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Fast, Cheap or Great? Killer content marketing + short time & money.

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Fast, Cheap or Great? Killer content marketing + short time & money. Presented at FutureM, 2013

Published in: Marketing, Technology, Business
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Fast, Cheap or Great? Killer content marketing + short time & money.

  1. 1. #FASTCHEAPGREAT  
  2. 2. #FASTCHEAPGREAT  
  3. 3. Adapted from Colin Harman #FASTCHEAPGREAT  
  4. 4. #FASTCHEAPGREAT  
  5. 5. #FASTCHEAPGREAT  
  6. 6. #FASTCHEAPGREAT  
  7. 7. #FASTCHEAPGREAT  
  8. 8. #FASTCHEAPGREAT  
  9. 9. CAN WE HAVE OUR CAKE AND EAT IT TOO? #FASTCHEAPGREAT  
  10. 10. #FASTCHEAPGREAT  
  11. 11. #FASTCHEAPGREAT  
  12. 12. #FASTCHEAPGREAT  
  13. 13. #FASTCHEAPGREAT  
  14. 14. #FASTCHEAPGREAT  
  15. 15. #FASTCHEAPGREAT  
  16. 16. #FASTCHEAPGREAT  
  17. 17. #FASTCHEAPGREAT  
  18. 18. #FASTCHEAPGREAT  
  19. 19. LEAN TO MACHINE: IDEATION #FASTCHEAPGREAT  
  20. 20. LEAN TO MACHINE: FINISHED DECK #FASTCHEAPGREAT  
  21. 21. #FASTCHEAPGREAT  
  22. 22. #FASTCHEAPGREAT  
  23. 23. #FASTCHEAPGREAT  
  24. 24. WOMEN’S ECONOMIC OPPORTUNITY INDEX SKETCHES & STORYBOARDS #FASTCHEAPGREAT  
  25. 25. WOMEN’S ECONOMIC OPPORTUNITY INDEX SKETCHES & STORYBOARDS #FASTCHEAPGREAT  
  26. 26. WOMEN’S ECONOMIC OPPORTUNITY INDEX SCREENSHOTS #FASTCHEAPGREAT  
  27. 27. WOMEN’S ECONOMIC OPPORTUNITY INDEX SCREENSHOTS #FASTCHEAPGREAT  
  28. 28. WOMEN’S ECONOMIC OPPORTUNITY INDEX SCREENSHOTS #FASTCHEAPGREAT  
  29. 29. 10 ROCKING PRODUCTS: TEXT SLIDE & STYLE FRAME #FASTCHEAPGREAT  
  30. 30. 10 ROCKING PRODUCTS: TEXT SLIDE & STYLE FRAME #FASTCHEAPGREAT  
  31. 31. #FASTCHEAPGREAT  
  32. 32. BUILDING CUSTOM OFF OF STOCK THEMES #FASTCHEAPGREAT  
  33. 33. #FASTCHEAPGREAT  
  34. 34. PURPOSE TO PLATFORM THINK THROUGH PURPOSE BEFORE CHOOSING A PLATFORM. MAKE SURE YOUR PURPOSE ALIGNS WITH YOUR GOALS. #FASTCHEAPGREAT  
  35. 35. #FASTCHEAPGREAT  
  36. 36. THE CONTENT GRID #FASTCHEAPGREAT  
  37. 37. #FASTCHEAPGREAT  
  38. 38. SCALING CONTENT #FASTCHEAPGREAT  
  39. 39. SCALING CONTENT FRONT BACK #FASTCHEAPGREAT  
  40. 40. #FASTCHEAPGREAT  
  41. 41. #FASTCHEAPGREAT  
  42. 42. #FASTCHEAPGREAT  
  43. 43. CONTENT TO CONSUMER MEASUREMENT #FASTCHEAPGREAT  
  44. 44. GROWTH IN SIGN-UPS SINCE IMPLEMENTING CONTENT MARKETING AT KINVEY #FASTCHEAPGREAT  
  45. 45. #FASTCHEAPGREAT  

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