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What's next

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What's next

  1. 1. What’s Next?Emerging Trends & Tools:Domestic
  2. 2. What’s NextTrend: Social & Tech Savvy• Social presence• Expectations• Communication stylesTools• Social media—Facebook, Twitter, Pinterest, LinkedIn• Client communication—Dropbox, electronic invoices, smartphones/tablets
  3. 3. What’s NextTrend: Mobile Society• NoMoPhobia—fear of not having or losing your mobile phone• 91% of all U.S. citizens have their mobile device within reach 24/7Tools• Applications• Mobile websites• Text/Geofencing
  4. 4. What’s NextTrend: We Live in “Real-Time”• Evolved from “seeking” information, to information finding us• Pay per page view• Headlines (140 charcters), then articlesTools• Twitter• Text/Mobile• News Applications• Content
  5. 5. What’s Next?Emerging Trends & Tools:Latin America@ptorresmx
  6. 6. Trends1. Internet penetration growthAccording to Comscore, Latin America has 9% of the international audience,the fastest growing in the world. Bandwidth is increasing substantially.
  7. 7. Trends2. Social NetworkingMore than 96% of internet users are on social media:• Facebook• Windows Live• Twitter• Badoo
  8. 8. Trends3. Mobile CommunicationsThe use of smartphones and tablets triggered growth of internet access and social networking.
  9. 9. Trends4. Instant MessagingDespite decline in other parts of the world, Latin American users remain engaged with instantmessage, by far exceeding world averages.
  10. 10. Recommendations• Define a strategy• You need a solid web page• Get involved in social media• Put somebody in charge• Post, post, post

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