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Rich Snippets - The keyword for better Google search results

Rich snippets are intelligent tags you can use to enrich the content of your website. The use of rich snippets leads to enhanced search results, precise targeting and better client acquisition. We show you how IT resellers can use rich snippets to grow.

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Rich Snippets - The keyword for better Google search results

  1. 1. Rich snippets are intelligent markers that can be built into websites to maximise search result information View Google intro video Google applies them to help users with data related to their queries
  2. 2. If you're a merchant, you can give Google detailed product information they can use to display rich snippets for example, price, availability, and review ratings right on their search results pages More info here Rich snippets help you to: - Attract potential buyers while they are searching for items to buy on Google. - Submit your product listings for free. - Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for Check out how it works on this video
  3. 3. They help users find the best option – they will more likely stick around with They improve Click Through Rate (CTR) with more precise results They make the query page more dynamic with review scores, availability, etc. They help you communicate a clear, unique value proposition and establish a competitive advantage. The enriched product links generate educated traffic with an elevated chance of buying from you
  4. 4. 1. Pick a markup format Google suggests using microdata, but any of the three formats below are acceptable. • Microdata (recommended) • Microformats • RDFa 2. Mark up your content Google supports rich snippets for these content types: • Reviews • People • Products • Businesses and organizations • Recipes • Events • Music Google also recognizes markup for video content and uses it to improve our search results. 3. Test your markup Use the structured data testing tool to make sure that Google can read and extract your marked-up data. Once you've added and tested your rich snippets markup, Google will discover it the next time it crawls your site.