in the form of knowledge extraction. • Entrepreneurs are more receptive to learnings that come from other entrepreneurs - By using entrepreneurs to build content the message delivered will be more powerful • eLearning provides a cost-efficient solution for some recurring trainings that can be easily offered that way8 | April 2011 Entrepreneurship Know-How Repository
  9. 9. Why ? Impact • Further recognition of the Technoport brand • Effective marketing tool to attract new tenants to the incubator • Can be integrated with activities carried out by partners (i.e. Microsoft use of the platform for their Bootcamp program aimed to help entrepreneurs kicking off their startups)9 | April 2011 Entrepreneurship Know-How Repository
  10. 10. Outcome Plans for the future? • Empower Technoport’s online services (website, forum, document and contact exchange, community site, etc) • Build a gathering point for entrepreneurship in Luxembourg • Added services to Technoport Academy (under review)10 | April 2011 Entrepreneurship Know-How Repository
  11. 11. Lessons Learned Collaboration from entrepreneurs to produce the material is cornerstone. From this point of view, entrepreneurs had little incentives to participate in the project and dedicate time Acting skills cannot be assumed. There is needed a good direction of the filming process to avoid a unnatural or flat speech. External guest speakers might not be willing to collaborate due to copyright issues or reluctance to have their master sessions recorded.11 | April 2011 Entrepreneurship Know-How Repository