This presentation was given at the 2016 CAIS National Leaders Conference in Vancouver BC.
This session offers an introduction to education agents by answering key questions: Who are they? How can they help you and the student? How can you support them?
This session presents some of the key findings of the 2015 ICEF Agent Barometer with a particular focus on those results most relevant to the Canadian K-12 sector. ICEF's Sarah Mines and Caroline Levesque share also insights on:
- Where agents plan to send students in 2016
- What agent’s concerns are for the year ahead
- What agents see as the most effective marketing strategies for educators
- What institutions need to provide in terms of support for the agents they work with
This seminar is designed to help educators build their reputation and relationships with agents and assist in developing strategies to market themselves and their destinations more effectively to agents worldwide.