ICQ LSP Intro

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ICQ LSP Intro

  1. 1. everybody, everywhere1
  2. 2. 16.06.2011 ICQ at a Glance 1 2
  3. 3. 16.06.2011 ICQ is a Social Messaging platform with a wide range of social capabilities & content sharing tools. ICQ solutions provide an holistic social experience on diverse communication platforms. 3
  4. 4. 16.06.2011 ICQ Milestones 35 M active users 16 M active users 6.5 M active users Established 2011 2004 Acquired by DST ICQ introduces 1996 1998 ICQ implements localization on Social Messaging (ICQ 7.5) Acquired by AOL local strategic Established by partnerships Mirabilis, innovator of the (IM) software 4
  5. 5. 16.06.2011 Audience & Communities Social Messaging is taking instant messaging to the next level. It is about integrating global & local communication options 5
  6. 6. 15.04.2011 Young Community • Early technology adapters • Avid consumers and users of Social Media • High mobile penetration among ICQ Users • Active and dynamic communities across the globe 6
  7. 7. 15.04.2011 ICQ Confidential Young Community ICQ’s lucrative brand attracts millions of young users around the world! ICQ Users by age 6% 4% 26% 21% 43% 13-17 18-24 25-34 35-44 45+ 7
  8. 8. 15.04.2011 Media Platforms Desktop, Mobile, Web 8
  9. 9. ICQ ConfidentialDesktop
  10. 10. Desktop - ExamplesProposed Desktop features to Partner:• Customized client for Sports client or Celebrity site client• Zones – HTML format• Promostrip – Icons that leads to Partner’s content area ,as well as Sales oriented areas (i.e. Coca-Cola)• Games Center PromostripTopModel ClientICQ Confidential 10
  11. 11. Zones• HTML format with Partner’s content (Sport/Celebrity according to what will be chosen to focus on)• Partner’s Content and page views• Video Content possible• Various advertising opportunitiesICQ Confidential 11
  12. 12. Video Zones - Germany12 ICQ Confidential
  13. 13. Prosieben Zones - Germany13 ICQ Confidential
  14. 14. Zones – Germany Music TV
  15. 15. Nova CZ 15
  16. 16. Markiza SK 16
  17. 17. 16.06.2011 ICQ 7.5 Facebook chat Add your Facebook Friends to your contact list and chat with them directly from ICQ
  18. 18. 16.06.2011 ICQ 7.5 Feeds from friends
  19. 19. 16.06.2011 ICQ 7.5 Video & Audio chat
  20. 20. 16.06.2011 ICQ 7.5 Moods, Game center, Emoticons
  21. 21. 16.06.2011 SMS Service New Channel of communication Allows users to send Free SMS from ICQ , software to a mobile phone and receive back SMS from the mobile to the desktop client (MO) 21
  22. 22. ICQ ConfidentialICQ On-Site
  23. 23. ICQ ConfidentialAlpha Version – www.icq.com/ru
  24. 24. ICQ ConfidentialComing: user acquisition
  25. 25. ICQ ConfidentialComing: sharing
  26. 26. ICQ ConfidentialComing: SMS
  27. 27. 16.06.2011 ICQ Mobile Products 27
  28. 28. 16.06.2011 ICQ Mobile Cross platform communication A seamless communication experience. Users can chat with friends on the go Availability Platform agnostic approach also on mobile. Various ICQ mobile platforms - iPhone, Android, Java, Windows Mobile, Blackberry, Symbian, Mobile-Web chat The Social Messaging tool A single communication tool for ‘on the go’. Users get live updates from their friends on Social Networks (Facebook, twitter) 28
  29. 29. 16.06.2011 ICQ Confidential ICQ Mobile Content ICQ Mobile Fun site offers ICQ branded content provided by our partners. 29
  30. 30. ICQ Confidential Zones Ad Properties• ICQ Zones - the entry gate to ICQ: • Opens automatically on log in • Offers unique localized content • Offers several ad placements: • Zones Takeover – a 598X480 highly visible banner that runs for 24 hours • Top Banner – 728x90 • Expandable Ad – a 728x90 banner that expands to full screen upon mouse-over • Premium Content Tab
  31. 31. ICQ Partnerships Model
  32. 32. Case Study -ProSieben GermanyReaches 9M users• About Pro7: A leading European Media Corporation• The Pro7- ICQ co-branded client provides desktop & online presence to a TV brand, allowing cross-promotion between the platforms• Cooperation effectiveness: ProSiebenSat.1 and ICQ partnered in ProSiebenSat.1 websites moved from 9th to 3rd largest online marketer* http://www.prosieben.de/icq/ (*Since 2006, according to AGOF)
  33. 33. Partner’s Benefits• Strong engagement of young audience• Promote partners TV/ Content and new page views• New revenue stream• Desktop, Web and Mobile presence• Dominant Online community• Music and video discovery tools (e.g. for sharing)• Content distribution capabilities
  34. 34. ICQ’s partnership contribution:• A fully customized and configurable line of products• Monetization platform• Fully integrated social medium• Direct channel to users/viewers• Content platform• Online worldwide community• Strong brand for young targeted audienceICQ Confidential 35
  35. 35. Partner’s Contribution:• Strong brand and local presence• Distribution and Marketing• Local content• Partner’s services integration to ICQ productsICQ Confidential 36
  36. 36. Partnership Revenue Streams • Ads Inventory –Display & Video ads • Micro payments (e.g. games) • Mobile content revenues Business Model: Revenue share agreement, no upfront costICQ Confidential 37
  37. 37. Thank you Yaniv Levinson Business Development and Sales Director, yanivle@icq.com; +972-54-659826238

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