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Strategies for developing measurable goals


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Brooke Shelley's 2019 AEA presentation about the importance of collaboration in creating effective program evaluations that help ensure project success.

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Strategies for developing measurable goals

  1. 1. N o v e m b e r 1 4 , 2 0 1 9 Strategies for Developing Measurable Goals and Objectives Brooke Shelley, ICF
  2. 2. Effective Internal Evaluations Key to continuous quality improvement Effective collaboration between evaluators and program staff Measurable goals and objectives and a strong understanding of the strategies put in place to meet the goals Ongoing feedback loop between evaluators, program staff, and other stakeholders Actionable recommendations from the evaluation findings
  3. 3. Strategies Implemented to Collaboratively Develop Measurable Goals and Objectives 1. Used consistent language and definitions among evaluators, program staff, and other data owners for evaluation activities, data, and strategies. 2. Ensured goals and objectives were reflective of program staff priorities/needs. 3. Developed goals that would produce evaluation findings and recommendations that could be translated by program staff into meaningful changes, enhancements, or updates.
  4. 4. Strategies Implemented to Collaboratively Develop Measurable Goals and Objectives 4. Provided the appropriate level of support needed by program staff to interpret data, determine areas of growth, and highlight successes for their stakeholders. 5. Created an environment that provided opportunities for ongoing collaboration among all stakeholders to ensure all:  were bought-in to the evaluation, goals, and objectives  had an opportunity to provide feedback on the evaluation approach  had a shared understanding of the evaluation, goals, objectives, activities, and strategies
  5. 5. Benefits to Effective Collaboration Perspectives from program AND evaluation staff contribute to a stronger understanding of evaluation findings Ensures data and findings are useful and meaningful to both groups Helps to set a precedent for data-informed decisions Establishes processes for continuous quality improvement
  6. 6. Discussion Questions 6
  7. 7. Project staff rely on collaboration between evaluators and program staff to develop meaningful and measurable goals and objectives. What strategies have successfully worked for your team? 7
  8. 8. What challenges have you had in initiating a collaborative relationship with program staff? How did you overcome these challenges? Have program staff been receptive to contributing and/or your contributions in establishing program goals and metrics? 8
  9. 9. What are supportive strategies you have implemented to ensure program staff felt comfortable using your data, findings, or recommendations? 9
  10. 10. What role have program staff played when establishing relevant metrics and data sources for evaluation goals and objectives? 10