Smp google plus

460 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
460
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Smp google plus

    1. 1. Don’t overlookGoogle+
    2. 2. A quick disclaimer...
    3. 3. The basics• Launched in June 2011 to huge registration figures• Similar set up to social networking rivals• Sharing function is unique (Circles)• Users instantly drawn to photo viewer• Other neat functionality (Hangouts, Ripples)
    4. 4. 1 year later — the good• More than 100 million users• Search Plus Your World• Facebook copies Google+ photo viewer• Early adopters seem to be loyalists• Companies are claiming success
    5. 5. 1 year later — the bad• “3.3 minutes”• No contests or promotions• No apps• Public still confused about what +1 means• No vanity URLs• Still not a clear answer to the question, “Whyshould I be on Google+?”
    6. 6. So... Why Google+• Search Plus Your World• Google+ functionality• Google integration• Additional channel for more visibility• Potential
    7. 7. BusinessExamples
    8. 8. • Mix of smart strategies with Google+• More than 1 million followers (183K on Facebook)• Tons of content• Organize content in Circles by product type• Created a loyalty-based Circle for R&D• Hangouts are regular
    9. 9. • Simple: Tons of photos• Plays off exclusivity• 750K followers on G+• Example of visually appealingbrand doing well on G+
    10. 10. • Makes sense that Android would bepushing Google+ as a platform• Tons of Google content• 755K followers• Great infographics, tons of visuals• Interesting promotions for followers
    11. 11. Tips• Visuals win out on G+• Think strategically about Circles• Hangouts also very popular• Male dominated audience (for now)• Aim for +1s and Followers

    ×